Vocabulary

• look at: To use your eyes to focus on something
• think about: To consider something carefully.
• speak to: To address or communicate with someone.
• think of: To look on as (being something specific); consider
• stand out
• at night: During the night; in the nighttime.
• consists of: Is made up or composed of.
• have to: Must do
• bring to: To make someone to wake up from being unconscious
• in love with: Feeling romantic love for someone.
• in on: To be involved in a secret or plan.
• break through: To move quickly through (wall, etc.) using force
• based on: To use something as the foundation or starting point for something else.
• word of mouth: Information spread by people telling each other.
• of value: Having worth, importance, or usefulness.
• no matter: Regardless of; it does not matter.
• at the end of the day: Ultimately; when everything else is considered.
• give it up: To stop trying to do something
• of ours: Belonging to us; associated with us.
• around the world: In or to many countries.
• content: Being happy or satisfied
• obsession: Irrational motive for performing certain actions
• deserve: To be worthy of, e.g. getting praise or attention
• average: Total of numbers divided by the number of items
• recipe: Conditions likely to create a particular result
• measure: Plan to achieve a desired result
• advocate: A lawyer who protects a clients interests
• brand: A mark burned on an animal to show who owns it
• bit: Device put in a horse's mouth to control it
• industry: Hard work; being busy working
• innovation: Process of creating new ideas or inventions
• formula: A mathematical or scientific rule
• rebel: Person who fights against established government
• ambassador: Official representing a country in another country
• resonate: (Of ideas) to have a big impact for a long time
• create: To make, cause, or bring into existence
• capture: To attract and hold e.g. interest, attention
• hone: To improve or perfect (abilities or skills)
• invest: To use resources to build for the future
• competitive: Being strongly driven to win or be better than
• digital: Using electronic signals or computers
• demographic: Group of people with similar characteristics
• secret: Kept hidden from others; Known only to a few people
• culture: Beliefs and customs of a particular group
• lot: What happens to a person in life from chance; fate
• profitable: Being useful; benefiting someone or something
• place: To put someone in a particular type of situation
• important: Having power or authority
• offer: Price you say you are willing to pay for something
• kind: In a caring and helpful manner
• magnetic: Having the properties of a magnet; able to attract
• spend: To use money to pay for something
• crispy: Dry and breaking with a sharp sound
• continue: To do something without stopping, or after pausing
• execute: To kill someone, usually as an official punishment
• forefront: Part in the front or nearest; most prominent
• stand: To be a candidate in an election
• bring: To take or go with someone to a place
• succeed: To have achieved what you were trying to achieve
• great: Very good; better than before
• focus: To see clearly by adjusting your eyes or a camera
• behold: To look at
• cultural: Of a particular society's customs and beliefs
• tenure: Land or buildings one owns
• internally: On or from the inside
• datum: Item of factual information
• exciting: To cause a reaction; make active
• ranch: Large farm, made mostly of land for raising cattle
• blueprint: Plans of how buildings will be built
• standpoint: Mental position from which things are viewed
• unlimited: Being free from limits, restrictions or rules
• franchisee: Person or company who buys a franchise
• bell: Metal object shaped like a cup that rings when hit
• gas: Elements in our air, like oxygen or nitrogen
• taco: Tortilla rolled cupped around a filling
• online: Connected to the internet
• jalapeno: Hot green or red pepper
• gen: (UK old-fashioned, informal) Information about a particular subject
• heather: Purple flower that grows on moors