Vocabulary

• also known as: Also called; alternatively named.
• dust off: To remove dust from something by wiping or brushing.
• in addition to: Besides; as well as
• for example: As an illustration or instance.
• over to: Used to hand over to someone else to speak
• lead through: Guide someone step-by-step in a process or task.
• in half: Divided into two equal parts.
• out there: In or to a place that is far away
• ultimately: Done or considered as the final and most important
• specific: Precise; particular; just about that thing
• relevant: Having an effect on an issue; related or current
• content: Being happy or satisfied
• engage: To start to fight with an enemy
• strategy: Careful plan or method for achieving a goal
• period: Set amount of time during which events take place
• journey: Act of traveling from one place to another; trip
• improve: To make, or become, something better
• determine: To control exactly how something will be or act
• audience: Group of people attending a play, movie etc.
• achieve: To succeed in doing good, usually by working hard
• split: No longer married or in a relationship
• identify: To indicate who or what someone or something is
• track: To use marks to follow a wild animal
• research: To study in order to discover new ideas and facts
• separate: Being different from or unrelated to another
• awareness: Having knowledge of something
• exist: To be present, alive or real
• leverage: An advantage which gives you influence or power
• valuable: Being useful or important
• perform: To carry out an action well or successfully
• purchase: To buy something; to get by paying money for it
• apply: To spread a substance or liquid over a surface
• create: To make, cause, or bring into existence
• landscape: Area or scene of activity, especially in politics
• lead: Wire for electricity, computer, etc.; cable
• provide: To make available; to supply for use
• mind: To be bothered or upset by something
• platform: Flat, raised structure that people stand on
• nurture: Care and support given to people as they develop
• activity: An action or task, e.g. sports, washing clothes
• support: To give assistance or advice to someone
• lawn: Fine cotton cloth, either plain or printed
• drive: A person's ambition and motivation to do something
• step: Movement done as part of a particular dance
• difference: A thing or issue that people do not agree about
• business: A company formed for making profit
• funnel: to send something directly and intentionally.
• credibility: Quality of being believable or deserving of trust
• marketing: To publicize products to get you to buy; advertise
• conversion: Switch from one thing (e.g. religion) to another
• universally: Applying to all people, times, places
• automation: Use of machines to do tasks once done by people
• sprinkler: Device used to shower water on plants, bodies
• gen: (UK old-fashioned, informal) Information about a particular subject