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  • [MUSIC]

  • As you all know, Oscar Wilde is quite famous for a lot of quotes.

  • One of them goes as follows.

  • If you wanna tell people the truth, make them laugh, otherwise they might kill you.

  • [LAUGH].

  • >> As you might have guessed, we're gonna talk about humor.

  • And more specifically, about its function and

  • its overall significance in effective communication.

  • Let me start first with a story, an anecdote.

  • Once upon a time, there was a king's court.

  • And there was a beloved and very successful jester.

  • He would amuse the king and all the people by the king, but

  • one day he actually crossed the line a bit and he insulted his king.

  • The king was completely infuriated so he ordered that the jester be executed.

  • Now what happened was that the court which loved the, the jester, pleaded by

  • the king to at least let the jester decide on the way that he should die.

  • The king actually granted that request and asked to jester.

  • And the jester, true to his form he said, my lord,

  • if it's all the same to you, I shall prefer to die of old age.

  • >> [LAUGH].

  • >> So in that sort of whimsical and

  • humorous response, the jester was able to save his own life.

  • On a more realistic and

  • serious note from real life, that gentleman behind me is Norman Cousins.

  • He was a professor of medicine at UC Berkeley.

  • In 1964, I think, in the 1960s, he did a trip to Russia.

  • He came back and he had contracted serious heart disease.

  • What he chose for his treatment along a lot of scientific and medical

  • options was to include laughter and comedy as part of his therapeutic methods.

  • So he'd watch funny films, he's listen to funny clips.

  • He'd actually try to laugh more.

  • And he realized that laughter and

  • humor really had an anesthetic effect similar to that of painkillers.

  • But now let's move from the realm of anecdotes and stories to the actual

  • science behind humor and its use in our lives and in effective communication.

  • Angela is gonna give a deep dive into the real science.

  • [SOUND].

  • >> So what is humor?

  • And more importantly, how can it help us when we think about communicating?

  • A hundred years ago, Charles Darwin compared humor to tickling of the brain,

  • and actually it turned out that he wasn't that far off.

  • I'm going to give you the one minute sort of humorless overview of what

  • humor does to our brains and

  • bodies and why it's so important to include as a communication tool.

  • So, studies have found that humor impacts us in three ways.

  • First, it's good for our minds, second, it's good for

  • our bodies, and third, it improves our social relationships.

  • In terms of our brains, you can see behind me the composite results of hundreds of

  • studies that were done on different types of patients, on different types of jokes.

  • The big-level takeaway is that humor engages your entire brain and

  • this is why it's so good for engaging your attention and improving your memory.

  • The other thing that we can notice about the brain and

  • humor is that it, it's a two step process.

  • First, cognitive processes kick in.

  • And second an emotional process kicks in that allows us to actually enjoy a joke.

  • In other words,

  • it's something that encompasses our whole being when we find something funny.

  • Second, humor is good for our bodies.

  • Medical studies have shown that when we laugh, our muscles relax,

  • our blood pressure drops and actually, our immunity is even boosted.

  • So the science actually shows that humor is good as a medicine for disease.

  • And finally, third, as we've all experienced.

  • Humor is good for our social relationships.

  • It allows us to diffuse tension in a situation or

  • address a difficult topic in a way that kind of allows us to laugh together.

  • So with these three reasons in mind why humor can be such a powerful

  • communication tool, Mahmoud is going to walk us through some practical examples.

  • Of this in practice and how it can really work.

  • >> We looked at three areas where humor could be used in

  • a good way to improve our, our presentation skills, basically.

  • The first one is introducing levity.

  • And here is typically we are dealing with complex situation, and

  • we want to make sure that we sen, we send the message very simply.

  • And in such a nice way to the audience.

  • The second, the second area where we looked at is

  • making the message very powerful.

  • There is a statement word that we use, there's a phrase that we use in

  • the businesses school when we are describing the product market [UNKNOWN].

  • Which basically goes like, you want the food to eat their own the food.

  • And, basically, that phase has been said in, in 1970, and

  • we still remember it because of the humor aspect of it.

  • And the fifth area where humor can be used very effectively in presentation,

  • in a presentation is to break the ice and engage very nicely with your audience.

  • We then throw out the [UNKNOWN].

  • That, that having a conversation with the audience is it's such a nice way to

  • reduce the anxiety.

  • And now let's, let's look at one example where we thought levit,

  • humor was used very nicely in levity.

  • In the White House correspondence.

  • Basically it's a dinner where the, where the President of the United State, and

  • in this case Barack Obama get an event where the national press in DC and

  • basically they take a moment to relax, get out of the wheel and laugh.

  • And if you look and their kind of interaction in the past

  • year they're basically going toes and toes to toes together.

  • And, and, and if you look at the, if you look at the,

  • basically at the dinner, you would feel three things that impact you.

  • First of, first of all, the first impact that it had in our service,

  • the person came on like a very natural and authentic.

  • And basically brings the, the human aspect of them, and

  • make us connect with them very well.

  • If the second thing that we,

  • we felt as an impact on ourself when we looked at the White House correspondent,

  • it's basically helped the whole thing to reset and start a new conversation.

  • And the third one is basically repositioning energy and

  • engaging, we'll see this conversation in the future.

  • So let's have a look.

  • >> I usually start these dinners with a few self-deprecating jokes.

  • After my stellar 2013, what could I possibly talk about?

  • >> [LAUGH].

  • >> I admit it.

  • Last year was rough.

  • Sheesh.

  • >> [LAUGH]

  • >> At one point things got so bad the 47% called Mitt Romney to apologize.

  • >> [LAUGH].

  • >> Of course we rolled out healthcare.gov.

  • [BLANK_AUDIO]

  • That could have gone better.

  • [LAUGH].

  • >> The second thing we want to talk about is using humor to amplify the power of

  • your message.

  • So in this class we've seen clips from The Daily Show.

  • And one of the things that we've noticed is that Jon Stewart is incredibly

  • effective at bringing humor to the specific political issue that

  • he wanted to focus on and he wanted to highlight.

  • And we thought that this was an incredibly,

  • incredibly effective way to make his message even more poignant.

  • But we wanted to bring something that we could relate to.

  • That's a national scale on a daily basis.

  • We wanted to think about the GSB.

  • Every year the GSB puts on the GSB show.

  • >> [LAUGH].

  • >> It allows the writers of the show to perhaps make their own

  • statements about the environment that they go to school.

  • In this clip, they've taken a panel and the panel is basically serving

  • as the staff that looks over kind of everything that we have to do.

  • To schedule which has its fair share of red tape.

  • This is how they decided to present it.

  • >> Good morning, welcome to the Center of Initiatives for Research Curriculum in

  • Learning Experiences, Joint Education, Representation Knowledge.

  • >> [LAUGH].

  • >> Or as we like to call it, the CIRCLE JERK.

  • >> [LAUGH].

  • >> There's a message there that perhaps-

  • >> [LAUGH].

  • >> More bluntly couldn't be communicated.

  • But, using humor as it's vehicle, I think that they get their point across.

  • Now, we have to say at this point, we're very aware of our pandering.

  • We're gonna go from JD's favorite person ,John Stewart.

  • To Deity's actual favorite person, Ken Dagle.

  • >> [LAUGH]

  • >> We think humor is an incredibly effective way at creating comfort with

  • your audience, both for the speaker and for the audience.

  • Everyone in this class went through the exercise with Ken.

  • And all that was meant to do, was bring down our anxiety, so

  • that when we were randomly called to the stage,

  • we were able to effectively communicate with our audience.

  • We wanted to focus on the humor of that.

  • In that span, in that class, we laughed.

  • We laughed a lot, we were uncomfortable.

  • But what we saw by the end of that was incredibly effective communication across

  • a couple different functions.

  • We saw great posture.

  • We saw a lot of confidence in the way that you stood and delivered.

  • We saw much fewer filler words, which to us,

  • suggests a great comfort with who you're presenting to.

  • We stopped creative topics.

  • I think we all remember Abby's love for the green juice blender.

  • And we just saw a compelling presence.

  • One of the things we love about humor is that we think it

  • gives you a presence to your audience.

  • Now we'll ask Manolis to come wrap it up.

  • [BLANK_AUDIO]

  • So, it is quite clear, that humor can be a very powerful agent, and

  • a very powerful tool, in your verbal and non-verbal communication.

  • What I would like you to remember is that humor is tied to the very holy grail of

  • effective communication, the well-known aim structure.

  • So in terms of the audience,

  • what humor does is actually create a level of comfort and trust.

  • It also makes the presenter more likeable and more relatable.

  • This is exactly what we saw at the, at the, at the exercise with Ken Dagle.

  • Secondly, humor can be ba, a very powerfully agent in transmitting and

  • bearing the presenter's intent.

  • That's what we saw in the anecdotal story about the jester who

  • managed through humor and through that whimsical way to save his own life.

  • And what is a higher intent than actually saving the presenter's life?

  • And thirdly, humor can be a very powerful tool in amplifying and

  • bearing the message.

  • And making eh, comments which would otherwise be quite caustic and

  • all, almost blunt.

  • And this is what we all, our classmates did using the GSB

  • show regarding the efficacy of the administration.

  • There's some very good news for all of you.

  • You can start right away to find ways to employ humor in your presentations.

  • There are multiple resources which are free and easily accessible.

  • [UNKNOWN] has a lot of content on YouTube.

  • You can see great speakers who have actually based their

  • very presentation skills on humor itself.

  • You can also find a lot of articles which are gonna teach you how to

  • use humor effectively in verbal communication.

  • A lot of books, which take a more scientific approach to the subject.

  • And a lot of webinars and videos on humor itself and

  • on even more specific subjects around employing humor in communication.

  • Thanks very much for your attention.

  • [MUSIC]

[MUSIC]

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