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  • When we talk about theories, the first theory to discuss, is the basic transmission model.

  • This model reflects dominant thought on communication,

  • by proposing communication as a linear process that starts with a sender, creates a message

  • and somehow ends up with an audience, a receiver.

  • Lasswell, in 1948, made this model explicit.

  • To understand the process of communication, according to Lasswell, we need to consider

  • Who, says What, in which Channel, to Whom, and with what Effect

  • Of course, many things can go wrong in this process of communication

  • When I talk to someone and a car drives by, it might cause a distraction

  • or it's roaring engine might drown out my voice.

  • My conversation partner can have other things on his mind

  • and there are many other things that can cause a disruption of effective communication

  • It's important to note, by the way, that communication, in this linear way of looking at communication

  • is only effective when the desired effect is reached.

  • When the message succesfully reaches, and is correctly interpreted by the receiver.

  • That many things can distort a correct transmission becomes clear

  • in the transmission model, that Shannon and Weaver created in 1949.

  • This model of communication embodies five elements, like the model of Lasswell

  • The first element is Sender, which is obviously the person or persons, that create a message

  • Then comes the Message itself

  • Thirdly, the Channel that is used to send the message.

  • Another word for this channel is of course medium

  • and the different channels that exist are collectively named media.

  • The next element is, like in the Lasswell model, the Receiver.

  • And finally again, we see the Effect.

  • Here we clearly see that in each of these stages so-called 'Noise'

  • can disrupt the correct transmission.

  • In our field we define noise as

  • 'Everything that can cause a disruption in the flow of communication'.

  • So, in our example, the car that passes by can create many forms of noise.

  • The sound of it's loud engine causes confusion because someone can't hear me correctly

  • or miss what I'm saying entirely. So, that's one form of noise.

  • Another form is the distraction that it creates for my partner

  • so he doesn't really pay attention to what I'm saying

  • and therefore misinterprets or forgets my message and the desired effect is not reached.

  • The important thing with these models is that they see communication as a linear process

  • and this in itself has led to an emphasis on effects.

  • We want to know if communication has a desired effect.

  • This is a very influential way of looking at communication.

  • It's also very different from another approach that we will explain further

  • in the next section of this MOOC.

When we talk about theories, the first theory to discuss, is the basic transmission model.

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B1 US communication transmission model message receiver effect

1.5 Transmission

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    羅紹桀 posted on 2016/03/18
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