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  • For months now, people have been writing off Donald Trump's chances of being the President,

  • saying that he's just a joke or fluke or fad, and, honestly, I use to write him off, too.

  • But after looking into him, I have to say it is time to stop laughing, because if you

  • watch till the end of this video, you'll see that Donald Trump has some incredibly effective

  • mental techniques and the charisma to influence the masses. And as his poll numbers are clearly

  • showing, he's got a very serious chance of working his way, not only to be the Republican

  • nominee, but the President of the United States. So let's understand exactly how he's doing

  • it by looking at his first technique--Fear.

  • There's a great hatred toward Americans by large segments of the Muslim population. Twenty-five

  • percent agree that violence against Americans, here in the United States, is justified. Sharia

  • authorizes murder against non-believers, beheadings, and more unthinkable acts. It's gonna get

  • worst and worst. You're gonna have more World Trade Centers. It's gonna get worst and worst,

  • folks.

  • Now, fear is an incredibly powerful emotion. Firstly, it captures our attention like no

  • other emotion can. We focus intensely on the thing that is giving us that fear. Secondly,

  • it shuts down higher thinking. When we're terrified by a bump in the night, we don't

  • think rationally about the fact that it's likely just the wind. Our critical thinking

  • skills dip as we focus simply on protecting ourselves, and, thirdly, fear feels crappy.

  • We don't like to feel afraid. So, the fastest way to get out of fear, and to move towards

  • a powerful emotion is to move into anger.

  • When Mexico sends his people, they're not sending their best. They're bringing drugs.

  • They're bringing crime. They're rapists.

  • They're taking our jobs. They're taking our money.

  • Syrians are now being caught at the southern border. We don't know who they are; could

  • be ISIS.

  • I would never have made that horrible, disgusting, incompetent deal with Iran. They're a terrorist

  • nation.

  • Now, notably, the outlets for this anger are always out-groups. They're never necessarily

  • segments of the voting population. They're Sharia Muslims or Mexican rapists; people

  • that are not going to influence this election. And he sets it up so that if you disagree

  • with him, you are on the side of the other. You are anti-American life. It's a very powerful

  • position for him to take. Even if it statistically doesn't make any sense with what's actually

  • going on in the world.

  • Now, with this fear that Donald has created, he takes a next step, and that is to imply,

  • and, basically, say that no one else will keep you safe.

  • Do you think this is tough when you're not being treated fairly?

  • This isn't tough

  • Oh, yeah, oh I know you're a tough guy, Jeb, I know.

  • You're never gonna be president of the United States by insulting your way to the presidency.

  • Oh, yeah? Let's see. I'm at 42 and you're at three, so so far, I'm doing better.

  • So far I'm doing better. You know, you started off over here, Jeb, you're moving over further

  • and further. Pretty soon, you're gonna be off the end.

  • Now, this might strike you as schoolyard bullying, and, honestly, it is, but it has a very effective

  • way of communicating that Donald Trump is the dominant force in any interaction that

  • he is having these debates with Jeb Bush, and the poll numbers reflect that. Jeb, with

  • every single advantage, has plummeted.

  • Here's another example of Donald Trump absolutely running over Jeb Bush at a presidential debate,

  • and, now, pay attention to the number of crutch words that Jeb uses compared to Donald; the

  • way that Jeb's face looks when Donald cuts him off. Donald comes across as the dominant

  • personality in this interaction.

  • Excuse me Jeb, I was a businessman. I got along with Clinton, I get along with everybody.

  • That was my job, to get along with people.

  • More energy tonight, I like that.

  • If you noticed, Jeb is looking at Trump the entire time, while Trump never even looks

  • in his direction. He's going to talk no matter what. He didn't want...

  • It was my obligation as a businessman, to my family, to my company, to my employees.

  • Now, this might come across to you as a complete jerk move, but what people see behind that

  • is strength because, honestly, Jeb Bush's personality cannot compete with the dominance of Donald

  • Trump's, and, now, Trump has set it up such that he's created this climate of intense

  • fear, and he's also made his opponent look completely inept when it comes to handling

  • it, because they can't even handle him on stage. So, he sets himself up as the logical

  • strongman and then promises Americans what they crave most deeply, which is a return

  • to dominance; a return to that situation where we don't have to be afraid because we have

  • the strong man leading us and which, in turn, makes us feel more powerful, and he spells

  • that sentiment out exactly when he says no one is going to mess with us.

  • I will rebuild our military. It will be so powerful and so great that we'll never have

  • to use it. Nobody's gonna mess with us, folks, nobody. Nobody's gonna mess with us.

  • So there you go--Donald promising total dominance. Nobody's ever gonna mess with us. Here's another

  • example of Donald Trump's style of black and white, everything you ever dreamed of rhetoric.

  • We're gonna start winning so much that you're gonna get used to winning instead of getting

  • used to losing, whether it's military, whether it's trade, health care, we always lose. We're

  • going to always win again.

  • And you see, here, where most politicians might acknowledge that with effort and compromise,

  • you can achieve a certain goal. Donald Trump promises us what we really want, which is

  • to win in every arena, every time, guaranteed. This is the 6-minute abs version of politics.

  • Does it work? No. But do people buy it in droves? Absolutely. Now, this tactic of creating

  • an atmosphere of fear, presenting yourself as a strongman, and promising the world, is

  • actually very, very common in the world of politics. The problem is it makes you extremely

  • vulnerable. Lots of people are gonna be attacking you from the other side, and if you're ever

  • seen as weak, you come across as a hypocrite who cannot deliver on their promises. One

  • of the most fascinating things about Donald Trump is that he's always presenting himself

  • as a winner, and the most basic way that he does this is through social proof. So, take

  • a look at these clips, just from his opening remarks at one of the debates.

  • When I began it, talking about other things and those things are things I'm very good

  • at, and, maybe, that's why I'm center stage. People saw it. People liked it. People respected

  • it. People like what I say. People respect what I say. So, you see? Over and over again,

  • the Trump emphasizes that he is a winner; that he has been a winner. He quotes his poll

  • numbers. He gets the best of the debates in most exchanges, but there's always gonna be

  • those situations where somebody gets the best of him, and as a strongman, he can't afford

  • that, which is where one of his most incredible skills comes in, and that is deflection with

  • humor. Watch what happens in this next clip as the audience starts to boo.

  • Well, let me just tell you something, and you know it because you just saw the numbers yourself.

  • NBC, Wall Street Journal just came out with the poll, headline "Trump Way Up,

  • Cruz Going Down."

  • There he goes, again, quoting his winning poll numbers. Now, see how he deals with the

  • boos.

  • You can't... They don't like the Wall Street Journal. They don't like NBC, but I like the

  • poll, and, frankly, when this came out

  • Now, watch that. They were just booing him. He cracks this joke, people laughed, and watch

  • how quickly the sentiment of the crowd changes.

  • And, I would, now, as you know, Ted, in the last three polls, I'm beating you, so, you

  • know, you shouldn't misrepresent how well you're doing with the polls.

  • So that is the power of laughter. It is a pattern interrupt. You can't stay booing and

  • upset, and angry when somebody makes you uncontrollably laugh. It also makes you more receptive to

  • whatever comes next that somebody has to say, because they've already started to lead you

  • emotionally. So, what Donald Trump is doing here is using laughter to take control of

  • situations where he's starting to lose control, and what that does for him is it effectively

  • helps him dodge any points that you make against him because he can almost erase them with

  • a laughing crowd. This also works for ducking very pointed attacks, like this one, that

  • you might have already seen on YouTube.

  • You called women you don't like fat pigs, dogs, slobs, and disgusting animals, your

  • Twitter account

  • Only Rosie O'Donnell.

  • No, it wasn't.

  • And you hear Megyn Kelly here. Her point is getting drowned out. Obviously, it was more

  • than Rosie O'Donnell, but because Donald has made the audience crack up, the entire point

  • gets lost. It gets dismissed as ludicrous, which is what Donald goes on to say in his

  • answer. It was just a joke, yada yada yada, and people have accepted that at this point

  • because he made them laugh. Now, it's not just through laughter that Donald Trump was

  • able to avoid talking about any of the contentious issues in his record. In fact, one of the

  • most popular ways for him, that he's able to avoid engaging in any sort of reasonable

  • debate about the things that he has said and done, is by simply acting superior to them.

  • So, in this clip, Jeb is levying some charges against him. Watch Donald's face as he listens.

  • He doesn't look at Jeb, and, really, he just has this complete look of disbelief and disgust,

  • which communicates to the audience this is ludicrous. He doesn't even have to defend

  • himself.

  • ISIS was not our fight just two months ago. He said that Hillary Clinton would be a great

  • negotiator with Iran, and he gets his foreign policy experience from the shows. That is

  • not a serious kind of candidate.

  • So take that, that sort of non-verbal communication, and contrast that with the reverse, when Donald

  • Trump goes and attacks Jeb Bush, and see if you have a sense of how Jeb feels about it.

  • The trouble that we're in now. And, by the way, Jeb, you mentioned Boeing. Take a look.

  • They order planes. They make Boeing build their plant in China.

  • So, notice how Jeb is looking at Donald. It's clear that he is ready to react to him.

  • China. They don't want it made here. They want those planes made in China. That is not

  • the way the game is supposed to be played

  • Do you see that frustrated, tight look on Jeb's mouth? Basically, what's going on here

  • is that Donald is leading Jeb. Jeb appears to be reacting to him, which he is, and this

  • is where that communication of strength goes through. Donald Trump sets the tone, even

  • when he's losing, he's able to reverse it with laughter. He acts superior to accusations

  • against him. And then, the people around him can't seem to deal with the accusations that

  • he levies against him. So, I want to show one more clip of Donald Trump now, dealing

  • with a situation where somebody actually does get the better of him just for a moment. And,

  • in this clip, the situation is that they just asked the candidates what their code name

  • would be if they were to win President. Donald has been going at Jeb for being low energy,

  • and Jeb responds.

  • Eveready. It's very high energy, Donald.

  • So Jeb gets in a zinger. And look at that. Jeb slaps his hand like a little kid walks

  • up to a teenager when he extends his hand to be slapped. It's ridiculous. Donald is

  • able to take control of the situation. He clearly sees that Jeb has won the audience

  • with this little joke, and, so, rather than trying to make it a super serious thing, he

  • makes himself a player in the funny game, and watch now as he one-ups even what Jeb did.

  • And, again, here we have Jeb reacting very much. It becomes Donald's game that everyone

  • else is reacting to, and it's this way that we get the sense that Donald is the leader.

  • So, you combine the atmosphere of fear that he's created, with the fact that he seems

  • to be the leader in so many ways. He promises this sense of dominance of a return to not

  • having to worry about what's going to happen because he's going to lead and be protective

  • over the nation, and what you've got is someone who's very, very powerful. Add to that this

  • thing that he seems to be like Teflon. Whenever something comes at him, he can divert or deflect

  • with a joke. He's in a very, very powerful position. Now, we still have yet to see what

  • goes on with these Republican primaries, but don't count Trump out just because you think

  • this is a fluke.

  • In terms of charismatic personalities, he has everyone else in the field beat, whether

  • you like it or not, and, truth be told, there's a lot more that I found on him that I just

  • didn't have space for in this video. So, if you'd like to see that stuff. Let me know

  • in the comments and, maybe, I'll do another follow-up video. Of course, subscribe if you

  • want to be the first to know whenever we release a new video, which is typically every Monday

  • morning, sometimes, more often than that. And, of course, if you're interested in going

  • deeper into the topic of confidence, and in terms of finding out the things that you can

  • do inside of 60 seconds to boost your own confidence, whether it's before a speech that

  • you have to give, or meeting someone that might be important, you can click the link

  • that will pop up now that will take you to another page, where you pop in an email, and

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  • inside of 60 seconds that you can take as well.

  • So, I hope you've enjoyed this video. I hope that you subscribe. Let me know other stuff

  • that you would like to see in the comments, and I will see you in the next video.

For months now, people have been writing off Donald Trump's chances of being the President,

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Donald Trump's Covert Powers Of Persuasion

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    a01111336 posted on 2016/04/11
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