Name: Business English Vocabulary VV 46: Marketing Mix 4 P's (2) - English for Marketing
Uploaded: 2026-01-18T17:26:01.000Z
Duration: 8 min 20 s
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Basic passive voice

You're watching video vocab by businessenglishpod.com Today we're going to look at the marketing mix, which is made up of the four Ps of product, price, place and promotion.

We'll look at the idea of placement, which is all about a product's market coverage and how it gets to market through logistics and a company's distribution channels.

Modal verbs - B1

The final P is promotion or advertising, which may involve public relations and marketing campaigns, including in store promotions.

Place Placement Place and placement are about where customers can buy a company's products.

Placement also means how the company moves its products to places where customers can buy them.

Only 25% of our business comes from retail placements, While the other 75 comes through online sales.

Distribution Channels Distribution Channels Distribution channels are the paths that products follow from a company to its customers.

These channels might include distributors, wholesalers, retailers, and the Internet.

As we focus on fresh organic produce, we have separate distribution channels for Central and Southern Europe.

Logistics Logistics Logistics is all about how resources and goods are bought, moved and stored.

This involves coordinating both materials the company needs to produce a product and the movement of the product to customers.

Recent improvements in logistics have allowed Forest, Inc. To save 30% on transportation costs.

Market Coverage Market Coverage A company's market coverage is the amount of sellers in a particular market that sell the company's products.

We can also talk about market coverage for promotional activities.

Our canned soup is currently sold in only a few stores, but

we hope to achieve 75% market coverage within three years.

Promotion Promotion Promotion includes all the ways in which companies tell customers about their products.

Chocolate and greeting card companies increase their promotional activities in the month before Valentine's Day.

Advertising Advertising One form of promotion advertising is often done through television, radio, print, and the Internet.

Public Relations Public Relations Managing public opinion and the reputation of a company and its products is called public relations.

Unlike advertising, public relations relies on methods that do not require payment, such as press releases and press conferences.

A large part of Kia's public relations strategy involves sponsoring major sporting events.

A large scale planned marketing effort to promote a company or its products is called a campaign.

A promotional campaign might include paid advertising, public relations, and special events.

An effective advertising campaign might include ads in several media such as television, radio, and online.

In Store Promotion in store promotion activities that promote a product or company at a retail location are called in store promotions.

This may include special offers, demonstrations, displays, and free samples.

Rather than just giving discounts on key products for our in store promotions, how about giving out some samples as well?

Now it's your turn to practice some of the words we've looked at in this lesson.

In a moment, you'll hear a series of sentences with a word replaced with a beep.

Repeat each sentence, including the missing word.

For example, if you I think we should try a penetration strategy for our new line of toys.

I think we should try a penetration pricing strategy for our new line of toys.

We'll provide the correct answer after each question.

We're looking for a public expert who can write press releases and talk to the media.

We're looking for a public relations expert who can write press releases and talk to the media.

Instead of using catalogs, large retailers now use the Internet as a direct distribution.

Instead of using catalogs, large retailers now use the Internet as a direct distribution channel.

This new deal with Amazon is going to greatly expand our overall market.

This new deal with Amazon is going to greatly expand our overall market coverage.

That's all for this episode of Video Vocab.

Be sure to check out our website at www.videovocab.tv for more videos on business English vocabulary.