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  • It's a long tradition to philanthropy in the US, stretching back to Rockefeller and Carnegie.

  • Bill Gates and Warren Buffett are asking their fellow billionaires to sign a giving pledge to give away half of their fortunes.

  • One of those who's doing so is David Rubenstein.

  • I don't have the money that Bill Gates or Warren Buffett has, so I had to pick projects where I think my amount of money will make a difference.

  • So that's what I try to do. Most people when they start giving away money, probably give it to their Alma mater, or other education institutions.

  • 'Cuz everybody wants people to be smarter and better in form. Also people tend to do things related to health

  • because health is something everybody wants everyone else to have - good health and longer life. And so I've given away a fair amount of money at education and health,

  • but I've tried to find certain things in the Washington area, where I lived and where my money was made, that I think will help the city of Washington and help our country.

  • I've called the patriotic philanthropy. By that I mean trying to remind people the legacy of our country, the great problems you had in the beginning,

  • and the great challenges we've overcome, what really made our country so great.

  • And so I'm trying to focus on preserving historic documents like the magnet card of the Declaration of Independence, the Emancipation Proclamation,

  • or repairing monuments like the Washington Monument, or helping to renovate the Kennedy Center or things with the Natural Archive or the Smithsonian.

  • as a way of encouraging other people to say: yes we have an obligation to this country, to give back to the country.

  • So it's good to give to your alma mater, it's good to give to a hospital, but also remember the country that you're from,

  • and try to give back to the country and make the country a better place than it was before.

  • And how do you decide what's the most effective of the philanthropic work that you do?

  • Nobody really has a perfect metric. In the business world we have a metric - profit and loss, and you can know whether you're doing well or not.

  • In the philanthropic world, there's no perfect metric. Now some people have very complicated ways of analyzing the impact of what they've given.

  • And they're very careful and dutiful about it. I don't have a staff, I don't have a foundation. I tend to give money to organizations I trust and people I trust,

  • and I get reports. And I try to monitor myself. But there's no perfect way, and generally I'm happy with what I'm done.

  • Maybe 90% of the time I'm happy and 10% I'm not happy, then I just don't give more money to people that I'm not happy with.

  • But there's no perfect way, and I don't wanna obsess over the metric so much so that the people don't really wanna have my money,

  • or they roll their eyes when they see me coming along as "I'll give you money", but I wanna count on metric every week, I want the report.

  • I tend not to do that, but I'm not saying others who do that are terrible. I just don't do it myself.

  • Well, in private equity, I have been a specialist in raising money for my firm.

  • So that was my area expertise. I really wasn't the investor, I was the person to ask money.

  • So I do think that I've taken that skill set, to the extent as a skill set, and try to apply it to philanthropic area. So I'm willing to ask people for money.

  • Very often people in my situation don't like to ask other people for money, or they don't wanna cheer a capital campaign.

  • But I'm quite willing to do it because I realized that it helps more organizations and someone like me as willing to give money but also ask other people for money.

  • And what about advice for your earlier self when it comes to how to do the philanthropic work, should you started earlier, done things in a different approach?

  • What would you say to the young, David Rubenstein?

  • Yes. When I was young I came from a family very modest means, so what I wanted to do is to rise up and actually make some money.

  • And when I finally did make money, I didn't realize how much I was fortune enough to make. But I didn't really give money away earlier on,

  • maybe I should have, and maybe I should have made it a part of my DNA early in life to give away a percentage whatever I had.

  • So I regret very much not doing this much before my 50s. I wish I started at my 20s, 30s, and 40s, but I really didn't.

  • And my hope: my children will do things differently, and I hope younger people will get involved in philanthropy as part of their life,

  • and not as part of an add-on to after a successful business or professional career.

It's a long tradition to philanthropy in the US, stretching back to Rockefeller and Carnegie.

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