Vocabulary

• in terms of
• cut back: To use less of something
• to date: Up to the present time; until now.
• go out: To leave a building (e.g. a house)
• instead of: When one thing is replaced by another
• paying off: To give money to get person to do something; bribe
• on the other hand : Considering a different aspect of the matter; alternatively.
• on impact: Immediately upon collision or forceful contact.
• in the past: During a former period of time; previously.
• in the future: At a later time; in times to come.
• got to: To arrive at some place
• hinge on: To depend entirely on something.
• look to: Be looking to. be planning to (do something)
• win over: To convince others to support you or your ideas
• grow up: To develop from a child into an adult
• in the spotlight: Receiving a lot of public attention; at the center of attention.
• look at: To use your eyes to focus on something
• for the world: Used to emphasize something would never happen.
• team up with: To join with someone in order to work on something together.
• make a bet: To wager money on an uncertain outcome.
• off of: From a position on something; down from.
• at the end of the day: Ultimately; when everything else is considered.
• after all: In spite of what was expected; used to introduce a statement that supports a previous statement or explains why it was made
• boost: To increase something; to make something better
• period: Set amount of time during which events take place
• matter: To be of great importance; to count
• determine: To control exactly how something will be or act
• impact: A striking effect or result to hit with force
• campaign: To work in an organized, active way towards a goal
• revenue: Money that is made by or paid to a business
• conversation: Talking with other people; discussion or chat
• community: Group of people who share a common idea or area
• category: Groups of things that are similar in some way
• demand: Desire customers have to buy product, service
• viral: Of or caused by a virus
• brand: A mark burned on an animal to show who owns it
• bet: To gamble money to win more money, e.g. on horses
• portion: Serving of food that is intended for one person
• celebrity: A (famous) entertainer known by many people
• inflation: Act of filling something with air or gas
• attention: Taking notice of someone or something
• premium: Having a higher than normal quality
• compare: To consider how similar and different things are
• retail: Business of selling products to the public
• controversy: Strong public disagreement about something
• create: To make, cause, or bring into existence
• engagement: Something you must do at a set time; appointment
• generation: Act or process of producing or causing something
• boast: To speak of something with too much pride
• break: To create a new record e.g. running the 100m dash
• record: Highest or most extreme level achieved
• mind: To be bothered or upset by something
• social: Involving activity with people, e.g. in free time
• apparel: Clothing
• soar: (Of prices, etc.) to increase a lot in a short time
• profit: Benefit from doing something
• company: Good feeling from being with someone else
• quarter: 25 cents
• moment: Very short or brief period of time
• dormant: Temporarily not active/growing
• single: One run in cricket or a hit baseball
• secular: Not connected or controlled by religious beliefs
• consumer: Person who buys goods or services
• head: To hit a ball with your head in a game
• exceed: To be greater in number, degree than something
• drive: A person's ambition and motivation to do something
• change: To exchange one set of clothes for another
• quick: Using very little time; moving far in little time
• marketing: To publicize products to get you to buy; advertise
• partnership: Shared business relationship with someone
• alpha: First letter in the Greek alphabet
• turnaround: Unloading/loading/servicing plane for return trip
• ad: Public notice or advertisement
• online: Connected to the internet
• denim: Thick strong cotton cloth often used in jeans
• footwear: Shoes, socks, etc.
• eagle: Very large, strong bird that hunts small animals
• gen: (UK old-fashioned, informal) Information about a particular subject
• ceo: CEO for Chief Operating Officer