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  • When it comes to the differences between Donald Trump and Hillary Clinton, the list is seemingly endless.

  • Not only are the two Presidential nominees on opposite sides of the political and ideological spectrum, they've got radically different personality types.

  • This is abundantly evident when they're out on the stump.

  • So how do Trump and Clinton's speaking styles differ?

  • Well, Hillary Clinton's speaking style has been described as restrained and carefully calculated.

  • She often makes abstract statements using soft or sterile language, like promising torestore fairness to our economyorensurethat the wealthy pay their fair share of taxes.

  • For many, this can be read as overly planned and emotionless, which experts say is a key reason she ranks lower in likability.

  • I think Hillary Clinton is more conventional ... has a more conventional relationship with her speechwriters where they are channeling her voice rather than replacing her voice with one that is more acceptable to voters.

  • That's David Litt, a former speechwriter for President Barack Obama.

  • The way he sees it, Clinton is trying to reach out to younger voters who may not be familiar with the Clinton legacy.

  • And this may take a little extra effort than it would take Trump, who already has an established television presence.

  • I think for somebody who is by her own admission not a natural performer, she is trying to get better and better and focus attention where it needs to be.

  • Unlike Clinton, Trump tends to be less scripted.

  • His most famous statements are vague and hyperbolic, for instance, calling the Iran deal a “total disasterand Barack Obamathe worst president in history.”

  • Trump deliberately alienates himself and his supporters from the political establishment.

  • For example, when Hillary Clinton came out with her slogan, “I’m With Her”, positioning herself as a leader to be followed, Trump replied with the slogan “I’m With You”.

  • Trump's approach is informal and off-the-cuff.

  • For some of his supporters, this reads asdown to earth,’ but for others it comes off as unprepared and ignorant of the issues.

  • To me, Donald Trump's version of speechwriting is really the worst version of what speech writing can be, which is you clearly see that when he's speaking off-the-cuff, he doesn't have a clear sense of what he's talking about.

  • He doesn't have a clear sense of how the country works or how the economy works or how international and national security work.

  • And while Litt admits he hold a bias, there are other expert too who have similar opinions of Trump's speaking style.

  • Some have even compared it to that of an aggressive salesmen.

  • One trick they point to is Trump's use of strong, punchy adjectives and other verbal intensifiers.

  • For instance, promising to make your childrenvery very safeand build animpenetrable, physical, tall, powerful, beautiful, southern border wall.”

  • Another salesman tactic is to claim to have direct experience with what you're selling.

  • Trump does this by starting many of his sentences withBelieve me."

  • Experts say this works because people are more inclined to believe something that has been talked about or shared.

  • Donald Trump has sort of brought this something we haven't seen in American politics, this kind of far right populism.

  • It's clearly proven popular with a certain segment of the electorate.

  • Trump and Clinton's radically different speaking styles may have something to do with their respective campaign themes.

  • Trump tends to paint the United States as broken and weak, something that needs to bemade great again.”

  • Clinton, however, often lists off the country's accomplishments.

  • No better is this seen than in their nominee acceptance speeches.

  • At the Republican National Convention, Trump stated that the country was in a “moment of crisis”  in which attacks on police, and terrorismthreaten our very way of life.”

  • But Clinton had a much more positive take on the state of the nation, saying America hasthe most powerful military,” themost innovative engineers,” themost enduring valuesand themost dynamic and diverse people in the world.”

  • But as David Litt told us in the end, style doesn't matter as much as content, and their character comes through no matter what they say.

  • Writing speeches for the President is a high-pressure job, and one that David Litt took on soon after graduating college.

  • Find out more about his experience working with President Obama in this Seeker Stories episode.

  • You have to realize how high the stakes are, and we would write speeches knowing that there are people whose full-time job is to pick apart every single word the president says, and sometimes just to take things out of context , and that could be incredibly intimidating.

  • Thanks for watching Seeker Daily, and make sure to like and subscribe for new videos everyday.

When it comes to the differences between Donald Trump and Hillary Clinton, the list is seemingly endless.

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Trump vs. Clinton: Obama's Speechwriter Analyzes Their Style

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    g2 posted on 2020/10/28
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