Vocabulary

• thanks to: Because of; as a result of.
• by and large: Generally; on the whole; mostly.
• for life: For the duration of one's life; permanently.
• at the helm: In a position of control or leadership.
• of course: Sure ; Certainly
• in places: In some locations but not others
• blue collar: Relating to manual work or workers, especially in industry.
• demand on: A strong need or requirement that places a burden or strain.
• look at: To use your eyes to focus on something
• blow up: To suddenly become angry
• instead of: When one thing is replaced by another
• in ways: In a manner or by methods that.
• as long as: For the period that; provided that.
• sort: To organize things by putting them into groups
• content: Being happy or satisfied
• positive: Showing agreement or support for something
• community: Group of people who share a common idea or area
• express: To send something by fast mail
• category: Groups of things that are similar in some way
• beverage: A drink other than water
• brag: To speak too proudly about yourself
• demand: Desire customers have to buy product, service
• version: Different way that someone interprets something
• obstacle: Object that blocks a path or course
• desire: To wish for, hope or want something
• brand: A mark burned on an animal to show who owns it
• leverage: An advantage which gives you influence or power
• consistency: Quality of behaving or meaning the same
• similar: Nearly the same; alike
• prompt: Message on a computer requiring attention
• diversity: Having a range of different races, ideas etc.
• appeal: Ability to attract interest, attention, or desire
• mature: Behaving like an adult
• venture: (Business) activity involving calculated risks
• create: To make, cause, or bring into existence
• seal: To close tightly to protect it from leaking
• lead: Wire for electricity, computer, etc.; cable
• savvy: Wise; Not easily fooled; Street smart
• illustrate: To supply pictures to go along with words
• peer: A noble, but not royal, person, e.g. lord or duke
• absolute: Complete; total; pure; not limited in any way
• fault: A failure or negative aspect of
• social: Involving activity with people, e.g. in free time
• luxury: Something expensive bought for pleasure
• target: A goal or amount you are trying to achieve
• resemble: To be similar to in looks or manner
• utility: Public services such as gas, water, or electricity
• credit: System to buy something and pay for it later
• company: Good feeling from being with someone else
• lot: What happens to a person in life from chance; fate
• ignite: To catch fire
• scarcity: Very small or limited amount of something
• hydrate: To give or add water to something or someone
• folklore: Traditional beliefs and stories of a people
• steal: A bargain; something bought very cheaply
• mythology: Myths of a particular culture or group of people
• mayhem: Scene or situation that involves much violence
• collar: Band put around the neck of an animal
• portfolio: A list of the financial assets held by someone
• grow: To get bigger and more mature; make plants do this
• edition: Form in which a book, magazine etc. is released
• product: Item that can be bought
• gravitational: Concerning the force of gravity
• case: Container used to carry things, e.g. clothes
• affinity: A feeling of attraction or relationship
• utilitarian: Intended to be useful; plain; practical
• stay: To keep trying without giving up
• belong: To be a welcomed as a new member of a group
• marketing: To publicize products to get you to buy; advertise
• people: Persons sharing culture, country, background, etc.
• helm: Position of control, as when steering a ship
• identification: (Card or paper) that proves who a person is
• conception: Moment when a woman's pregnancy begins
• warp: Twist or bend in something normally straight
• contagion: Communication of an emotional state among people
• derivative: Not from original ideas; from somewhere else
• unquote: To remove the quotation marks from
• stint: Short period of time
• ad: Public notice or advertisement
• footwear: Shoes, socks, etc.
• flask: Narrow-necked drink container
• thermos: Vacuum flask that keeps drinks hot or cold
• megaphone: Conical device held to mouth to make voice louder
• yeti: Large hairy creature said to live in the Himalayas