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Hi everybody! My name is Matt and I’m the Social Media Manager here at Volusion. Welcome
to Two Minute Tuesdays, where we give you two minutes of ecommerce advice to bolster
your online success. Throughout the course of the Two Minute Tuesdays
we’ve recorded, we’ve talked about a lot of things that you should be doing for your
ecommerce site, but we’ve yet to truly focus on activities that you shouldn’t do. With
that in mind, today I present you five major don’t of building your very own online store.
First off, don’t start anything without a plan. Whenever you’re building your ecommerce
site, you need to make sure that you have milestones in place, that your objectives
are established and that you’ve hammered down metrics to see measure how you’re doing.
In other words, go in with a solid business plan – it’ll keep you on track for the
long haul. Next, don’t forget about design and branding
every step of the way. You need to know what your site is going to look like, or at least
have a general idea, and you should know what your brand will represent. This vision will
help with decisions later on, such as button colors, what your product photos should look
like and what the tone of your copy will be, so make sure you’re considering these factors
from the start. Thirdly, don’t skimp on the details. While
you might think some decisions are irrelevant at first, these details can cost you down
the road. Say, for example, that you’re looking at merchant providers and one option
charges just .01% higher of a rate. While this doesn’t some like much, when you’re
making millions on your ecommerce site, that can cost you a lot of money in the future.
Fourthly, don’t expect sales overnight. Yes, launching your website is a very exciting
process, and you’re going to feel good about yourself once you finish. However, when you
don’t see sales coming in immediately, you can set yourself up for disappointment. You
have to remember that there are millions of websites out there, many of which are selling
the same products as you, so you need to know that it’s important to invest time and money
into marketing. These investments will help make sure that traffic is coming and sales
are going through. Don’t expect sales overnight and you’ll be in good shape.
Last, but not least, don’t try to do everything at once. There are a lot of decisions to make
and a lot of actions to take when opening your online store, so set small milestones
like “Today, I’m going to put together five product pages,” or “Today, I’m
going to launch my home page.” Make sure that you celebrate those victories and you
keep yourself on a manageable timetable to keep your sanity and your online business
moving. Hopefully these five don’ts will keep you
on the right track to getting your ecommerce site up and running successfully.
If you have any questions we’re always happy to help. Just leave me a question in the comments
box below and I’ll be happy to get back with you. From me to you, happy selling!
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The 5 Major Don'ts of Building an Ecommerce Site | Two Minute Tuesdays

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VoiceTube published on June 9, 2015
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