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  • In a harsh economic landscape,

  • start-ups are struggling.

  • But prepared to take a punt on a new partnership,

  • one man with the bottle to start a business

  • from scratch.

  • Ready to do battle for his backing,

  • 16 ambitious entrepreneurs.

  • I'm a great of my generation.

  • I'm an innovator and leader in business.

  • I take inspiration from Napoleon.

  • I am here to conquer.

  • I'm half machine.

  • I can process things at a speed that is out of this world.

  • Some people might come to this process with a game plan.

  • I just feel my effortless superiority

  • will take me all the way.

  • At stake, a £250,000 investment.

  • I'm an old head on young shoulders.

  • I believe that I'm the new breed of businessman

  • that this process requires.

  • I have run successful businesses.

  • I can generate profit.

  • I'm business perfection personified.

  • I have energy like a Duracell bunny,

  • the sex appeal of Jessica Rabbit and a brain like Einstein.

  • Hard-nosed and hungry.

  • Only one can succeed.

  • I'm prepared to fight to the death to become Lord Sugar's

  • business partner.

  • I will do anything to win - cheating, manipulating,

  • I will do it.

  • Putting his cash on the line, Lord Sugar.

  • This process is not about a job, it's about me

  • ploughing £250,000 into a business.

  • This is an unbelievable opportunity.

  • East End boy and entrepreneur...

  • ..Lord Sugar started with nothing...

  • ..and built an empire worth millions.

  • I believe actions speak louder than words.

  • For me to choose you,

  • you've got to be brilliant.

  • Now on the hunt for a winning idea,

  • he's in the market for a brand-new business partner.

  • Trust me. There are people in this room

  • that are hungry for this deal.

  • You'd better get your act together!

  • But to secure his support,

  • a punishing selection process.

  • Get the gear! Get the gear!

  • We're going to run like hell to sell those ukuleles.

  • Ooh!

  • - 16 candidates. - Come on! - Very good. Very good indeed.

  • 12 tough weeks.

  • Engage brain.

  • For God bloody sake... You're talking nonsense.

  • COW MOOS

  • You shut up and you shut up and you talk.

  • You've lost us money.

  • You've lost us money and once again proved that you're an amateur.

  • One life-changing opportunity.

  • I mean, the basic fundamentals - counting, locations -

  • these are elementary things.

  • You're all a bloody waste of space.

  • It's down to business with The Apprentice.

  • You're fired. You're fired. I don't want to see

  • your face any more.

  • You're fired.

  • Midnight.

  • The boardroom.

  • PHONE RINGS

  • Yes, Lord Sugar.

  • You can go through to the boardroom now.

  • Good evening, ladies and gentlemen, and welcome

  • to my boardroom.

  • One of you is going to get the £250,000 investment

  • in a 50/50 business with me.

  • Now, in this climate, people like you that have the seed

  • of a business idea

  • find it very difficult engaging with banks and financial services.

  • Those people, quite rightly so,

  • will not lend you any money to start up a new business

  • because they are looking for collateral,

  • they're looking for assets.

  • This is an unbelievable opportunity.

  • I'll tell you where the collateral and the assets

  • are for me -

  • they're here with you.

  • You are the collateral and you are the asset.

  • As you can see, I've got a pile of CVs here.

  • It's full of the usual BS.

  • "I'll give 110%."

  • "I'm the greatest entrepreneur since sliced bread."

  • "Failure is not an option."

  • "I think outside the box, inside the bleeding box."

  • All those usual cliches.

  • I'm sick and tired of all that bloody rubbish.

  • I believe actions speak louder than words.

  • It's going be actions that I'm going to judge you on.

  • The aim of this process is to get your business plans

  • in front of me.

  • The tasks are there to test you

  • and take you through every facet

  • in business.

  • But in the meantime, we'll have a little chat

  • about some of your business ideas.

  • Neil, what's your deal?

  • My business is a unique online estate agency business.

  • - Estate agency? - That's right.

  • Miles, I've got a comment in here from you.

  • You say estate agents are tossers.

  • LAUGHTER

  • I'd like to point out I'm not an estate agent!

  • That's the business plan.

  • I've come here with one objective and that's to win.

  • That's what I'm going to do.

  • - Jaz? - Lord Sugar.

  • My business idea is for an online learning platform

  • to eradicate low levels of literacy.

  • OK. Leah?

  • - Hello. - I understand we have a doctor in the house. Is that right? - Yeah.

  • It could come in handy, cos I've got a bloke over there

  • thinks he's Napoleon.

  • - You know what happened to Napoleon, don't you? - Yes, I do.

  • You can consider me as the Duke of Wellington in this process.

  • Jason, you've never had a full-time job. Is that right?

  • You've been a student the whole of your life.

  • I've been studying the whole of my life.

  • Study Greek mythology, is that right?

  • Greek modern history, in fact.

  • Quite appropriate, Jason, as a hero of the Greeks.

  • He was the one that went off to get the Golden Fleece?

  • - Indeed he did. - Well, the Golden Fleece here is the £250,000.

  • - I hope to live up to my mythological namesake. - OK.

  • Let's move on. Let me tell you about the first task.

  • I've got you two shipping containers

  • in the port of Tilbury in Essex.

  • They are full of imported products.

  • You lot are going to be working through the night.

  • You have to start selling to the various trades

  • that open up in this great metropolis of London

  • and other trades that start to open up as the day goes by.

  • By four o'clock, all bets are off.

  • It's finished.

  • The team that sells the most amount of goods

  • will win and the team that loses,

  • one of you will be fired.

  • Here's a curveball I'm going to send you right now.

  • - Ladies, who's going to be the project manager on this task? - I am.

  • Very brave. Very brave indeed.

  • I'm just really enthusiastic. I'm good at motivating people.

  • You're on. Gentlemen?

  • I'll do it.

  • - Really? - If someone else wants to volunteer and they've got

  • the fire and the drive...

  • - Do it. - OK.

  • All right, Jason.

  • Karren, of course, needs no introduction to you.

  • And neither does Nick.

  • They will be reporting to me everything that goes on.

  • They do not miss a trick.

  • Right. Everything clear?

  • ALL: Yes, Lord Sugar.

  • I'll see you back in this boardroom at five o'clock.

  • Off you go.

  • One night and one day to shift

  • a container-load of stock.

  • First for both teams, get to know their managers.

  • Jason.

  • ALL TALK AT ONCE

  • My intelligence is like a machete in the jungle.

  • It's just going to take one swipe

  • and I'll be through.

  • The reason why I didn't take project manager?

  • I thought you had some real balls to do that.

  • - What do you do? - I do a bit of this and a bit of that.

  • I had my hand up before I'd realised I'd volunteered.

  • I love being in charge and telling people what to do.