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  • Well, we are standing outside of the beautiful Imperial Palace in the center of Tokyo.

  • Just a short walk from the Nikkei building and

  • from the automatic financial center.

  • It's five hours now since the Pokemon Go game was finally launched in its home country......of Japan.

  • We've already seen it taking this place by storm in the short walk over here

  • We've been bumping into people who were already glued to their screens, checking out where the next poke spot is.

  • And it's actually here, where we are standing

  • and they have been catching them whole morning

  • And I think the share price up 5 percent......Nintendo's share price

  • McDonald's Japan, which is also going to be......becoming poke stops

  • And it could be hosted poke gems for the game

  • Those shares went very strongly as well, they are up 30 percent since it became known that McDonald's is gonna to have this involvement

  • I think the launch in Japan has refocused attention

  • On the fact that Nintendo holds this fantastic intellectual property

  • And as smart phone gaming really takes off and that Nintendo becomes more involved in that

  • We are gonna see these crazies

  • becoming more frequent involving more characters that Nintendo has made it so

Well, we are standing outside of the beautiful Imperial Palace in the center of Tokyo.

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B1 FinancialTimes nintendo poke share price pokémon mcdonald

Pokémon Go finally launches in Japan

  • 27 1
    Kiara posted on 2016/07/27
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