MALE SPEAKER: Great design happens within constraints.

And those constraints are good because it

helps narrow your focus.

There's something about the pressure and, in many cases,

conflict that creates good things.

So in our context, the sprint is a very focused intense period

where we have a team of people coming together

from different disciplines and focusing

on solving a specific design problem.

In this case, we're doing a sprint

at a pretty massive size.

MALE SPEAKER: Too often, there's a process where one group works

on something and then they hand it to the next group.

And then that group hands to the next group,

and it gets-- something gets lost in translation.

So this is a mechanism where we can all get together

on the same page, because we're all in the same room,

and you get much more tangible results much more quickly.

FEMALE SPEAKER: Product managers, engineering,

designers-- it's really a chance for us all

to work very closely together, and to really

see product development through the eyes of others

that are on the team.

FEMALE SPEAKER: The ability to kind of leapfrog

the traditional design process is incredible.

Here is a chunk of time.

Here's a bunch of experts, and we're

going to make sure that you have everything

you need to just focus and come together and be

super successful.

MALE SPEAKER: I think a lot of people's idea of creativity

is you have this freedom, you know,

leaning back in their chair just imagining things,

and it's not like that at all.

MALE SPEAKER: Watching what was going on yesterday--

was a lot of arguing.

There was a lot of dissatisfaction.

And they had to figure their way through that.

And so today, they're actually testing their prototypes

and getting validated or changing tack a little bit.

And that's kind of the magic of it,

when you see these transitions that these teams go through.

FEMALE SPEAKER: I like it because then that way

you have kind of a go-to person in that new store.

FEMALE SPEAKER: A lot of what comes out of Sprint Week

is this intangible camaraderie that

helps us work better together.

But the second part is the projects.

A significant number of projects come to life

as is or very close to what comes out of Sprint Week.

MALE SPEAKER: What we're trying to do

here is create very high quality deliverables

that turn into real products.

MALE SPEAKER: An actual artifact at the end

that you can then take to engineering to build

or you can take to customers to get more feedback on.

MALE SPEAKER: We hope that there will be a lot of the projects

that people are working on that will get picked up

in some form or another, but there's really no losers.

When you participate in a Sprint,

you either win or you learn.

[CHEERING]

MALE SPEAKER: On your marks, get set, go!

MALE SPEAKER: There's ideas that get cross-pollinated.

People are making connections.

People are having the chance to work with others

that they don't normally get to work with.

MALE SPEAKER: Maybe they only knew each other via email,

but now they actually really know one another.

And they have insight into the things

that they each respectively work on.

FEMALE SPEAKER: Every piece together here

is bigger than the actual sum of the parts.

There's something bigger and more special happening here.