ethos
US /ˈi:θɑ:s/
・UK /ˈi:θɒs/
B2
other
- Guiding principles of a group
noun
- The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.
- The moral element in dramatic literature by which the character is determined.
- An appeal to ethics; a means of convincing someone of the character or credibility of the persuader.