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    potential

    US /pəˈtɛnʃəl/

    UK /pəˈtenʃl/

    • Adjective
    • Capable of happening or becoming reality
    • Having or showing the capacity to develop into something in the future.
    • Uncountable Noun
    • someone's or something's ability to develop, achieve, or succeed
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    concept

    US /ˈkɑnˌsɛpt/

    UK /'kɒnsept/

    • Noun (Countable/Uncountable)
    • Abstract idea of something or how it works
    • A plan or intention; a conception.
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    brand

    US /brænd/

    UK /brænd/

    • Noun
    • A mark burned on an animal to show who owns it
    • Product made or designed by a named company
    • Transitive Verb
    • To burn a mark on an animal to show who owns it
    • To describe someone as a liar, coward, etc.
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    category

    US /ˈkætɪˌɡɔri, -ˌɡori/

    UK /ˈkætəgəri/

    • Noun
    • Groups of things that are similar in some way
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