Name: 【TED】Sheena Iyengar: The art of choosing (Sheena Iyengar: The art of choosing)
Uploaded: 2016-09-29T10:36:46.000Z
Duration: 27 min 18 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

but let's start at the other end of the map,

where I was living with a Japanese family

while I was doing part of my dissertational research

cultural differences and misunderstandings,

but they popped up when I least expected it.

and I ordered a cup of green tea with sugar.

"I know," I said. "I'm aware of this custom.

In response, he gave me an even more courteous version

"that the Japanese do not put sugar in their green tea,

the waiter took up the issue with the manager.

and finally the manager came over to me and said,

Well, since I couldn't have my tea the way I wanted it,

was not due to a simple misunderstanding.

when a paying customer makes a reasonable request

she has every right to have that request met.

it's their duty to protect those who don't know any better --

was inappropriate according to cultural standards,

and they were doing their best to help me save face.

that they've reached some sort of pinnacle

They think that choice, as seen through the American lens

I'd like to discuss some of these assumptions

and how they were shaped by your backgrounds.

People must choose for themselves, sometimes sticking to their guns,

regardless of what other people want or recommend.

Mark Lepper and I did a series of studies

in which we sought the answer to this very question.

which we ran in Japantown, San Francisco,

we brought seven- to nine-year-old Anglo- and Asian-American children

and we divided them up into three groups.

Subtitles ListPlay Video

【TED】Sheena Iyengar: The art of choosing (Sheena Iyengar: The art of choosing)

perspective

individual

matter

people