Vocabulary

  • got to: To arrive at some place
  • moment of truth: A critical point, especially in a difficult situation, when one's fate or success is determined.
  • talking about: To discuss a particular topic.
  • out there: In or to a place that is far away
  • look at: To use your eyes to focus on something
  • the moment of truth: The crucial time when the real outcome is decided.
  • think of: To look on as (being something specific); consider
  • figure out: To understand the behavior of someone
  • of course: Sure ; Certainly
  • going on: To continue doing something
  • have to: Must do
  • with it: Intelligent, alert, and up-to-date.
  • to taste: Add an ingredient according to your preference.
  • on camera: While being filmed or recorded.
  • at a time: Separately; one by one
  • gone viral: To become very popular by circulating quickly through the Internet.
  • one of those things: An unfortunate but unavoidable event.
  • in general: Typically; usually; on the whole.
  • hold it in: To restrain or suppress an emotion or feeling.
  • in control: Having the power to direct or regulate something; able to manage or direct a situation or person.
  • in particular: Specifically; especially.
  • coming out with: To go out with someone on a date
  • think through: To consider carefully so all points are covered
  • come back: To reply to someone, often forcefully
  • by the moment: Measured or observed at every passing moment.
  • have at: To attack someone or something.
  • around the world: In or to many countries.
  • come together: To assemble or unite; to start working together.
  • in under: Located inside and beneath something.
  • in the world: Used to emphasize a question expressing surprise, confusion, or disbelief.
  • at the moment: At this time; now
  • on the other hand : Considering a different aspect of the matter; alternatively.
  • at least: As a minimum
  • no matter: Regardless of; it does not matter.
  • in the past: During a former period of time; previously.
  • think about: To consider something carefully.
  • all the things: Everything; all items or aspects
  • go on: To continue doing something
  • sort: To organize things by putting them into groups
  • perception: Way in which one sees or understands something
  • figure: To appear in a game, play or event
  • engage: To start to fight with an enemy
  • improve: To make, or become, something better
  • experience: Thing a person has done or that happened to them
  • accurate: With no mistake or error; Correct
  • exclusive: Being available only to people with a lot of money
  • stress: To emphasize one or more parts of a word, sentence
  • pressure: Anxiety caused by difficult problems
  • viral: Of or caused by a virus
  • blame: To say someone is responsible for something bad
  • brand: A mark burned on an animal to show who owns it
  • bit: Device put in a horse's mouth to control it
  • industry: Hard work; being busy working
  • notion: Sudden idea or desire to do something
  • inflation: Act of filling something with air or gas
  • premium: Having a higher than normal quality
  • contemplate: To consider whether you will do something
  • communicate: To give and exchange information
  • aroma: Noticeable pleasing smell
  • authenticity: Quality of being genuine, not a fake or copy
  • standard: Official unit of measuring something
  • risk: To do something potentially dangerous or foolish
  • competitive: Being strongly driven to win or be better than
  • economy: Using money, resources in a careful, effective way
  • serve: To act in a particular position or office
  • energy: Physical or mental strength
  • social: Involving activity with people, e.g. in free time
  • source: Piece of information; a person giving information
  • affordable: Cheap enough that it can be paid for
  • feedback: A response or opinion, about a service, etc.
  • company: Good feeling from being with someone else
  • moment: Very short or brief period of time
  • broad: General; not detailed
  • lot: What happens to a person in life from chance; fate
  • spend: To use money to pay for something
  • control: A device designed to operate a machine
  • skepticism: Doubting that something is true/probable/useful
  • crispy: Dry and breaking with a sharp sound
  • continue: To do something without stopping, or after pausing
  • execute: To kill someone, usually as an official punishment
  • consumer: Person who buys goods or services
  • brutally: In a very violent or mean way
  • great: Very good; better than before
  • bun: Woman's hairstyle of hair drawn into a round shape
  • vegetarian: Being made from vegetables and not having any meat
  • cynicism: Belief that bad motivates things/people are bad
  • elevate: To make something higher
  • nugget: Small, solid lump (of gold, chicken, wisdom etc.)
  • arch: Curved part of a structure (e.g. on a bridge)
  • headquarter: Main office of a company or organisation
  • tempest: (Literary) a powerful storm
  • ceo: CEO for Chief Operating Officer
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  • not found vocabularyNo vocabulary matches your filters
    • accurate

      US /ˈækjərɪt/

      UK /ˈækjərət/

      • Adjective
      • With no mistake or error; Correct
      A2
      More
    • affordable

      US /əˈfɔrdəbəl, əˈfor-/

      UK /ə'fɔ:dəbl/

      • Adjective
      • Cheap enough that it can be paid for
      • Relatively inexpensive housing, especially for those with low or moderate incomes.
      A2
      More
    • all the things

      US

      UK

      • Pronoun
      • Everything; all items or aspects
      • Determiner
      • Every item or object being considered or discussed.
      A1
      More
    • arch

      US /ɑ:rtʃ/

      UK /ɑ:tʃ/

      • Noun
      • Curved part of a structure (e.g. on a bridge)
      • Adjective
      • Chief; the most important or typical (of a type)
      B1
      More
    • aroma

      US /əˈromə/

      UK /ə'rəʊmə/

      • Noun (Countable/Uncountable)
      • Noticeable pleasing smell
      B2
      More
    • around the world

      US /əˈraʊnd ði wɜrld/

      UK /əˈraund ðə wɜː(r)ld/

      • Phrase
      • In or to many countries.
      • In various places throughout the world.
      A2
      More
    • at a time

      US /æt e taɪm/

      UK /æt ə taim/

      • Phrase
      • Separately; one by one
      • Simultaneously; together
      A1
      More
    • at least

      US /æt list/

      UK /æt li:st/

      • Adverb
      • As a minimum
      • Not less than
      • Phrase
      • No less than; at the minimum
      • Used to indicate that something is positive in a bad situation.
      C2
      More
    • at the moment

      US

      UK

      • Adverb
      • At this time; now
      A1
      More
    • authenticity

      US /ˌɔθənˈtɪsətɪ/

      UK /ˌɔ:θenˈtɪsəti/

      • Uncountable Noun
      • Quality of being genuine, not a fake or copy
      B1
      More
    • blame

      US /blem/

      UK /bleɪm/

      • Transitive Verb
      • To say someone is responsible for something bad
      • Noun (Countable/Uncountable)
      • Act of saying someone did something bad
      A2TOEIC
      More
    • brand

      US /brænd/

      UK /brænd/

      • Noun
      • A mark burned on an animal to show who owns it
      • Product made or designed by a named company
      • Transitive Verb
      • To burn a mark on an animal to show who owns it
      • To describe someone as a liar, coward, etc.
      A2TOEIC
      More
    • broad

      US /brɔd/

      UK /brɔ:d/

      • Adjective
      • General; not detailed
      • Wide; from the shorter two sides to the other
      A2
      More
    • brutally

      US /ˈbrutl:ɪ/

      UK /'bru:təlɪ/

      • Adverb
      • In a very violent or mean way
      B1
      More
    • bun

      US /bʌn/

      UK /bʌn/

      • Noun
      • Woman's hairstyle of hair drawn into a round shape
      B2
      More
    • by the moment

      US /baɪ ðə ˈmoʊmənt/

      UK /baɪ ðə ˈməumənt/

      • other
      • Measured or observed at every passing moment.
      B2
      More
    • ceo

      US

      UK

      • Abbreviation
      • CEO for Chief Operating Officer
      C2
      More
    • come back

      US /kʌm bæk/

      UK /kʌm bæk/

      • Phrasal Verb
      • To reply to someone, often forcefully
      • To be remembered
      A1
      More
    • come together

      US /kʌm təˈɡɛðɚ/

      UK /kʌm təˈɡeðə/

      • Phrasal Verb
      • To assemble or unite; to start working together.
      • To form a close relationship or bond.
      A1
      More
    • coming out with

      US

      UK

      • Phrasal Verb
      • To go out with someone on a date
      A1
      More
    • communicate

      US /kəˈmjunɪˌket/

      UK /kə'mju:nɪkeɪt/

      • Verb (Transitive/Intransitive)
      • To give and exchange information
      • To convey or make known (information, feelings, etc.)
      A2
      More
    • competitive

      US /kəmˈpɛtɪtɪv/

      UK /kəmˈpetətɪv/

      • Adjective
      • Being strongly driven to win or be better than
      • As good as or better than others.
      B1
      More
    • consumer

      US /kənˈsumɚ/

      UK /kənˈsju:mə(r)/

      • Countable Noun
      • Person who buys goods or services
      • An economic agent who uses goods and services.
      • Adjective
      • Relating to people who buy goods and services.
      A2
      More
    • contemplate

      US /ˈkɑntəmˌplet/

      UK /'kɒntəmpleɪt/

      • Verb (Transitive/Intransitive)
      • To consider whether you will do something
      • To think deeply or carefully about something.
      B1
      More
    • crispy

      US /ˈkrɪspi/

      UK /'krɪspɪ/

      • Adjective
      • Dry and breaking with a sharp sound
      C1
      More
    • cynicism

      US /ˈsɪnɪˌsɪzəm/

      UK /'sɪnɪsɪzəm/

      • Uncountable Noun
      • Belief that bad motivates things/people are bad
      B2
      More
    • elevate

      US /ˈɛləˌvet/

      UK /ˈelɪveɪt/

      • Transitive Verb
      • To make something higher
      • To raise something in status, importance, feeling
      B2
      More
    • energy

      US /ˈɛnədʒi/

      UK /'enədʒɪ/

      • Noun (Countable/Uncountable)
      • Physical or mental strength
      • Enthusiasm and determination.
      A2
      More
    • engage

      US /ɪn'gedʒ/

      UK /ɪn'ɡeɪdʒ/

      • Transitive Verb
      • To start to fight with an enemy
      • To hire someone for a task or job
      A2TOEIC
      More
    • exclusive

      US /ɪkˈsklusɪv/

      UK /ɪk'sklu:sɪv/

      • Adjective
      • Being available only to people with a lot of money
      • Available to only a particular person, group
      B1TOEIC
      More
    • execute

      US /ˈɛksɪˌkjut/

      UK /ˈeksɪkju:t/

      • Transitive Verb
      • To kill someone, usually as an official punishment
      • To perform a plan or action
      B1TOEIC
      More
    • feedback

      US /ˈfidˌbæk/

      UK /ˈfi:dbæk/

      • Noun (Countable/Uncountable)
      • A response or opinion, about a service, etc.
      • Information about reactions to a product, a person's performance of a task, etc. which is used as a basis for improvement.
      • Verb (Transitive/Intransitive)
      • To give information or opinions about something to someone, especially in order to improve it.
      B1TOEIC
      More
    • figure out

      US /ˈfɪɡjɚ aʊt/

      UK /ˈfiɡə aut/

      • Phrasal Verb
      • To understand the behavior of someone
      • To think through logically to find a solution
      • Verb (Transitive/Intransitive)
      • To understand or find an answer to something.
      • To find a solution to a problem or understand something.
      A1
      More
    • go on

      US /ɡo ɑn/

      UK /ɡəu ɔn/

      • Phrasal Verb
      • To continue doing something
      • To happen (usually negative)
      • Interjection
      • Used to encourage someone
      A1
      More
    • going on

      US /ˈɡoɪŋ ɑn/

      UK /ˈgəʊɪŋ ɔn/

      • Phrasal Verb
      • To continue doing something
      • To happen (usually negative)
      A1
      More
    • gone viral

      US

      UK

      • Adjective
      • To become very popular by circulating quickly through the Internet.
      A1
      More
    • got to

      US /ɡɑt tu/

      UK /gɔt tu:/

      • Verb (Transitive/Intransitive)
      • To arrive at some place
      • To have the opportunity or permission to do something
      • Phrasal Verb
      • To appeal to the emotions of; move
      • To finally begin to start something after a delay
      A1
      More
    • have at

      US

      UK

      • Phrasal Verb
      • To attack someone or something.
      • To begin doing something with enthusiasm.
      A1
      More
    • have to

      US /hæv tu/

      UK /ˈhæv tə/

      • Auxiliary Verb
      • Must do
      A1
      More
    • headquarter

      US /'hed'kwɔ:tə/

      UK /'hed'kwɔ:tə/

      • Noun
      • Main office of a company or organisation
      • Transitive Verb
      • To establish a headquarters in a particular place.
      B1TOEIC
      More
    • hold it in

      US

      UK

      • Phrasal Verb
      • To restrain or suppress an emotion or feeling.
      • To restrain or delay a bodily function, such as urination or defecation.
      A1
      More
    • in control

      US /ɪn kənˈtrol/

      UK /in kənˈtrəul/

      • Adjective
      • Having the power to direct or regulate something; able to manage or direct a situation or person.
      • Possessing self-restraint and the ability to manage one's own behavior and emotions.
      • Phrase
      • Having command or authority; managing effectively.
      C1
      More
    • in general

      US /ɪn ˈdʒɛnərəl/

      UK /in ˈdʒenərəl/

      • Phrase
      • Typically; usually; on the whole.
      • Not specific or detailed; broadly.
      • Adjective
      • Not detailed or specific; overall.
      C2
      More
    • in particular

      US /ɪn pɚˈtɪkjəlɚ/

      UK /in pəˈtikjulə/

      • Phrase
      • Specifically; especially.
      • Detailed or precise.
      A1
      More
    • in the past

      US

      UK

      • Phrase
      • During a former period of time; previously.
      A1
      More
    • in the world

      US /ɪn ði wɜrld/

      UK /in ðə wɜː(r)ld/

      • Phrase
      • Used to emphasize a question expressing surprise, confusion, or disbelief.
      • Used to indicate the extent or degree of something, often in a superlative sense.
      A1
      More
    • in under

      US

      UK

      • Preposition
      • Located inside and beneath something.
      • Covered or concealed by something.
      A1
      More
    • inflation

      US /ɪnˈfleʃən/

      UK /ɪn'fleɪʃn/

      • Noun (Countable/Uncountable)
      • Act of filling something with air or gas
      • Continual rise in the prices of products
      B1TOEIC
      More
    • look at

      US /lʊk æt/

      UK /luk æt/

      • Phrasal Verb
      • To use your eyes to focus on something
      • To focus your eyes on something carefully
      A1
      More
    • moment of truth

      US

      UK

      • Noun
      • A critical point, especially in a difficult situation, when one's fate or success is determined.
      More
    • no matter

      US

      UK

      • Conjunction
      • Regardless of; it does not matter.
      • Adverb
      • Regardless of; it is not important
      A1
      More
    • notion

      US /ˈnoʃən/

      UK /ˈnəuʃən/

      • Noun
      • Sudden idea or desire to do something
      B1TOEIC
      More
    • nugget

      US /ˈnʌɡɪt/

      UK /ˈnʌgɪt/

      • Noun (Countable/Uncountable)
      • Small, solid lump (of gold, chicken, wisdom etc.)
      C1
      More
    • of course

      US /ʌv kɔː(r)s/

      UK /ɔv kɔː(r)s/

      • Adverb
      • Sure ; Certainly
      • Phrase
      • For sure; certainly
      A2
      More
    • on camera

      US /ɑn ˈkæmərə/

      UK /ɔn ˈkæmərə/

      • Adverb
      • While being filmed or recorded.
      • Adjective
      • Having qualities that make one appear good or effective when filmed.
      A1
      More
    • on the other hand

      US

      UK

      • Phrase
      • Considering a different aspect of the matter; alternatively.
      A1
      More
    • one of those things

      US /wʌn əv ðoʊz θɪŋz/

      UK /wʌn əv ðəuz θɪŋz/

      • other
      • An unfortunate but unavoidable event.
      B2
      More
    • out there

      US /aʊt ðɛr/

      UK /aut ðɛə/

      • Adverb
      • In or to a place that is far away
      • Existing in the universe
      • Adjective
      • Unconventional; strange; avant-garde
      • Existing or available.
      A1
      More
    • perception

      US /pɚˈsɛpʃən/

      UK /pəˈsepʃn/

      • Noun (Countable/Uncountable)
      • Way in which one sees or understands something
      • The ability to see, hear, or become aware of something through the senses.
      B1
      More
    • premium

      US /ˈprimiəm/

      UK /ˈpri:miəm/

      • Adjective
      • Having a higher than normal quality
      • Relating to or denoting a higher quality or more expensive product.
      • Noun
      • Money paid as a fee for insurance
      • An additional sum of money paid above the usual price.
      B1TOEIC
      More
    • pressure

      US /ˈprɛʃɚ/

      UK /'preʃə(r)/

      • Noun (Countable/Uncountable)
      • Anxiety caused by difficult problems
      • Force, weight when pressing against a thing
      • Transitive Verb
      • To apply force to something
      • To persuade or force someone to do something
      A2TOEIC
      More
    • serve

      US /sɚv/

      UK /sɜ:v/

      • Verb (Transitive/Intransitive)
      • To act in a particular position or office
      • To hit the first ball to an opponent in tennis etc.
      A2TOEIC
      More
    • skepticism

      US /ˈskɛptɪˌsɪzəm/

      UK /'skeptɪsɪzəm/

      • Uncountable Noun
      • Doubting that something is true/probable/useful
      C2
      More
    • source

      US /sɔrs, sors/

      UK /sɔ:s/

      • Noun (Countable/Uncountable)
      • Piece of information; a person giving information
      • Place from which something necessary comes
      • Adjective
      • Produces or provides what is wanted or needed
      A2TOEIC
      More
    • spend

      US /spɛnd/

      UK /spend/

      • Transitive Verb
      • To use money to pay for something
      • To use time in order to do something
      A2TOEIC
      More
    • standard

      US /ˈstændəd/

      UK /'stændəd/

      • Noun
      • Official unit of measuring something
      • Principle of behaving in a moral way
      • Adjective
      • Being the accepted normal level of quality
      • (Of a language) being the most accepted in a place
      A2TOEIC
      More
    • stress

      US / strɛs/

      UK /stres/

      • Transitive Verb
      • To emphasize one or more parts of a word, sentence
      • To put pressure on something or someone
      • Noun (Countable/Uncountable)
      • Emphasis on part of a word or sentence
      • Pressure on something or someone
      A2TOEIC
      More
    • talking about

      US

      UK

      • Phrasal Verb
      • To discuss a particular topic.
      • To be constantly mentioning or bringing up a subject.
      A1
      More
    • tempest

      US /ˈtɛmpɪst/

      UK /ˈtempɪst/

      • Noun
      • (Literary) a powerful storm
      C1
      More
    • the moment of truth

      US /ðə ˈmoʊmənt əv truθ/

      UK /ðə ˈməumənt əv tru:θ/

      • other
      • The crucial time when the real outcome is decided.
      B2
      More
    • think about

      US /θɪŋk əˈbaʊt/

      UK /θiŋk əˈbaut/

      • Phrasal Verb
      • To consider something carefully.
      • To remember or call to mind.
      A1
      More
    • think of

      US /θɪŋk ʌv/

      UK /θiŋk ɔv/

      • Phrasal Verb
      • To look on as (being something specific); consider
      • To consider or remember something.
      • Verb (Transitive/Intransitive)
      • To imagine or call something to mind
      A1
      More
    • think through

      US /θɪŋk θru/

      UK /θiŋk θru:/

      • Phrasal Verb
      • To consider carefully so all points are covered
      A1
      More
    • to taste

      US /tu teɪst/

      UK /tu teɪst/

      • other
      • Add an ingredient according to your preference.
      A2
      More
    • vegetarian

      US /ˌvɛdʒɪˈtɛriən/

      UK /ˌvedʒə'teərɪən/

      • Adjective
      • Being made from vegetables and not having any meat
      • Noun (Countable/Uncountable)
      • Person who does not eat meat from animals or fish
      B2TOEIC
      More
    • viral

      US /ˈvaɪrəl/

      UK /ˈvaɪrəl/

      • Adjective
      • Of or caused by a virus
      • Becoming very popular by circulating quickly from person to person, especially through the Internet.
      B2
      More
    • with it

      US /wɪð ɪt/

      UK /wið it/

      • Adjective
      • Intelligent, alert, and up-to-date.
      • Understanding and knowledgeable about current trends or information.
      A1
      More
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    01:03

    She took a brave step forward, leaving behind her comfort zone to chase her dreams.

    Vocabulary
    • brave

      adj. Having courage

    • comfort zone

      phr. A familiar situation where one feels safe

    Explanation
    a brave step is a noun phrase, where brave is an adjective modifying the noun step, meaning "a courageous step". forward is an adverb modifying step, meaning "ahead". The whole phrase serves as the object, answering the "what" of took (verb) — she took a brave step forward.

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    brave

    US/brev/
    UK/breɪv/
    adj.Brave
    v.t.To bravely face
    A2 Elementary

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    A2US
    #mcdonald#arch#chicken#bite#burger#product

    McDonald’s CEO Went Viral. Now He Has to Win Back Customers. | WSJ

    0
    Susan posted on 2026/04/10
    Ever wondered how McDonald's CEO tackles winning back customers after going viral? This video dives into the strategies behind the Big Arch, focusing on their value menu and the restaurant experience. You'll pick up practical vocabulary for discussing business, authenticity, and appealing to value shoppers!

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