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  • Ladies and gentlemen, gather around.

  • I would love to share with you a story.

  • Once upon a time

  • in 19th century Germany,

  • there was the book.

  • Now during this time,

  • the book was the king of storytelling.

  • It was venerable.

  • It was ubiquitous.

  • But it was a little bit boring.

  • Because in its 400 years of existence,

  • storytellers never evolved the book

  • as a storytelling device.

  • But then one author arrived,

  • and he changed the game forever.

  • (Music)

  • His name was Lothar,

  • Lothar Meggendorfer.

  • Lothar Meggendorfer put his foot down,

  • and he said, "Genug ist genug!"

  • He grabbed his pen,

  • he snatched his scissors.

  • This man refused to fold to the conventions of normalcy

  • and just decided to fold.

  • History would know Lothar Meggendorfer

  • as -- who else? --

  • the world's first true inventor

  • of the children's pop-up book.

  • (Music)

  • For this delight and for this wonder,

  • people rejoiced.

  • (Cheering)

  • They were happy because the story survived,

  • and that the world would keep on spinning.

  • Lothar Meggendorfer wasn't the first

  • to evolve the way a story was told,

  • and he certainly wasn't the last.

  • Whether storytellers realized it or not,

  • they were channeling Meggendorfer's spirit

  • when they moved opera to vaudville,

  • radio news to radio theater,

  • film to film in motion

  • to film in sound, color, 3D,

  • on VHS and on DVD.

  • There seemed to be no cure for this Meggendorferitis.

  • And things got a lot more fun when the Internet came around.

  • (Laughter)

  • Because, not only could people broadcast their stories throughout the world,

  • but they could do so

  • using what seemed to be an infinite amount of devices.

  • For example, one company

  • would tell a story of love

  • through its very own search engine.

  • One Taiwanese production studio

  • would interpret American politics in 3D.

  • (Laughter)

  • And one man would tell the stories of his father

  • by using a platform called Twitter

  • to communicate the excrement his father would gesticulate.

  • And after all this, everyone paused;

  • they took a step back.

  • They realized that, in 6,000 years of storytelling,

  • they've gone from depicting hunting on cave walls

  • to depicting Shakespeare on Facebook walls.

  • And this was a cause for celebration.

  • The art of storytelling has remained unchanged.

  • And for the most part, the stories are recycled.

  • But the way that humans tell the stories

  • has always evolved

  • with pure, consistent novelty.

  • And they remembered a man,

  • one amazing German,

  • every time a new storytelling device

  • popped up next.

  • And for that,

  • the audience --

  • the lovely, beautiful audience --

  • would live happily ever after.

  • (Applause)

Ladies and gentlemen, gather around.

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B1 TED storytelling film fold evolved device

【TED】Joe Sabia: The technology of storytelling (The technology of storytelling | Joe Sabia)

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    VoiceTube posted on 2013/04/23
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