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  • Remember what it was like to use the internet back in 1998?

  • Back then, connection speeds were mostly dial up, and all you could really do was search,

  • check email, or hang out in chat rooms.

  • or ... stare into space while waiting for the dial up connection so you could then do

  • those things.

  • We spend SO much more time online these days.

  • "We watch videos, talk with friends, share ideas and photos, read blogs, write blogs,

  • or even read news. "

  • There's way more to do, and it's changing all the time.

  • In the last 15 years, technology has changed dramatically - and it's changed us, too.

  • Can you remember the last time you went to a video store to pick up a movie, or the last

  • time you mailed a letter?

  • Technology has changed the way our world works. It's also changed advertising.

  • Take your mind back to 1998 when you could only search and check email.

  • This is the era of the first online ads.

  • There were banner ads on news sites and text ads on the results pages of search engines.

  • Over time though, with faster speeds, the technology grew to support more images, video,

  • and interactivity. As the technology evolved, so did the advertising.

  • Now, it's all changing again. As more and more people use smartphones and tablets to

  • access the web, we're seeing ads designed specifically for those devices.

  • Looking back to how far ads have evolved since 1998, it's pretty clear that advertising is

  • influenced by technology and by user behavior.

  • And that's a pretty neat thing, especially since online ads help keep the internet free.

  • And that's what this channel is all about. How the internet has changed advertising,

  • and how to understand the constantly evolving world of online ads.

Remember what it was like to use the internet back in 1998?

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