The Self-Inflicted Downfall of Luxury Brands

Ever wondered why luxury brands sometimes seem to price themselves out of reach, or even out of business? This video dives into the fascinating world of "Veblen Goods" and how shifts like "Quiet Luxury" and the "Gen Z Shift" are shaking up the market for brands like Chanel and Hermes. You'll pick up tons of specialized vocabulary and gain a deeper understanding of this exclusive industry!