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  • How much does it cost to build an eCommerce website?

  • That’s the question which everybody wants to know.

  • As eCommerce developers, we get this question asked 50 times a week.

  • We can’t really tell you from company to company, but we can give you a general overview

  • of some building blocks so that you can make an educated decision on, "How much does it really cost?"

  • Number one - design.

  • Design could vary anywhere between 5 – 20% of your budget.

  • It really depends upon if youre just taking a template, customizing a template, or just starting from scratch.

  • Number two - programming.

  • Programming could vary anywhere between 20 – 30% of your budget.

  • Programming involves taking your approved designs, converting into HTML CSS,

  • implementing the shopping cart, as well as setting up your static and product pages.

  • Customizations and programming - they overlap each other,

  • and between the two of them it could take anywhere between 40% of your eCommerce budget.

  • Customizations, in simple words, are changes to the core code,

  • which we need to make so that your business objectives could be achieved.

  • Integrations could take up anywhere between 10 to 20% of the project.

  • It really depends upon the complexity of your business.

  • In some cases, integration is as simple as just a shipping, payment gateway,

  • and maybe a third party tool where you just send all your information to the drop shipper.

  • But in medium to big sized businesses, it might mean a detailed integration with your ERP system -

  • with your vendors and their platforms -

  • so on and so forth.

  • Server set-up, hosting and go live -

  • it could take anywhere between 2 – 5% of the cost.

  • Even though you might be using a hosted shopping cart like Shopify or Bigcommerce where the hosting is built in,

  • there is still significant time spent in setting up the files and making sure that your site runs smoothly.

  • It might be that this price is amortized over the different allocations, but this is something that cannot be ignored.

  • Marketing -

  • this is a very important one which is often overlooked.

  • It could range anywhere between 10 – 15%.

  • Marketing includes the creation of silos,

  • the integration of organic optimization techniques,

  • conversion tracking and performance monitoring,

  • the ability to pull a clean data feed,

  • site maps,

  • webmasters,

  • 301 redirects,

  • 404 pages,

  • and the time it takes to make sure your website launches with a lift.

  • Project Management -

  • Project management could vary anywhere between 5 – 15% of the total cost.

  • This is something which varies from company to company.

  • Whether you do it yourself or you assign it to someone,

  • there has to be constant interaction between the agency and your team.

  • Because at the end of the day, a successful project requires a successful project management approach.

  • Lastly, training -

  • Small percentage - maybe 5% or less - but this is where you spend time in learning the CMS.

  • The product uploads, managing all your static and product pages...

  • You don’t want to just rely on the agency to take care of all the changes, unless you have a maintenance contract with them.

  • But you should still have total control over the CMS.

  • You should understand every aspect of it,

  • so that you are independent of any vendor.

  • So to summarize "How much does it really cost to build an eCommerce site?" -

  • This varies from vendor to vendor.

  • It really depends upon the complexity of the project.

  • At the end of the day these are the elements which will determine your cost.

How much does it cost to build an eCommerce website?

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How Much Does an eCommerce Website Cost? (Breakdown)

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    VoiceTube posted on 2015/06/10
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