ad
US /æd/
UK /æd/
- Noun (Countable/Uncountable)
- Public notice or advertisement
C2TOEICMoreback into
US /bæk ˈɪntu/
UK /bæk ˈɪntuː/
- Phrasal Verb
- To drive a vehicle backwards into a space or area.
- To accidentally collide with something while moving backwards.
A1Morebankruptcy
US /ˈbæŋkrʌptsi/
UK /ˈbæŋkrʌptsi/
- Uncountable Noun
- State of having no money and unable to pay debts
- The legal process by which a person or organization is declared unable to pay their debts.
B2TOEICMorebow to
US /bo tu/
UK /bəu tu:/
- Phrasal Verb
- To bend the head or body as a sign of respect or greeting.
- To give in or submit to something, often unwillingly.
B2Morebrand
US /brænd/
UK /brænd/
- Noun
- A mark burned on an animal to show who owns it
- Product made or designed by a named company
- Transitive Verb
- To burn a mark on an animal to show who owns it
- To describe someone as a liar, coward, etc.
A2TOEICMoreby night
US /baɪ naɪt/
UK /bai nait/
- Phrase
- During the night; not during the day.
A2Morecampaign
US /kæmˈpen/
UK /kæm'peɪn/
- Intransitive Verb
- To work in an organized, active way towards a goal
- Noun (Countable/Uncountable)
- Series of actions meant to achieve a goal
- A planned set of military activities intended to achieve a particular objective.
A2TOEICMoreceo
US
UK
- Abbreviation
- CEO for Chief Operating Officer
C2Morecheat on
US /tʃit ɑn/
UK /tʃi:t ɔn/
- Phrasal Verb
- To be sexually unfaithful to one's partner.
- Intransitive Verb
- To act dishonestly or unfairly, especially in order to gain an advantage in a test or game.
B2Moreclose up
US /kloz ʌp/
UK /kləuz ʌp/
- Countable Noun
- A photograph or film shot taken of a subject at close range.
- Adverb
- To move nearer to someone or something.
A1Morecolor in
US /ˈkʌlər ɪn/
UK /ˈkʌlə ɪn/
- other
- To fill a drawing or space with color, often in artwork.
A2Morecore
US /kɔr, kor/
UK /kɔ:(r)/
- Transitive Verb
- To take out the central section of a fruit
- Noun (Countable/Uncountable)
- Important central part of something
- The hard central part of certain fruits, containing the seeds.
A2Morecorporate
US /ˈkɔrpərɪt, ˈkɔrprɪt/
UK /ˈkɔ:pərət/
- Adjective
- Concerning (usually large) companies
- Relating to a large company or group.
- Noun
- The overall strategy and direction of a company.
- The visual and communicative aspects of a company that create its public image.
A2Morecount on
US /kaʊnt ɑn/
UK /kaunt ɔn/
- Phrasal Verb
- To depend on someone
- To be confident of and expect something
A2Morecultural phenomenon
US
UK
- Noun
- A thing that takes place when something or someone gains popularity, especially when this is among many people.
C1Moreculture
US /ˈkʌltʃɚ/
UK /'kʌltʃə(r)/
- Noun (Countable/Uncountable)
- Beliefs and customs of a particular group
- The customs, beliefs, art, and all the other things that a group of people share and consider important.
- Transitive Verb
- To grow cells, tissues, bacteria, etc. in a controlled environment.
A2Moredepending on
US
UK
- Phrasal Verb
- To rely on for support (financial or emotional)
- Influenced or determined by.
- Preposition
- Subject to; contingent on
- Relying on someone or something for support or assistance.
A2Moreedge
US /ɛdʒ/
UK /edʒ/
- Noun (Countable/Uncountable)
- An advantage you have over others
- Cutting side of a sharp object
- Transitive Verb
- To cut something to make the blade sharp
- To go around the boundary of something
A2TOEICMoreembrace
US /ɛmˈbres/
UK /ɪm'breɪs/
- Noun (Countable/Uncountable)
- Act of holding someone closely
- An act of accepting or supporting something willingly and enthusiastically.
- Transitive Verb
- To hold closely; cuddle, kiss or hug
- To accept something enthusiastically.
B1TOEICMoreespresso
US
UK
- Noun (Countable/Uncountable)
- Strong black coffee made using steam pressure
C1Moreethos
US /ˈi:θɑ:s/
UK /ˈi:θɒs/
- Noun (plural)
- Guiding principles of a group
- Noun (Countable/Uncountable)
- The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.
- The moral element in dramatic literature by which the character is determined.
B2Moreeventually
US /ɪˈvɛntʃuəli/
UK /ɪˈventʃuəli/
- Adverb
- After a long time; after many attempts; in the end
- At some later time; in the future
A2Morefeel like
US
UK
- Intransitive Verb
- To have a desire or inclination for something.
- To have a particular quality or sensation; resemble.
A1Moregeneric
US /dʒəˈnɛrɪk/
UK /dʒə'nerɪk/
- Adjective
- Concerning a product without a brand name
- Concerning an entire class, category, or group
B2Morehave to
US /hæv tu/
UK /ˈhæv tə/
- Auxiliary Verb
- Must do
A1Morehut
US /hʌt/
UK /hʌt/
- Countable Noun
- Small and simple building
B1Moreiconic
US /aɪˈkɑnɪk/
UK /aɪˈkɒnɪk/
- Adjective
- Being widely recognized as a symbol of something
B1Moreidentity
US /aɪˈdɛntɪti/
UK /aɪ'dentətɪ/
- Noun (Countable/Uncountable)
- Collection of qualities that makes a person
- Who someone is; the name of a person
B1Morein order to
US /ɪn ˈɔrdɚ tu/
UK /in ˈɔ:də tu:/
- Preposition
- For the purpose of; with the aim of.
- Phrase
- In a specific sequence or arrangement.
- With the aim of; for the purpose of.
C1Morein the first place
US
UK
- Phrase
- To begin with; as the first point or consideration.
- From the beginning; initially.
A1Moreinstant
US /ˈɪnstənt/
UK /ˈɪnstənt/
- Adjective
- (Food) requiring very little preparation
- Occurring immediately
- Noun
- A very short period of time
A2TOEICMorelean
US /lin/
UK /li:n/
- Verb (Transitive/Intransitive)
- To balance against or on something for support
- To have a tendency to do something; favor
- Adjective
- Having a low fat content
- Efficient; well-designed with no waste
A2Morelego
US /'leɡoʊ/
UK /ˈlegəʊ/
- Proper Noun
- Child's plastic construction set
C1Morelicense
US /ˈlaɪsəns/
UK /ˈlaɪsns/
- Transitive Verb
- To give official permission to do something
- Uncountable Noun
- Freedom to do what you want or act as you want
B1TOEICMorelifestyle
US /ˈlaɪfˌstaɪl/
UK /ˈlaɪfstaɪl/
- Noun
- The type of life that you have; the way you live
B1TOEICMorelive wire
US /lɪv ˈwaɪɚ/
UK /lɪv ˈwaɪə/
- other
- A very energetic and lively person.
B2Morelook at
US /lʊk æt/
UK /luk æt/
- Phrasal Verb
- To use your eyes to focus on something
- To focus your eyes on something carefully
A1Moremajor
US /ˈmedʒɚ/
UK /'meɪdʒə(r)/
- Countable Noun
- High-ranking officer in the army
- Main subject you study at university
- Adjective
- Main league; esp. referring to American baseball
- Important, serious, or large in scope, size
A2TOEICMoremarketing
US /ˈmɑ:rkɪtɪŋ/
UK /ˈmɑ:kɪtɪŋ/
- Transitive Verb
- To publicize products to get you to buy; advertise
- Uncountable Noun
- The act of selling services or goods
B1Moremassive
US /ˈmæsɪv/
UK /ˈmæsɪv/
- Adjective
- Very big; large; too big
- Large or imposing in scale or scope.
B1Moremid
US /mɪd/
UK /mɪd/
- Adjective
- At (or near) the middle point
B2Moremonster
US /ˈmɑnstɚ/
UK /'mɒnstə(r)/
- Countable Noun
- Large frightening imaginary creature
- Very evil person
- Adjective
- Very large
B1Moremotorcycle
US /ˈmotɚˌsaɪkəl/
UK /ˈməʊtəsaɪkl/
- Countable Noun
- Motorbike; vehicle with two wheels and an engine
B2Moremove along
US /muv əˈlɔŋ/
UK /mu:v əˈlɔŋ/
- Phrasal Verb
- To make progress; advance.
- To tell someone to leave or keep moving.
B1Moreof course
US /ʌv kɔː(r)s/
UK /ɔv kɔː(r)s/
- Adverb
- Sure ; Certainly
- Phrase
- For sure; certainly
A2Moreold school
US /old skul/
UK /əuld sku:l/
- Adjective
- Traditional or old-fashioned in style, behavior, or attitude.
- Referring to an earlier, more traditional style of music, especially hip-hop or rap.
- Noun
- A traditional method or approach.
B1Moreon the brink of
US /ɑːn ðiː brɪŋk ɑːv/
UK
- Phrase
- Very near to experiencing something, usually something unpleasant.
- About to happen; imminent.
A1Moreoutdate
US /aʊt'deɪt/
UK /aʊt'deɪt/
- Transitive Verb
- To be older than
B2Moreplastic
US /ˈplæstɪk/
UK /'plæstɪk/
- Uncountable Noun
- Stiff but usually flexible man-made material
- Adjective
- Being easily formed or shaped
A2Moreplay in
US
UK
- Phrasal Verb
- To participate or compete in a game or competition.
- To have a role in a theatrical production.
A1Moreprodigal son
US /ˈprɑdɪgəl sʌn/
UK /ˈprɒdɪgəl sʌn/
- other
- A person who leaves home, wastes resources, but returns repentant.
B2Morequality
US /ˈkwɑlɪti/
UK /'kwɒlətɪ/
- Noun (Countable/Uncountable)
- Feature associated with someone or something
- High level of worth or excellence
- Adjective
- Of a high standard
A2TOEICMorerelease
US /rɪ'li:s/
UK /rɪ'li:s/
- Transitive Verb
- To free someone from a responsibility or burden
- To allow a film, music etc. to be sold/distributed
- Noun
- Act of freeing someone from a duty or burden
- Introduction of a new product, film, book, etc.
A2TOEICMorerelic
US /ˈrɛlɪk/
UK /ˈrelɪk/
- Noun
- Valuable, ancient thing or work of art
B2Morerun across
US /rʌn əˈkrɔs/
UK /rʌn əˈkrɔs/
- Phrasal Verb
- To meet someone or find something by chance
A1Morespice
US /spaɪs/
UK /spaɪs/
- Noun (Countable/Uncountable)
- Plant used for making food sweet or hot-tasting
- Transitive Verb
- To add chili, etc. to food to improve its taste
B1Morestall out
US
UK
- Phrasal Verb
- (of an engine) to stop suddenly because of a lack of power.
- To come to a standstill; to stop making progress.
taco
US /ˈtɑ:koʊ/
UK /ˈtækəʊ/
- Countable Noun
- Tortilla rolled cupped around a filling
B2Moreturn on
US /tɚn ɑn/
UK /tə:n ɔn/
- Phrasal Verb
- To cause someone to be interested or excited
- Transitive Verb
- To activate or switch on a device or appliance.
- To suddenly attack or criticize someone.
A1Moreultimate
US /ˈʌltəmɪt/
UK /ˈʌltɪmət/
- Adjective
- Basic; original; most significant
- Being the greatest example of something
- Noun
- A non-contact team sport played with a flying disc.
- The best achievable or imaginable of its kind.
A2Moreunique
US /juˈnik/
UK /jʊ'ni:k/
- Adjective
- Unlike other things; being the only one like it
- Remarkably special or unusual.
A2TOEICMore
Vocabulary
- play in: To participate or compete in a game or competition.
- in order to: For the purpose of; with the aim of.
- of course: Sure ; Certainly
- feel like: To have a desire or inclination for something.
- in the first place: To begin with; as the first point or consideration.
- bow to: To bend the head or body as a sign of respect or greeting.
- old school: Traditional or old-fashioned in style, behavior, or attitude.
- move along: To make progress; advance.
- cheat on: To be sexually unfaithful to one's partner.
- turn on
- depending on: To rely on for support (financial or emotional)
- back into: To drive a vehicle backwards into a space or area.
- color in: To fill a drawing or space with color, often in artwork.
- run across: To meet someone or find something by chance
- close up: A photograph or film shot taken of a subject at close range.
- prodigal son: A person who leaves home, wastes resources, but returns repentant.
- stall out: (of an engine) to stop suddenly because of a lack of power.
- live wire: A very energetic and lively person.
- have to: Must do
- by night: During the night; not during the day.
- cultural phenomenon: A thing that takes place when something or someone gains popularity, especially when this is among many people.
- count on: To depend on someone
- look at: To use your eyes to focus on something
- on the brink of: Very near to experiencing something, usually something unpleasant.
- eventually: After a long time; after many attempts; in the end
- massive: Very big; large; too big
- ultimate: Basic; original; most significant
- iconic: Being widely recognized as a symbol of something
- embrace: Act of holding someone closely
- immediately: Without any delay; straight away
- completely: In every way or as much as possible
- campaign: To work in an organized, active way towards a goal
- unique: Unlike other things; being the only one like it
- instant: (Food) requiring very little preparation
- brand: A mark burned on an animal to show who owns it
- quality: Feature associated with someone or something
- lean: To balance against or on something for support
- corporate: Concerning (usually large) companies
- generic: Concerning a product without a brand name
- edge: An advantage you have over others
- release: To free someone from a responsibility or burden
- core: To take out the central section of a fruit
- identity: Collection of qualities that makes a person
- introduce: To open an essay to set the scene
- guess: To give an answer without knowing if it is correct
- major: High-ranking officer in the army
- plastic: Stiff but usually flexible man-made material
- company: Good feeling from being with someone else
- culture: Beliefs and customs of a particular group
- hit: To have a negative impact on a person/place/thing
- relic: Valuable, ancient thing or work of art
- simple: Not hard to understand or do; not complex
- build: Your physical shape; physique
- public: Owned by the government
- modern: Of the present time; up to date; contemporary
- bring: To take or go with someone to a place
- fail: To be unsuccessful in passing a class or exam
- turn: To become (a particular age)
- perfect: So good it cannot be improved
- license: To give official permission to do something
- hard: Difficult to do; difficult to understand
- spice: Plant used for making food sweet or hot-tasting
- bankruptcy: State of having no money and unable to pay debts
- ethos: Guiding principles of a group
- marketing: To publicize products to get you to buy; advertise
- espresso: Strong black coffee made using steam pressure
- hut: Small and simple building
- monster: Large frightening imaginary creature
- lifestyle: The type of life that you have; the way you live
- mid: At (or near) the middle point
- taco: Tortilla rolled cupped around a filling
- ad: Public notice or advertisement
- outdate: To be older than
- lego: Child's plastic construction set
- motorcycle: Motorbike; vehicle with two wheels and an engine
- ceo: CEO for Chief Operating Officer
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01:03
She took a brave step forward, leaving behind her comfort zone to chase her dreams.
Vocabulary
- brave
adj. Having courage
- comfort zone
phr. A familiar situation where one feels safe
Explanation
a brave step is a noun phrase, where brave is an adjective modifying the noun step, meaning "a courageous step".
forward is an adverb modifying step, meaning "ahead".
The whole phrase serves as the object, answering the "what" of took (verb) — she took a brave step forward.
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brave
US/brev/
UK/breɪv/
adj.Brave
v.t.To bravely face
A2 Elementary
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80
10 Brands That Lost Their Soul But Got It Back
0
林宜悉 posted on 2026/07/07Ever wonder how iconic brands like Pizza Hut, Volkswagen, and Apple bounced back from major crises? This video dives into the fascinating stories of companies that lost their way but made an epic comeback, showing you how they regained their 'soul' and why it matters. You'll pick up some great vocabulary for discussing business turnarounds and brand identity!
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