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  • MALE SPEAKER: I'd like to welcome Phil Warburg back

  • to Google to talk about his book called "Harness the Sun".

  • He was here earlier to talk about "Harvest the Wind"

  • and now we're on to "Harness the Sun".

  • As you see he's very interested in alternative energy

  • and how it can help save the climate

  • and why it's the future of energy in the United States.

  • Without further introduction, I'd

  • like the invited Phil up to talk to us about his new book.

  • PHILIP WARBURG: It's great to be back at Google

  • talking about my favorite subject.

  • I can't think of a better place to talk

  • about technological transformation than Google.

  • I want to start by asking how many of you

  • have solar on your homes today?

  • And how many of you have neighbors

  • with solar on their homes?

  • OK, and I want to see those hands together.

  • So that really says something to me about solar power today.

  • And that is that it's really become part of our lives

  • whether we've invested in it individually

  • or whether we're part of a broader community that

  • has decided that solar is a worthwhile investment.

  • And by worthwhile I mean a number of things.

  • For some people, that is simply lowering their electric bills

  • now and thinking about future fuel prices and stability

  • going forward in terms of their electric bills.

  • For some, there's satisfaction in trimming

  • at least a bit of their carbon footprint

  • by generating at least part, or a substantial part of,

  • their power from renewable sources.

  • And for others there's a satisfaction

  • in taking charge of at least some of the power

  • that we consume in our daily lives.

  • And that latter concept of taking charge

  • is one that I found particularly intriguing

  • as I traveled the country talking

  • to different people about their own commitment

  • to moving solar power forward.

  • One would expect progressive politicians

  • like former congressman Henry Waxman

  • to be avid solar proponents-- he wrote a wonderful blurb

  • on the back of my book-- former Head of the Energy and Commerce

  • Committee in the House, dedicated

  • to environmental issues.

  • Sea solar as part of broader panoply of necessary

  • measures we have to take to address

  • the overwhelming challenge of climate change.

  • But what was more surprising to me

  • was finding that there is strong support

  • for solar power among at least a contingent of very

  • right-wing libertarians.

  • People like former congressman Barry Goldwater Jr.,

  • he was Congressman from California

  • for a number of years, he now is the chair

  • of something called TUSK-- Tell Utilities

  • Solar Won't Be Killed.

  • And what that group does is it's a representation of homeowners

  • and business owners who want to generate solar

  • on their properties and who want fair compensation

  • for the surplus power that they generate and they are fighting

  • major utilities, such as Arizona Public Service, which

  • wants to cut back on the net metering benefits that

  • are provided to solar homeowners and solar business owners.

  • I don't know if this is enough to bridge

  • the gaping political chasm that exists in America today,

  • but at least it's a sign that there is a common language

  • that we can talk across the political spectrum

  • in looking at some of our renewable energy opportunities.

  • Back in 2012 when I was just wrapping up my book on wind

  • power, people often asked me, so will

  • your next book the about solar?

  • And my kind of flip and dismissive comment at the time

  • was that if I ever wrote a book about solar,

  • I have to call it "Dim Sun".

  • And the reason I said that was because at the time,

  • it just struck me that solar was pricing itself out

  • of the market and was not on the verge of becoming a mainstream

  • power producer.

  • Thankfully, and fairly quickly, I was proven wrong.

  • Between the first quarter of 2012

  • and the first quarter of 2015 the price

  • of residential and utility-scale solar came down about 46%.

  • And the price of non-residential,

  • as in commercial and public building related solar,

  • came down about 52%.

  • So a very dramatic drop in a very short period of time.

  • And another powerful indicator of just where solar is today

  • can be found in the first half of this year's new generation

  • capacity installations.

  • Solar, during the first half of this year,

  • accounted for 39% of all new power generation capacity

  • nationwide.

  • Wind accounted for about 36%.

  • So if you add the two of those, you're

  • looking at 75% of our new electric generating capacity

  • in the first half of this year coming from renewable sources.

  • You know we all hear about natural gas

  • as the cheaper, more convenient, accessible options--

  • and with fracking ever more accessible.

  • Gas accounted for about 21.4% percent

  • of new generated capacity during that same period.

  • So those are all pretty powerful signs to me

  • that solar's time really has arrived.

  • My own solar journey began in March of 2013

  • when my wife and I decided to put

  • solar on our own home's roof.

  • And we actually found ourselves just a few days after one

  • of Massachusetts' many heavy snow storms,

  • not the likes of which we saw last year, but 2013

  • had it's share as well-- and we weren't at all sure

  • that the installers from Sunlight Solar Energy

  • were going to show up at all, but they did.

  • And one member of their crew was a guy named Liam [? Madden. ?]

  • He was a former Marine Expeditionary Unit

  • member in Iraq-- tough guy-- but when

  • he got out of the gleaming white Sunlight Solar Energy van

  • and looked up at our roof, he kind of blanched.

  • And I said, what's-- is something the matter?

  • Have you not installed solar on a roof this steep before?

  • And he said well, actually not.

  • Our room has a 55 degree slope.

  • And he and his teammates climbed the roof

  • and in utter silence roped to the peak of the roof,

  • they installed our solar array.

  • Thankfully, no one was hurt and thereafter we've

  • gotten about 75% of our total electricity needs from the sun

  • and that includes the nightly charging

  • of a plug-in electric hybrid vehicle.

  • So we feel good about what we're doing and we're by no means

  • alone in doing this.

  • There are about 750,000 homeowners and businesses

  • in America today who have installed

  • solar on their rooftops.

  • During 2014, that amounted to about one

  • new solar installation every 2.4 or 2.5 minutes.

  • So we're really again, seeing solar

  • penetrate the marketplace.

  • And one thing I should just mention, which many of you,

  • given your work in this particular industry I'm sure

  • know from electronic appliances, solar photovoltaics actually

  • work better in colder weather.

  • So some people say well gee, solar

  • isn't a great match for Massachusetts,

  • it's a cold climate, snowy climate, et cetera.

  • As long as our solar panels are clear,

  • we actually get better productivity

  • from the sun during the winter months

  • than during the summer months.

  • Not overall, but at any given moment, because of the factor

  • of colder operating conditions.

  • But we're not just seeing solar on our homes this I'm sure

  • is a familiar sight to you, the Mountain View

  • headquarters of Google, where you

  • have 30% of your peak electric demand coming

  • from solar energy, which is pretty impressive given what

  • must go on at that complex.

  • And that might be expectable because again, you're

  • a high tech company, cutting edge, et cetera.

  • But what's interesting to me is seeing

  • how companies like Kohl's, like Ikea, like Walmart,

  • are going solar.

  • Walmart now has solar on 250 of its buildings

  • and its goal is to have solar on 1,000 of its buildings

  • in the coming years.

  • They want to be 100% reliant upon renewable energy

  • at some point in the near future.

  • Walmart isn't exactly on the cutting edge

  • of environmentalism or energy enlightenment,

  • but in fact, it is working toward the right ends

  • in this particular respect.

  • We're also seeing solar in some perhaps somewhat unpredictable

  • places the NFL has made a commitment to solar there

  • six NFL stadiums that either have solar today

  • or are having it installed on their facilities.

  • Gillette Stadium is one of those places.

  • I went to witness that particular facility and I

  • went-- the first time I went it was four a Taylor Swift

  • concert with my two daughters.

  • I think I was the only person among the crowds who

  • was more interested in the solar arrays than in the performer.

  • But this particular facility you're seeing here

  • is FedEx Field which is the home of the Redskins.

  • And this installation faced a particular problem

  • and I wonder if any of you could guess what it might be.

  • Any guesses?

  • AUDIENCE: [INAUDIBLE].

  • PHILIP WARBURG: Well, I'll give you a hint.

  • What's that?

  • Very close.

  • Why tailgating?

  • AUDIENCE: [INAUDIBLE] on top of the roof.

  • PHILIP WARBURG: Well, close.

  • What do people do at tailgate parties?

  • They toss footballs.

  • And so the guy who is responsible for designing

  • this facility had to calculate the arc of a football

  • when tossed by an amateur, but still tossed,

  • to make sure that the solar parking canopies were

  • sufficiently above that arc that footballs wouldn't

  • come crashing down on the solar panels on a regular basis.

  • Not that they probably would have broken the panels, but not

  • a real wise idea to have that constant collision happening.

  • And beyond the power that these facilities generate,

  • those parking canopies are now the most desired parking spots

  • at FedEx Field.

  • On a more practical level, large warehouses

  • are beginning to install solar on their roofs.

  • New Jersey is a great example.

  • New Jersey does not have a huge amount of open space.

  • It does have a huge amount of factory space and warehouse

  • space.

  • This particular building is a food storage warehouse.

  • It's a quarter of a mile long and it has a huge electric bill

  • because of the cooling and refrigeration and freezing

  • that has to go on inside this building.

  • And this building because of the solar array

  • now gets 90% of its total power needs from the sun.

  • And then if you kind of get into the real gritty aspects

  • of solar power's potential, you have to look at brownfields.

  • Brownfields for those of you who are not familiar with the term

  • are either contaminated or potentially contaminated

  • industrial properties.

  • They could be former mining areas,

  • they could be former factories, they

  • could be former landfills or hazardous waste dumps.

  • And the EPA has a department called Repowering America's

  • Land and they have done a survey of over 100,000

  • brownfield sites in America and according

  • to their calculations, if we were

  • to tap the solar potential on those brownfield sites

  • we could be getting three times our total power

  • needs nationwide.

  • Now, there are other challenges in terms

  • of developing these sites.

  • You have to rehabilitate them to a certain degree,

  • as you can see from this particular picture.

  • You're not necessarily inheriting pristine properties.

  • But that just bespeaks how profound an impact solar

  • could have if we were to choose hidden and not

  • so hidden opportunities for its development.

  • This particular facility is on the south side

  • of Chicago in the West Pullman neighborhood.

  • A very crime-ridden area.

  • Once a big industrial zone, now largely abandoned

  • and a site of some pretty serious local crime.

  • And Exelon along came in in 2008,

  • looked at this plot of land-- it had been an International

  • Harvester assembly plant that had been abandoned

  • in the early 1980s-- and Exelon decided this

  • would be a good site for solar.

  • So they installed the Exelon city solar plant

  • in the midst of the West Pullman neighborhood.

  • They now generate enough electricity

  • for about 1,500 households.

  • I wish I could say that this it had

  • some positive impact on crime in the neighborhood,

  • unfortunately the major source of panel breakage

  • is stray bullets falling from the sky.

  • But it did create a lot of local jobs.

  • There was a local metal shop for example

  • that made all of the posts on which

  • these many, many, many thousands of panels were suspended.

  • And it turned what was a safety hazard

  • and an environmental hazard and an eyesore

  • into an economic and environmental amenity.

  • We often talk about solar in terms

  • of the individual sites that are prime prospects for solar.

  • But what's happening is that entire cities, entire counties

  • are beginning to look at solar as a serious strategic

  • opportunity.

  • And it would be easy to talk about a place like Marin

  • County right across the Golden Gate Bridge

  • from San Francisco-- generally upscale.

  • Marin County developed something called the Marin Clean

  • Energy, which is a self-defined entity that has broken away

  • from Pacific Gas and Electric and now purchases power

  • and sells power to its customers.

  • It has a light green option which is 50% renewable.

  • It has a dark green option which is 100% renewable.

  • It's called community choice aggregation

  • and this actually happens in Massachusetts,

  • it happens in a number of localities in California,

  • and it's happening in various other states.

  • So that's, again, the kind of predictable story about solar.

  • The less predictable story about solar I found in a city

  • called Lancaster, California.

  • How many of you have heard of Lancaster?

  • That's what I thought.

  • It's a community of about 160,000 people in the middle

  • of the Mojave Desert.

  • It was long known as a center for gang violence

  • until 2008 when a man named Rex Paris was elected mayor.

  • Paris came out of a class-action litigation background.

  • Real hard nosed, right wing, law and order guy, and he

  • came in saying, I'm going to clean up this city.

  • And he proudly told me that under his rule

  • 20,000 gang members were put behind bars.

  • And as he said to me, I don't care about the Constitution

  • once you join a gang.

  • So not exactly warm, fuzzy, progressive politician.

  • Thankfully though, that same dogged determination

  • that he has applied to crime-fighting in Lancaster,

  • he's applied to developing solar energy in the same city.

  • Several years ago, he went to a conference in China

  • and was sitting amidst dignitaries

  • from a number of major metropolitan centers

  • and he had his staff with him.

  • And at a certain point he felt he

  • needed to say his own peace before this crowd,

  • stood up and declared that his city was going to become

  • the solar capital of the world.

  • And I think his staff's mouths kind of dropped open

  • because they weren't quite prepared for this declaration.

  • And people kind of shrugged their shoulders

  • because who had heard of Lancaster?

  • But he came back to California, the staff set to work,

  • and over the course of several years,

  • Lancaster has developed solar on most of its public buildings.

  • It's encouraged local businesses, such as this Toyota

  • dealership, to invest in solar.

  • The local ball field has solar.

  • Many of the farmlands on the outskirts of the city

  • have now built utility-scale solar facilities.

  • And every new residential unit built in the city today

  • has to either have solar on its roof

  • or has to have off-site solar that

  • provides at least a portion of the electricity

  • for that particular residential unit.

  • Paris expects that Lancaster will be a net solar energy

  • exporter within the coming years and I

  • think he's probably right.

  • There are plenty of opportunities for solar

  • within our built environment.

  • There are also some constraints and I encountered

  • some of those constraints when I visited my daughter, Maya,

  • at George Washington University in the heart of Washington DC.

  • She took me to what she regarded as the only evidence

  • of solar photovoltaics on the George Washington University

  • campus and that was this solar table, which is good enough

  • to charge a laptop or two or maybe a few iPhones, but not

  • much else.

  • And she wasn't very impressed with this.

  • I was less impressed with it.

  • And we were even more discouraged

  • when George Washington University opened

  • its brand new high tech engineering

  • center-- $300 million LEED gold certified building.

  • Solar on the roof?

  • No.

  • Why?

  • Well, the answer I got was that the District of Columbia

  • has very strict height limits.

  • And if they were to put solar panels on the roof,

  • they would exceed those height limits

  • and they'd have to knock a floor off

  • of this very expensive building, which obviously they

  • were not willing to do.

  • So that even impressed my daughter and me less.

  • But then came the really interesting and encouraging

  • news and that was that in the spring of 2014,

  • George Washington University announced

  • that it, together with the GW Medical Center and American

  • University, would be buying all the solar output from three

  • utility-scale solar farms in North Carolina.

  • With that purchase, and when those plants go online in 2017,

  • GW will be getting over half of its total power needs

  • from the sun.

  • There are lots of other examples like that.

  • On the cover of my book and in the opening to this talk

  • you saw a picture of Tempe, Arizona, which

  • is where Arizona State University has

  • about 80 different solar arrays on its roofs

  • and it gets 31% of its peak energy demand from solar power.

  • And it's a campus that serves 60,000 commuters.

  • So again, pretty impressive solar contribution.

  • I'm sure various of you have heard

  • about the divest of fossil fuels movements

  • that have been sweeping various university campuses.

  • I think that these universities are great examples of how they

  • could-- universities can be investing in sound alternatives

  • to fossil fuels, as well as raising the question about what

  • their universities should be investing

  • in by way of their endowments.

  • The three North Carolina solar farms that I mentioned

  • are examples of utility-scale solar built on open space.

  • That open space can be farmland or it

  • could be natural open space.

  • The facility you see here is the California Valley Solar Ranch.

  • It is a facility that now generates

  • enough electricity for 100,000 California households.

  • It sits in an area called the Carrizo Plain, which

  • some refer to I think, somewhat generously,

  • as California's Serengeti.

  • It does have some wildlife that the developers

  • of the California Valley Solar Ranch

  • have taken great pains to protect.

  • Before constructing the solar fields at this facility,

  • a team of biologists came in and documented

  • what were the local wildlife that needed to be protected.

  • And among them, was the San Joaquin kit

  • fox and the giant kangaroo rat.

  • I have to say I had not heard of either before I went

  • to the California Valley Solar Ranch,

  • but these are valued species.

  • And what they did was they removed these species

  • from the solar field areas.

  • They built what they call temporary condos

  • for the giant kangaroo rats and they built temporary dens

  • for the kit fox and once the facility was complete,

  • they allowed these creatures to re-inhabit the area.

  • They also built migratory corridors

  • so that antelope and elk could traverse the facility

  • and not be harmed and not be disrupted

  • in their traditional patterns.

  • And they set aside 12,000 acres in conservation lands

  • in perpetuity.

  • So it's an example of a very large solar facility.

  • It sits on about 1,400 acres of land,

  • the solar fields themselves.

  • But a solar facility that generates

  • a lot of power for a lot of people and where great pains

  • were taken to protect wildlife values.

  • In another community, the Moapa Paiute

  • are a tribe in the southwestern-- southeastern

  • section of Nevada.

  • And they had built a large solar facility, again enough capacity

  • for about 100,000 households, and what they encountered

  • was the desert tortoise.

  • The desert tortoise is a threatened species under the US

  • Endangered Species Act.

  • That's one level below being endangered,

  • but it's worthy of protection.

  • There about 100,000 of these creatures left in the southwest

  • and what the Paiute did was they collected 75 of these tortoises

  • from the 2,000 acres where they were building a solar farm,

  • fitted them with tracking devices,

  • and then relocated them to a 6,000 acre conservation area

  • 10 miles from the facility.

  • I talked to the chair of the Moapa Paiute very recently

  • and he said so far they've lost one tortoise

  • and that was to a coyote attack and that coyote attack could

  • have happened in the habitat that these tortoises inhabited

  • beforehand.

  • So good examples of great pains taken to protect wildlife

  • values on large, open spaces solar facilities.

  • How many of you have heard of concentrating solar power?

  • So concentrating solar power relies

  • upon the thermal properties of the sun as opposed

  • to the light properties of the sun.

  • And this particular facility is called Crescent Dunes.

  • It sits on the high desert plateau

  • outside of a former silver mining town

  • called Tonopah, Nevada.

  • It generates enough electricity for I

  • think 80,000 or so households and it uses molten salt

  • as the vehicle for capturing the heat that

  • is focused on the receiving tower you see there.

  • It's a 640-foot receiving tower.

  • That molten salt is heated to about 1,000 degrees Fahrenheit

  • and then it is pumped into storage vessels, giant storage

  • vessels, where it is held until the optimal time

  • to actually use that power.

  • So what this actually allows this solar plant to do

  • is surmount one of the weaknesses of solar power,

  • and that is its intermittency.

  • So they can generate lots of solar-generated heat

  • during the daylight hours and then they

  • can use that electricity at night

  • by converting the molten salt's heat

  • into steam which drives a conventional turbine much

  • as you use in a gas fired power plant, for example.

  • One of the challenges, however, with concentrating solar power

  • facilities is that there is a lot of heat generated

  • and focused on a very specific point at the upper end

  • of this 640-foot tower.

  • And what happens, unfortunately, is

  • that birds that fly through what's

  • called the flux-- the very hot zone-- get killed.

  • And this is an issue in Riverside County where

  • one of these facilities, it's called [INAUDIBLE] is located.

  • At the Crescent Dunes facility, which

  • is just about to go into full operation,

  • they don't expect the same problem

  • because there's very little bird life at that very high plateau

  • level.

  • But it's a real issue and it will be an issue

  • as we hear about more of these facilities being

  • built in the future.

  • One way to mitigate the damage to birds

  • from thermal facilities, concentrating power facilities,

  • is to use parabolic troughs and concentrate the solar heat

  • on a glass pipe that you can see there that

  • runs just a few feet above the parabolas

  • and therefore you have a heat zone where birds are very, very

  • unlikely to be damaged.

  • And this is a facility called Abengoa Solana

  • in Western Arizona.

  • These kinds of facilities are also

  • being built across the West.

  • But there are challenges that we face

  • as we begin to develop solar in open spaces.

  • There are some of the environmental community who

  • believes that we need to go to great lengths

  • to wean ourselves off of fossil fuels

  • and if we're going to do that using solar energy,

  • we're going to have to generate prodigious amounts

  • of solar power And that is going to mean that we're not just

  • going to use solar in our built areas

  • but we're going to build solar in open spaces.

  • There are land conservationists who

  • say, no way, we don't want to industrialize our landscape.

  • So that tension is going to grow in the coming years and decades

  • as we ramp up solar power and we see more pressure placed

  • upon our open spaces.

  • Which brings me back to talk about what can we achieve

  • within our towns and cities?

  • And the National Renewable Energy Laboratory,

  • which is the government's laboratory

  • to invest in renewable energy, did a study

  • and it's estimated that we could be

  • getting a fifth of our total power needs from rooftop solar

  • alone.

  • That's a prodigious amount of electricity.

  • That's more than we get today from nuclear power for example.

  • Not all homes are created equal, however.

  • This is our next door neighbor's home

  • and as you can see it's very heavily shaded

  • and there isn't much free roof space where you'd actually

  • be putting solar panels.

  • So there are those kinds of constraints.

  • And there are also constraints facing renters.

  • Boston renters constitute about 60% of the city's households

  • and on a statewide basis, renters are about 38.5%

  • of all households.

  • Renters don't have access to their roofs,

  • or at least they can't install what

  • they wish on their rooftops, so that is a real constraint.

  • There are other constraints on rooftops,

  • such as air conditioning units, such as in this particular case

  • a running track on a roof.

  • So you can't assume that a roof, even

  • if it is a substantially sized roof,

  • is going to be available for solar power.

  • One way to surmount this particular constraint

  • is to build what's called community solar facilities

  • or shared solar facilities.

  • These were really pioneered in Colorado.

  • This particular facility is the Venetucchi solar farm.

  • It has 600 members who buy shares

  • in the output of this facility.

  • Some might buy a share equivalent to one solar panel,

  • some might buy a share equivalent to 10 solar panels.

  • They in turn get a proportionate share

  • of the output of this facility deducted

  • from their electric bill.

  • So this is a great way to surmount the constraints

  • that people might face if they can't

  • put solar on their own homes.

  • And we're seeing this happen in a number of states

  • and we're seeing it happen a number of different contexts.

  • I was in Seattle a few weeks ago,

  • and I visited the Seattle Aquarium

  • where a rooftop solar array serves

  • as a community solar facility.

  • There are also plans to develop solar

  • in Massachusetts and community solar

  • so we'll be seeing these kinds of facilities become available

  • here in the near future.

  • There's one other community that I

  • want to make sure we touch upon and that

  • is low-income communities.

  • How do we bring solar power to low income households?

  • And this is where we haven't seen enough progress.

  • California is in the lead in this area

  • as it is in so many other areas regarding solar energy.

  • It has required that utilities, the three big utilities,

  • spent $300 million installing solar power

  • on low-income households, like the household I

  • visited in the Bay View district of San Francisco.

  • The Wang family was a recent family-- family

  • of recent Chinese immigrants and they

  • qualified for the low-income solar program.

  • A group of volunteers from Salesforce

  • came in under the supervision of a nonprofit called

  • Grid Alternatives and spent the day installing a solar array

  • on the rooftop of this home.

  • And today, the Wang family gets 90% of its electricity

  • from the sun, which is a huge benefit in terms

  • of its electric bills.

  • And a big benefit to all of us in terms of the reduced carbon

  • footprint of that particular household.

  • Just to give you a sense of the raw potential of solar power

  • this is a map that was created using data from the National

  • Renewable Energy Laboratory.

  • It was created by Environment America.

  • And the states that appear in red, there 19 of them,

  • have 100 times or more-- or more than 100 times

  • the current electricity consumption

  • in that state available as solar potential.

  • The orange states have between 25 and 100

  • times current consumption available as solar potential.

  • Massachusetts doesn't quite stack up in that regard.

  • We have about two times our total current consumption

  • that would be available from the sun.

  • But we should all be proud that in fact Massachusetts

  • is doing very well compared to other states.

  • It's a small state, but we're generate-- we're

  • number five in the nation.

  • And we-- as you can see, are in the winner's circle

  • with California, Arizona, New Jersey--

  • again industrial state, but making ample opportunity--

  • ample use of the built environment

  • to install solar power-- and North Carolina.

  • I should mention, by the way, that some people again think,

  • well Massachusetts isn't prime for solar.

  • The top solar producer in the world is Germany.

  • Germany gets about 7% of its total power needs from the sun

  • and it is a cloudy, rainy climate by and large.

  • It has an average of 1,500 sunlight hours per year.

  • Boston gets about 2,600-- more than 2,600 hours

  • of sunlight per year.

  • So we have a lot of potential that we

  • could tap as part of a broader attempt

  • to move away from fossil fuels and toward renewable energy.

  • We have a number of pro-solar solar policies in the state.

  • I'm not going to go through all of them right now,

  • but we can discuss them in the Q&A if you'd like.

  • But I think what we have to recognize is

  • that solar potential is huge.

  • Opposition to solar is also huge.

  • Utilities are very nervous about solar penetration

  • for a variety of reasons.

  • They're particularly concerned about distributed

  • solar generation, because they make their money

  • by selling kilowatt hours.

  • And that's a fairly simplistic model.

  • You build a coal plant, you turn on a coal plant,

  • you generate electrons, you sell the kilowatt hours.

  • What is being demanded of them today

  • is that they become much more flexible energy services

  • providers that might be involved in storing energy, that might

  • be involved in various kinds of smart metering, energy

  • efficiency.

  • And if they don't want to go the route of Kodak and Polaroid,

  • they're really going to have to become much more nimble, much

  • more diversified energy providers.

  • Fossil fuel companies are fighting hard

  • against pro-solar policies at the federal level

  • and at the state level.

  • So we've got to reckon with them as well.

  • But I think that we all need to look at the bigger picture

  • and embrace the opportunities that solar presents.

  • Reckon with some of the legitimate questions

  • that are being raised.

  • But the profundity of the transformation

  • that we're going to have to undergo

  • is going to involve some trade offs.

  • There is no such thing as clean energy.

  • There's cleaner energy and dirtier energy.

  • And solar offers some huge opportunities,

  • some huge environmental benefits,

  • and some personal satisfaction, such

  • as I described earlier in my talk.

  • I just wanted to invite you to join my family

  • in reading "Harness the Sun".

  • I call this picture "Harnessing the sun while

  • sitting in the shade".

  • Thank you all for coming and happy hear comments

  • and questions.

  • Yeah?

  • AUDIENCE: So looking around the room,

  • I think I'm one of the few people

  • [INAUDIBLE] marketing side of Google.

  • But I actually [INAUDIBLE] marketing problem.

  • I get ads all the time from natural gas groups

  • and frequently see a lot in the market

  • for an uninformed consumer, letting

  • them know about other alternatives that

  • aren't related to solar.

  • And I'm wondering what you're opinion is on why that may be.

  • Why there isn't being more done from just a pure marketing

  • standpoint to show off the benefits of solar and the cost

  • [INAUDIBLE].

  • PHILIP WARBURG: You're saying, who

  • are the marketers per say, you mean the telemarketing

  • that we're getting?

  • AUDIENCE: No, literally, I'll see ads

  • on TV or on YouTube for why natural gas is great.

  • It's probably lobbyist, I'm not sure what groups are behind it.

  • You don't-- all the benefits that we know about--

  • how much cheaper it can be and all the different things like

  • that don't come out for something like solar.

  • PHILIP WARBURG: Well, first the fossil fuel industry

  • has huge resources to draw upon in terms of marketing.

  • They've been doing it for decades.

  • One of the advantages they have is

  • that they have a fairly unquestioned panoply

  • of federal and state subsidies that they've been getting

  • for decades and decades.

  • And I think what's happening with solar

  • is it's the new entrant onto the scene, along with wind power,

  • and everyone is scrutinizing it.

  • So the incentives for solar, the incentives for wind,

  • are questioned and become political footballs in Congress

  • in a way that the subsidies for oil and gas

  • and nuclear and coal do not.

  • I think that's a serious problem.

  • I think solar marketers are getting more and more

  • proactive, more and more.

  • Sophisticated I have to say, and we were talking over lunch,

  • I get several calls a week from solar companies wanting

  • to put solar on my roof and I politely

  • tell my have solar on my roof.

  • And Jason was saying that he gets calls from solar companies

  • and he politely tells them he can't put solar on his roof

  • because it's too shaded.

  • I think that we're seeing a fairly robust, competitive,

  • climate right now for solar.

  • One of the interesting things about solar

  • is that there are lots and lots of players.

  • There are small players, like Sunlight Solar Energy

  • which installed our facility, very small company.

  • It has annual revenues of about $10 million a year

  • on up through SolarCity.

  • And it's a very, very new industry.

  • As I said, I myself wasn't convinced in 2012

  • the solar was something to be taken seriously.

  • Three years later, solar is a buzz

  • in all kinds of technology circles.

  • We're seeing the technology itself

  • improve very dramatically.

  • And I think it needs some smart marketing

  • acumen applied but I think it really is beginning to happen.

  • AUDIENCE: I guess I was thinking more about the branding of it.

  • So not of individual-- someone saying I want to install it,

  • but just the concept of it, which

  • it may just be a resources thing or industry [INAUDIBLE].

  • PHILIP WARBURG: I think some of the bigger numbers

  • need to get out there so that people recognize it's not just

  • at the margins.

  • So for example, the National Renewable Energy Laboratory

  • does great research.

  • That research doesn't necessarily

  • get the circulation it should.

  • One of their studies that I find particularly interesting

  • is called Renewable Electricity Futures

  • and it came out in 2012.

  • And projected that using technology that is commercially

  • available today, we could be getting

  • half of our total powered needs by 2050

  • from the wind and the sun alone.

  • So that kind of statistic says to me,

  • these are serious part-- these are serious technologies that

  • could really transform the way we think about the energy we

  • use and the energy we produce.

  • And I think people have to be attuned to those messages

  • when they do get covered.

  • They do get covered probably in the higher brow media, maybe

  • not in the broader maybe, I'm not sure.

  • I think solar has one advantage and that is its immediacy

  • and that people can relate to the fact

  • that solar is happening again by just looking at their neighbors

  • roofs.

  • It's not some remote concept out there

  • that they don't really understand.

  • It's palpable and it is within our reach quite literally.

  • Yes?

  • AUDIENCE: What might you say to someone like Jason or others--

  • my roof I have slate and doesn't quite

  • point the right direction.

  • There's lots of challenges.

  • A community-based one that you had mentioned

  • might be great for something like that.

  • But how do you-- are there groups that

  • are helping to initiate that?

  • To find space?

  • To help provide the funding mechanisms-- Again,

  • PHILIP WARBURG: It is just starting up in Massachusetts

  • so I think you will be hearing a lot more about it

  • in the next year.

  • And if you ask where it's happening,

  • you might just find that there is a community solar facility

  • that you can invest in.

  • There is a problem in that again, between 22% and 27%

  • of residential roof tops are well suited to solar.

  • You happen to be in that other majority which is unfortunate,

  • but there are opportunities.

  • What's happening prospectively I think is interesting.

  • Our building stock turns over on average every 42 years.

  • So we're not just talking about how do we introduce solar today

  • and tomorrow and next year.

  • We're talking about how do we create a wholly different

  • orientation-- and I mean that both literally

  • and figuratively-- so that we incorporate solar

  • much more fully into our lives.

  • Madison, Wisconsin is an example of a city that

  • requires that new residential areas be designed

  • on an east-west north-south grid so that houses can be

  • built that will be solar-ready.

  • They're not yet saying you must build solar,

  • but they're saying that the overall layout

  • of new communities has to be amenable to solar.

  • And we're seeing that kind of thing

  • happen in a lot of different localities.

  • In some localities they are actually,

  • as I said, mandating that solar be installed.

  • I think with some older houses that have slate,

  • with houses that are shaded, there are trade offs

  • that one has to consider.

  • When is your roof going to be replaced?

  • Is that tree a tree that you cherish or is it

  • a tree that you would rather sacrifice to the solar cause?

  • And there are great advantages to shade trees

  • in the summertime so you don't want to be foolish and cut down

  • a tree only to generate solar power

  • to fuel the air conditioning you have to use because you don't

  • have a shaded house anymore.

  • So those are the kinds of considerations

  • that I think you have to weigh.

  • Did I see another hand in here?

  • AUDIENCE: Yeah, I was wondering what

  • your thoughts are on needing to store energy

  • to make solar [INAUDIBLE]?

  • PHILIP WARBURG: I think that goes back

  • to the question of what is the function that our utilities

  • play today and what function do we play in generating

  • power and storing power.

  • I'm sure you've all been hearing about the power wall that

  • is being proposed or already being marketed on a household

  • level, on a business level.

  • One can begin to store solar power on those levels.

  • There are also much larger means of storing solar power.

  • For example, pumped hydro storage

  • is a great way to capture a lot of surplus electricity

  • when let's say the sun is shining

  • or when you have major wind farms producing

  • huge amounts of wind power in the middle of the night

  • when no one needs that power.

  • So if you can pair those facilities

  • with a pumped storage facility, pump the water into a storage

  • reservoir, release that water when the power is needed,

  • you have a great storage resource.

  • I think we also have to just get much, much smarter

  • about how we manage our own use of energy

  • and that has to do with the lights in this room,

  • has to do with computers in our household,

  • it has to do with industrial refrigeration,

  • it has to do with heating and cooling,

  • where utilities could be playing a much more significant role,

  • where Google I'm sure we'll be playing a much more significant

  • role in helping us manage our energy use in a wiser and more

  • energy-conserving and better timed way

  • so that it actually does sync with the power resources that

  • are available.

  • One other resource I should mention, by the way,

  • is car batteries.

  • If we had a fleet of tens of millions of electric vehicles

  • your average car is driven let's say 20-- an hour

  • a day, half hour day, hour and a half a day.

  • So you have the vast majority of the day

  • when your car is sitting idle and that battery could

  • be used to charge your car or it could

  • be used to de-charge and in fact fill in some

  • of the bumps in the electric power grid

  • if there was a well-integrated, smartly coordinated use

  • of that battery resource.

  • The great thing about that is you're

  • not just creating battery as storage,

  • you're creating battery as mobility

  • and it also serves a storage function

  • when the car isn't being used for mobility purposes.

  • So again, I think there's no single answer

  • and I think we've got to move away

  • from the kind of monofix that is going to solve

  • our future energy problems.

  • There isn't a monofix It's going to be a much more

  • complex environment, a smarter environment,

  • and one hopefully that is much more reliant

  • upon renewable resources.

  • Yes?

  • Is there still aggressive tax subsidization

  • of installation in public technologies

  • the way there was we were seeing three, four, five

  • or is that largely [INAUDIBLE]?

  • PHILIP WARBURG: There is a federal investment tax credit.

  • I wouldn't use word aggressive.

  • I would say perhaps,

  • AUDIENCE: --Massachusetts.

  • PHILIP WARBURG: --robust.

  • OK.

  • First, on the federal level there

  • is an investment tax credit.

  • A 30% tax credit available for solar installers and that

  • can be at the utility level, it can

  • be at the non-residential level, and it can

  • be at the residential level.

  • That tax credit is slated to sunset at the end of 2016

  • entirely for residential properties

  • and it will drop from 30% percent

  • to 10% for non-residential and utility scale solar.

  • That will have a very, very serious impact

  • on the solar industry.

  • In a number of states there are a number of incentives

  • that are being phased back.

  • There used to be much higher solar rebates

  • for example in Massachusetts.

  • They had been phased way down and that's

  • true in a lot of other states.

  • There are tradeable credits called solar renewable energy

  • certificates that are still in effect,

  • although the Massachusetts legislature is considering ways

  • to phase them out in future years.

  • I think any energy technology requires an incentive

  • to get it off the ground.

  • And I think what troubles me when people hyper scrutinize

  • the solar subsidies is they're not again,

  • looking at the playing field that solar has to play on.

  • We're talking about royalties on mineral extraction

  • in America that are among the lowest in the world.

  • We're talking about all kinds of depletion allowances

  • and other benefits to the oil industry.

  • We're talking about an act called the Price-Anderson Act

  • Act that allows nuclear reactors basically

  • to function in this country.

  • It sets a cap of half a billion dollars per reactor accident

  • as the liability limit for a reactor owner and operator.

  • The rest is covered by the federal government.

  • Without that cap, civilian nuclear would go nowhere.

  • And so we're not talking about a level playing field

  • and we are talking about creating

  • some incentives to jump start an industry, which is really

  • in its infancy.

  • And we have to think about why we're so interested in moving

  • a sustainable energy technology forward

  • and build from there toward well,

  • what are the steps we need to take to integrate it more fully

  • into our economy?

  • Yeah?

  • AUDIENCE: Just to add to the point that you just made,

  • the [INAUDIBLE] published study a couple of months ago

  • which said that G20 countries pay over $1,000 per citizen

  • in fossil fuel subsidies and in the United States

  • it's $2,000 per citizen which I think

  • dwarfs any of the solar subsidies.

  • PHILIP WARBURG: That's a great example.

  • There is a lot of debate right now about

  • whether solar homeowners are cross--

  • are being cross-subsidized by average rate payers.

  • And there may be some of that going on.

  • There's a lot of studying going on

  • as to whether there needs to be some adjustment in net metering

  • pay regime.

  • And we'll see adjustments being made going forward

  • but I think it's very important, again, to give people

  • an incentive to go into a frontier technology

  • that people might have apprehensions about

  • and where you break down some of that resistance

  • by helping people recognize some of the economic benefits

  • of moving towards solar energy.

  • Yeah?

  • AUDIENCE: Do you have a sense of the chance

  • that the federal [INAUDIBLE] is going to be renewed

  • or is it gone?

  • PHILIP WARBURG: My guess is that what

  • we might see is a more graduated phasing out of the-- right now

  • it's a pretty radical 30% to zero for residential solar

  • and 30% to 10% for the others.

  • I would hope we'd at least see a more gradual phasing down

  • of that incentive, but the whims of Congress

  • are a little hard to predict.

  • Yes?

  • AUDIENCE: Thanks for coming.

  • One of the early slides if you could have shown--

  • the cost of installing is going down

  • for residential and non-residential

  • on the utility scale.

  • With that in mind, is it much more cost-efficient

  • to invest in community solar than to have everybody

  • put it up on their own?

  • PHILIP WARBURG: One of the advantages of community solar

  • is you can choose an optimal site.

  • And because you're building a larger

  • scale per installed panel, it is cheaper.

  • So yes, there are cost benefits there.

  • Utility scale is also-- is cheaper still, much cheaper

  • still.

  • You have the issue of transmission right?

  • Because if you're building one of those large facilities

  • like the California Valley Solar Ranch,

  • you've got to transmit that power from that ranch

  • into the grid and to, in that case,

  • I think it's the LA Department of Water and Power

  • where that power is ultimately going to be consumed.

  • So larger scale does allow for more efficient citing.

  • One of the things that is-- we're waking up to a little bit

  • is we're not just talking about what are

  • called the hard cost of solar.

  • We're not just talking about the cost of the panels,

  • or of the inverters.

  • We're talking about the soft costs, marketing costs,

  • the permitting costs.

  • And what we have found is that Germany-- one

  • of the reasons German solar is cheaper per installed watt

  • than American solar is because the soft costs are

  • a fraction-- they're about 10% percent of our soft costs

  • because they've gotten very, very effective about marketing

  • and very expedited about their permitting of solar facilities.

  • So there are opportunities to economize on solar they

  • we're just beginning to tap.

  • AUDIENCE: Do you see-- you put up also the map

  • of the red and yellow states.

  • Do you see one of these red states just coming

  • forward and doing what the mayor of Lancaster did

  • and saying we're just going to export solar

  • to the whole country.

  • And Nevada has basically an eastern border

  • and a western border and there's not a whole lot in between

  • [INAUDIBLE]?

  • PHILIP WARBURG: That's to some degree happened with wind.

  • Where if you look at Iowa, Iowa now generates about 28%

  • of its total power from wind.

  • It has decided that wind is an important export commodity, as

  • well as a commodity that's being used within its borders.

  • Same thing with Wyoming.

  • In the case of solar, my guess is

  • we're going to see a more even distribution across a variety

  • of different contexts.

  • I think that that tension that I described between open spaces

  • protection and solar exploitation

  • will lead us to rely upon farmland-based solar

  • much more than on natural spaces based solar.

  • And if you look at our country-- I'm

  • sure you've all flown across the country--

  • and you see the grid of farmed America,

  • there are huge, huge parts of the country that it would

  • be very hard to call natural.

  • And so I think if you're talking about converting a soy field

  • or corn field or an alfalfa field to solar,

  • you're talking about a very different kind of wildlife

  • versus renewable energy trade off

  • than you are if you're talking about open desert land

  • where there are species that people are very

  • concerned about protecting.

  • One opportunity I think it's in California where,

  • as of 2013-- I couldn't find the number for 2014--

  • but as a 2013, more than a quarter of a million acres

  • were still in cotton cultivation.

  • Cotton is a water intensive crop.

  • It's not an essential food crop.

  • It's expensive to grow in California.

  • There's one huge solar opportunity

  • and the rate of solarization in California is terrific as well.

  • So I think if we look at farmlands--

  • and we're seeing farmlands developed

  • in places like Maryland, for example--

  • one of the advantages, by the way of solar photovoltaics as

  • compared to concentrating solar power is

  • that you can locate solar fields that are not necessarily

  • immediately adjacent to one another.

  • So if you have scattered corn fields with forest land

  • in between you could build the solar on those cornfields

  • and protect the forest lands.

  • You can't really do that with concentrating solar power

  • because you need a very large area where

  • you are focusing all of that heat energy on the receiving

  • tower.

  • So I think plenty of opportunities.

  • More likely on what you could call degraded lands,

  • as in farmlands or, again, looking

  • at brownfield properties than on natural open spaces.

  • Maybe one more question.

  • AUDIENCE: The place that I see would be ideal for putting

  • these is parking lots.

  • Like you were saying at the stadium,

  • it's a great place to park-- it can give you

  • shade and protection from rain.

  • PHILIP WARBURG: Right.

  • AUDIENCE: Any chance of developing those more?

  • PHILIP WARBURG: Yeah, I mean they are developing.

  • The cover my book has a large parking garage

  • at the Tempe Campus at Arizona State University.

  • Rutgers University at its Livingston Campus

  • has major parking canopies built as well.

  • The NFL stadiums are using that same approach.

  • It's a great opportunity.

  • It is more expensive per unit for example

  • than ground-mounted solar because you

  • have to build the superstructure which

  • is a larger superstructure than simply building the row

  • after row of solar panels.

  • But it's certainly a huge opportunity.

  • And a lot of people for example, when they look at New Jersey,

  • and they say, look, we don't want

  • to encroach upon our farmland, we have little enough of it

  • left, they say, look at parking lots.

  • And look at warehouse roofs and those

  • are certainly opportunities that we could exploit.

  • Thank you all very much for coming.

MALE SPEAKER: I'd like to welcome Phil Warburg back

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