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  • An organization's business model can be described with nine basic building blocks

  • Your customer segments your value proposition for each segment

  • The channels to reach customers....

  • Customer relationships you establish

  • The revenue streams you generate. The key resources and key activities you require to create value

  • The key partners..

  • and the cost structure of the business model.

  • But it's not sufficient to just enumerate the nine building blocks

  • What you really want to do is to map-them-out on a pre-structured canvas

  • This what we call the business model canvas

  • A tool that helps you map discuss, design

  • and invent new business models.

  • Lets briefly, go thru' the nine building blocks

  • Starting with the customer segments

  • These are all the people or organizations for which you're creating value

  • This includes simple users and paying customers For each segment you have a specific value proposition

  • These are the bundles of products and services

  • that create value for your customers

  • The channels describe thru' which touch-points you're interacting-with customers

  • and delivering value.

  • The customer relationships outline the type of relationship you're establishing with your customers.

  • The revenue streams make clear how and thru' which pricing mechanisims

  • your business model is capturing value.

  • then you need to describe the infrastructure to create, deliver

  • and capture value

  • The key resources show which assets are indispensable in your business model

  • the key activities show which things you really need to be able to perform well

  • The key partners show who can help you leverage your business model

  • Since you won't own all key resources yourself nor will you perform all key activities

  • and once you understand your business model's infrastructure

  • you'll also have an idea of its cost structure.

  • So with the business model canvas

  • you can map-out your entire business model in one image

  • this works for start-up entrepreneurs

  • just-as-well-as for the most senior executives.

An organization's business model can be described with nine basic building blocks

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B1 business model model canvas customer map revenue

Business Model Canvas Explained

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    VoiceTube posted on 2013/04/11
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