Subtitles section Play video Print subtitles INTERVIEWER: Hello, everyone. We have a very special guest with us today. He is a graduate of Harvard College and Stanford Graduate School of Business. He has also founded Housatonic Partners, which is a private equity firm with offices in Boston and San Francisco. Interestingly, he has written one of those rare and special books, which has won claim from none other than Warren Buffett and Charlie Munger. The book is called "The Outsiders." And we are thrilled that the author, Mr. William Thorndike, is here with us, in person, today to talk about "The Outsiders." Welcome. WILLIAM THORNDIKE: Thank you, [INAUDIBLE]. [APPLAUSE] INTERVIEWER: So I guess to kick it off, why don't you give the audience here and the thousands on YouTube an elevator pitch of the book and what it's all about. WILLIAM THORNDIKE: OK. Great. So I think the best analogy for the book is duplicate bridge. So how many of you play bridge? [LAUGHTER] That's a rather low penetration. That would be zero. So duplicate bridge is an advanced form a bridge in which a group of teams of two show up in a room, they're divided into tables of four, each of which is then dealt the exact same cards in the exact same sequence, minimizing the role of luck. Then at the end of the evening, the team with the most points wins. So I would contend, over long periods of time, within an industry, it's duplicate bridge. So if one company materially outperforms the peer group, that's worthy of study. So the eight companies and CEOs profiled in the book, they each fit that pattern. They had to meet two tests. The first was an absolute test. They had to have better performance relative to the S&P than Jack Welch had during his tenure at GE. And then the second test was a relative test. They had to materially outperformed the peer group. And so if you look across that group of eight, seven men and one woman, by definition, they had to do things differently than the peers. But it turned out that the specific actions that they took, the things that they did, were remarkably similar across the eight. So they competed in a wide variety of industries, ranging from manufacturing, to defense, to consumer products, to financial services, and across very different market cycles, but the specific actions they took were remarkably similar to each other. And the primary area of overlap was in the area of capital allocation. And so I think the easiest framework for thinking about capital allocation is that to be a successful CEO, over long periods of time, you need to do two things well-- you need to optimize the profits of the business you're running and you then need to invest or allocate those profits. And again, I think the framework for that is there only three ways that business can raise capital to invest. It can cap it's internal cash flow, it can raise debt, or it can issue equity. And then there are only five things you can do with that capital. So you can invest in your existing operations, you can buy other companies, you can pay down debt, you could pay a dividend, and you could repurchase your shares. That's it. So over long periods of time, the decisions CEOs make across those alternatives have an enormous impact on per share values. So if you took two companies with identical operating results, same level of revenue and the same level of profitability, and two different approaches to capital allocation, over long periods of time, they drive two very different per share outcomes for their share holders. Second piece is that if you looked at this group of eight, they fit an interesting sort of personal profile. So all eight were first time CEOs. So very surprising finding. Over half were under 40 when they got the job, only two had MBAs, four had engineering degrees. And as a group, if you were reaching for adjectives to sort of try to describe them, you would not use the traditional, CEO adjectives of charismatic, strategic, and visionary. Instead, you'd use other adjectives like pragmatic, flexible, opportunistic, dispassionate, rational, analytical. Words like that. So they fit a slightly different profile. So I'll stop there, but that's a bit of an overview of some of the themes in the book. INTERVIEWER: William, picking up on how you describe their personality. You're saying you would not associate it with charisma and so on. You also mentioned, early on, Jack Welch, who's arguably one of the most celebrated CEOs in business history. But I remember reading in your book, and correct me, if I'm mistaken, you say that Jack Welch does not even belong to the same zip code as Henry Singleton, who is one of the CEOs profiled in your book. Can you say more about that? WILLIAM THORNDIKE: I mean, Jack Welch was a great CEO. Period. And it's the reason that he was the benchmark used as one of the two tests for selecting the eight for the book. But if you look at his-- so his returns are extraordinary. He ran GE for 20 years and he averaged about a 20% compound annual return across that period of time, which is extraordinary. However, his tenure coincided with a record bull market run and a broader stock markets. So I think really the way to frame that is, how did he perform relative to the broader market? And he meaningfully outperformed the market. 3.3 times the S&P over the time he was there. But if you look at that metric, relative performance compared to the S&P across a CEOs tenure, I think these eight materially outperformed Welch. And Singleton is an interesting case because he's got such an interesting background. We could spend more time on him. But he, by that same metric, outperformed the S&P by 12-fold over a much longer, nearly 30 year tenure at a company called Teledyne. INTERVIEWER: I want to maybe pause on Singleton for a second before we move on because you said that he was not just a pioneer in stock buybacks, he was much more than that because he sort of built a framework in thinking about them. And later on, in your book, you also mention the straw buyback approach versus sucking hose buyback approach. Can you share more on that with us? WILLIAM THORNDIKE: So I'll give you a little background on Singleton first. INTERVIEWER: Yes. Sure. WILLIAM THORNDIKE: So Singleton is a very interesting case and I think it would resonate particularly with this audience because he had advanced math background. So he was an undergraduate, earned his Masters and PH.D. in electrical engineering from MIT. While at MIT for his PH.D. dissertation, he programmed the first computer at MIT. So when he was 23 years old, he won an award called The Putnam Medal, which is awarded to the top mathematician in the country. So he's very capable, competent, mathematician, engineer. He designed an inertial guidance system that is still in use in commercial and military air crafts. So he had this extraordinary career before he became a CEO. And during the 60s, and 70s, and end of the 80s, he ran a conglomerate called Teledyne. And what's interesting about Singleton-- and he had extraordinary returns in doing that, but what's interesting is the range he showed as a capital allocator.