Name: US vs UK Pop-Tarts | Food Wars | Insider Food
Uploaded: 2025-05-23T06:38:02.000Z
Duration: 20 min 21 s
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From calorie counts to portion sizes, we wanted to find out all the differences between Pop-Tarts in the U.S. and the U.K.

In the U.K., Pop-Tarts come in one main size, an 8-pack.

You might also be able to find a 36-pack online, but these seem more geared towards retailers rather than consumers, so for the purposes of Food Wars, we're not counting them.

In the U.S., our Pop-Tarts come in seven size varieties.

Down here we have the 2-pack, 8-pack, 12-pack, 16-pack, the value pack, 32-pack, the family pack.

I don't know if you can see it, it says family on there.

That means our biggest Pop-Tart variety is 33.3% bigger than what you can get in the U.K.

But are the Pop-Tarts the same size in both countries?

Pop-Tart was 8 centimeters wide and 11 centimeters long for a surface area of 88 centimeters squared.

And a Pop-Tart in the U.S. weighs 48 grams.

Pop-Tart was banked on 50 grams, which I think is actually slightly more than it's supposed to weigh.

Kellogg's woke up feeling a little generous today.

But what about the pastry to filling ratio?

Well, don't worry, we're gonna look at that too.

You can sort of like chisel off layers of pastry.

I mean, there's really not much jam in there.

That's a very thin layer of jam right there.

So unfortunately, we had to abandon the scrape test because that was not working.

Joe, if you pulled that off, you're a genius.

However, on the back of the box of the Pop-Tarts, it says that the fruit filling should be 34% of the Pop-Tart by weight.

If our maths are correct, this was a 50-gram Pop-Tart. 34% of that should be 17 grams of jam.

Here's all the Pop-Tarts you can get in the US, you can't get in the UK.

And here are all the Pop-Tarts from the UK that you can't find in the US.

Wanna get this out of the way real quick.

There are currently two limited edition Pop-Tarts out right now, the Red, White, and Blueberry, and the Frosted Strawberry Throwback.

Also, newer ones, there is an Apple Jack's Frosted Apple Cinnamon one, which is supposed to be delivered to my house tomorrow.

But one new one we do have is Frosted Banana Bread, which is, looks like a Pop-Tart.

Give it some extra frosting up top there.

You can only find three Pop-Tart varieties on sale in the UK, including Strawberry Sensation, Frosted Chocotastic, and Hot Fudge Sundae.

These two you can also find in the US, so they're not exclusives, but this one is, the Frosted Chocotastic.

While it has its own name, it does seem a little bit similar to the US Chocolate Fudge one, so we'll take it out and have a look.

So this is a UK Frosted Chocotastic Pop-Tart.

It's got the chocolate icing, the pastry itself is chocolate flavored, and then it's got these little flecks of white stuff on it.

Ambitiously in my mind, I was hoping it might be like flaky sea salt, but it's a Pop-Tart.

I think it's more likely to just be some icing.

You also have a chocolatey filling on that as well.

So it's kind of like three levels of chocolate going on here.

All right, starting with the Frosted Chocolate Fudge.

Now let's compare this to what Harry got.

I know I was gonna say the obvious, but this is like really chocolatey and fudgy.

Seeing as we only have three Pop-Tarts, I figured I'd try the other ones too, just to see how they stack up against the exclusive Chocotastic.

So this is our version of Hot Fudge Sundae.

Pastry-wise, looks kind of similar to the chocolate one with the chocolate pastry, but then it has something more resembling the strawberry icing.

I feel like this is probably a slightly lazy attempt to just kind of rehash things they already have into a new product.

The filling looks pretty similar to the filling found on the Frosted Chocotastic.

Slightly lighter in color, so maybe they've gone for more of a fudge vibe rather than just straight chocolate.

I think with a combination of the standard icing and the slightly different filling, this has more of a well-rounded, balanced sweet flavor to it.

And of course, the classic strawberry Pop-Tart.

Obviously, visually, this stands out because they have not gone for the chocolate pastry.

It's that very kind of almost alarmingly pale pastry color.

Pretty much the same icing, I think, that they've used on the ChocFudge Sundae.

I wouldn't be able to guess what fruit this was but it wouldn't be outside, I mean.

Here in the US so far, one thing I've noticed, they're really skimping on the filling.

I know it's dusty, but brown sugar cinnamon beat up.

I honestly can't tell if the flavor is the frosting or the jam.

Cherry, I feel like this is a flagship one.

AIM's not so great over there in the factory.

Already, though, both on this side and this side, you can almost see the filling coming out of it, right?

I'm starting to think a lot of the sweet fruit flavor is coming from the frosting and not the inside.

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US vs UK Pop-Tarts | Food Wars | Insider Food

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