Name: 【TEDx】TEDxHarkerSchool - Guy Kawasaki - The 12 Lessons I Learned from Steve Jobs
Uploaded: 2014-12-20T17:54:20.000Z
Duration: 21 min 3 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

This is the first time I've ever spoken at a TED Conference.

So, you know, you guys have the good taste of inviting me.

I had never passed anybody else's standard to be invited.

And perhaps we can make a little history today, right?

My job was to convince people to write Macintosh software.

How many of you use Macs in this audience?

And the rest of you what?  Are you oppressed? I mean what --

I returned to Apple as Apple's chief evangelist.

And I had a great time with Apple not very long ago,

One of the few people who survived working for him twice.

And he had a monumental effect on my life.

As well as really the Valley and probably the world, truly the world.

I think you'd have to rank him with Walt Disney and Edison and Steve Jobs.

You'll hear lots of people throw the "V" word around

and there are I think in my estimation really three people who qualify,

So, I created this presentation right after he passed away

because I wanted to get on paper, get onto PowerPoint, get into the world,

what I personally learned from Steve Jobs.

I'm not sure he intended to teach me this,

but this is what I learned from Steve Jobs.

And so, I would like his memory to live on forever

So, the first thing that I learned from Steve Jobs is that

And this is a very important lesson for you

because there's a temptation to default to, shall I say, older people,

people with big titles, people who have declared themselves experts,

and if there's anything that Apple has proven,

you start your companies, and you start your careers,

This maybe contrary to what you've been taught

but experts usually define things within some established limits

and I think you should break those limits.

where it can be something that you can be inoculated to.

You get a little bit of flu, so that when you encounter big flu,

you will have already built up resistance.

So, let me show you some bozosity of experts.

1943, Thomas Watson, Chairman of IBM says,

"There is a world market for maybe 5 computers."

I have all the computers he anticipated in the world.

If you were Steve Jobs or Steve Wozniak or Bill Gates and you listened to this,

"This telephone has too many shortcomings

to be seriously considered as a means of communication.

The device is inherently of no value to us."

You know, Western Union should be PayPal today.

It's not. It's very hard to go from telegraph to Internet,

if you write off telephone in the middle.

You know what I am saying, it's just too big of chasm to cross.

The last example is from our friends at DEC. Ken Olsen, founder of DEC,

"There is no reason why anyone would want a computer in their home."

you would just have to instead go back to your office and run a DEC minicomputer.

and not from, you know, total people that you wouldn't expect.

You know, Western Union, hugely successful company back then.

Next thing you need to do is to understand that

"Customers cannot tell you what they need."

They could tell you that "I want bigger, faster, cheaper status quo."

You really can't ask them about a revolution

because they can only define things, they can only describe things