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  • ISIS is arguably the most powerful terrorist group in the world right now. Recently, the

  • Brookings Institution released a study detailing one of their most effective methods of recruiting

  • foreign fighters: social media. So what other modern recruiting tactics is ISIS using? And

  • why are they so effective?

  • ISIS uses several popular digital media platforms like Twitter, Youtube, Whatsapp, Sound Cloud,

  • JustPasteIt, Instagram, and Facebook to reach out to potential recruits. The Brookings Institution

  • estimates that on Twitter alone, ISIS supporters run about 50 thousand accounts, and post almost

  • a hundred thousand messages about ISIS per day.

  • ISIS is adept at modern marketing techniques. They produce expensive and highly stylized

  • videos targeted towards specific audiences in different languages. In a video by the

  • Al-Hayat, a white Canadian jihadist in his 20s encourages

  • other westerners to join up. In other videos, directed towards more local recruits, ISIS

  • propaganda stresses their religious duty above all else. Recently, ISIS released a video

  • with sign language, meant to attract deaf and mute people to their ranks.

  • The ads are all meant to appeal to young people, and they are distributed through relatively

  • newplatforms of communication. Ads with kittens and internet jokes - these humanize

  • jihadists and show the viewer an idyllic life in Syria - fighting for an oppressed community.

  • In short, ISIS videos make jihad look alluring and meaningful.

  • This portrayal, coupled with their deft use of social media and propaganda, could be why

  • so many foreign fighters have joined the ranks of ISIS.

  • If you want to learn more about ISIS, make sure you check out our full playlist of videos

  • right here, including this one about the symbolism of their flag. There’s a link to that video

  • in the description below, please check it out now. Thanks for watching TestTube, let

  • us know if there are any questions you want us to look into!

ISIS is arguably the most powerful terrorist group in the world right now. Recently, the

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Why Is ISIS So Good At Recruiting?

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    羅紹桀 posted on 2015/07/14
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