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  • I see this happen all the time:

  • New business owners think that to get ahead, they have to keep saying "yes."

  • They think the more meetings they schedule and the more "networking" they do will skyrocket

  • their business. Plus, they want to be generous with their time and helpful to others, which

  • is great...

  • But then they get stuck. They stretch themselves so thin that they don't have the time to work

  • on the most important parts of their business.

  • When I realized I was doing the same thing in my business, I made a big change. And it

  • really paid off.

  • I'm Derek Halpern, and you're watching Social Triggers, the place entrepreneurs and executives

  • learn to get ahead in business and life.

  • And in this video, I'll share what I did and why. Plus, I'll give you some tools you can

  • use to stay focused.

  • Back in 2012 and 2013, I was BUSY. I was meeting with new people almost everyday and doing

  • several speaking engagements each month.

  • And while my business did well and revenue increased, I knew I wasn't performing at the

  • top of my ability.

  • When I looked at how I was spending my time, I realized that only about 10% of it led to

  • any real business growth.

  • Those chance meetings I felt like I'd be an idiot for missing out on almost NEVER resulted

  • in anything worthwhile. I was wasting my time instead of spending it on the most important

  • things that would actually grow my business.

  • And that's when I decided to do something extreme...

  • I decided to give a hard "no" to everything unless it directly related to what I was working

  • on right now.

  • That means no meetings, no speaking engagements, no interviews, nothing.

  • And sure, maybe I missed a connection or two that could have led to an opportunity down

  • the line...

  • But the bottom line is that I already had a list of things to do that I wasn't doing.

  • And I needed to focus on that first.

  • Now, I'm not telling you that you have to lock yourself up in your office and say no

  • to everything if you want to accomplish any real goals.

  • But I am trying to show you the importance of taking back your calendar and focusing

  • on your most important work... whether that's getting new subscribers, creating a new course,

  • or writing the sales copy for your new product.

  • And I'm not the only one who thinks this way.

  • Fast Company shared a story about how, when Warren Buffett first met Bill Gates in 1991,

  • he encouraged him to keep his calendar empty.

  • "You've gotta keep control of your time," he said. "And you can't unless you say no.

  • You can't let people set your agenda in life."

  • Steve Jobs is another example. He was known for his laser focus. I read in Business Insider

  • that Jony Ive, Apple's head of design, said, "Steve was the most remarkably focused person

  • I've ever met in my life."

  • And what Steve Jobs said about focus is spot on. He said,

  • "People think focus means saying yes to the thing you've got to focus on. But that's not

  • what it means at all. It means saying no to the hundred other good ideas that there are.

  • You have to pick carefully."

  • And that's what you have to do when it comes to deciding how you're going to spend your

  • time. You can waste it on endless meetings, or you can focus it on the thing that you're

  • doing that's most important to your business.

  • Now, you're probably thinking, "Okay. I get it. But how can I decide what to say yes to?

  • And what to say no to?

  • Well, don't worry. I've got three tips for you that you can start implementing immediately.

  • First, and I said this earlier, you need to Say No To Almost EVERYTHING That Doesn't Directly

  • Affect What You're Working on Right Now.

  • I know this seems harsh. But if you're looking to build something meaningful, then you have

  • to do it. Don't let anything distract you from your number one goal.

  • I did this in 2014 because I was focused on building new products. And in one year, I

  • was able to turn my 1 product company into a 4 product company.

  • If I said YES to several speaking engagements each month. If I said YES to every interview

  • that came my way. If I said YES to every dinner. If I said yes to EVERY personal engagement.

  • There's NO WAY I could have accomplished this much in a year.

  • You see, we all get caught in the "Fear of Missing Out" trap. We don't want to MISS a

  • big opportunity. We don't want to miss a valuable connection.

  • But Richard Branson said it best.

  • "Business opportunities are like buses; there’s always another one coming."

  • Second, you want to Schedule Time With Yourself.

  • This one is HUGE, and it's actually something I've just recently started doing.

  • Believe it or not, I used to not work so smart. I'd wake up, do what I felt like doing for

  • the day, and that was it. I wasn't being strategic with my time and it affected my productivity.

  • Now, when I want to work on something on my to do list, I add it to my calendar. I block

  • off time to work on just that task.

  • I've found that doing this really helps me to get the stuff done I need to get done without

  • distraction. And you should start doing it too.

  • And finally, I realize that it's not realistic to say no to everything. You need some meetings.

  • But the trick is to have a system in place for how and when you schedule those meetings.

  • For example, I save Friday for my meetings day. This way I have 4 full days open for

  • me to focus on more important work.

  • And, if something needs my attention earlier in the week, then it has to wait until after

  • 5:00pm.

  • Those are my rules.

  • And creating a similar system will allow you to keep full control over your calendar so

  • that things don't get out of hand.

  • But you don't have to follow my rules. You can make rules for yourself, and that's fine

  • too.

  • So, to quickly recap. You need to take control of your calendar, and here are three ways

  • you can do it:

  • 1. Say no to almost everything that doesn't directly affect what you're working on right

  • now

  • 2. Schedule time with yourself

  • and 3. Create a system for how and when you schedule meetings.

  • Now, I have a question for you. Do you find these tips helpful? Which are you most excited

  • to implement? Leave a comment and let me know.

  • Also, if you know anyone who struggles with always saying "yes," pass along this video!

  • You'll be helping them out and me out too.

  • And if you're new here, be sure to subscribe to Social Triggers and hop on my mailing list,

  • where you'll receive exclusive content from yours truly.

I see this happen all the time:

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