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  • Whether it's biting your nails, procrastinating or sleeping at 2am, we all have those pesky habits we just can't seem to kick, right?

  • We've all been there, but have you ever wondered why these bad habits keep winning the battle against your best efforts and intentions?

  • Well, here are a few psychology backed reasons.

  • The Subconscious Saboteur.

  • Ever caught yourself doing your bad habit without even realising it?

  • Humans are creatures of habit and our brains love routines.

  • That's why bad habits thrive in the repetitive, automatic actions like absentmindedly reaching for a cigarette or mindlessly scrolling through social media.

  • It's not just about what you consciously decide to do, it's about the autopilot mode your brain enters, guided by deeply ingrained patterns.

  • Understanding the subconscious influence behind your bad habits can help you gain more control and finally break free of them.

  • The Habit Loop Hijack.

  • According to psychology, habits form in a three step process: cue, routine, reward.

  • The cue triggers the routine, leading to the reward, creating a loop that's etched into your brain's circuitry.

  • Bad habits are hard to break when you don't know what triggers them or find alternative ways to give yourself the same kind of satisfaction.

  • Let's say, for example, you have a problem with overspending. Your cue could be stress, boredom or even the temptation of a sale.

  • The routine kicks in and suddenly you're swiping that credit card and bringing home a handful of shopping bags.

  • It gives you temporary satisfaction, sure, but also the guilt of overspending.

  • To counter this, you can consider replacing the bad habit with a better one.

  • For example, going for a walk, talking to a friend or indulging in a hobby next time you feel stressed.

  • The Dopamine Dilemma.

  • Another reason why your bad habits keep winning is because they often provide a quick dopamine fix, creating a neurochemical craving that keeps you coming back for more.

  • Think of the instant relaxation from a cigarette, the distraction of mindless snacking or the mindless fun of falling down a social media rabbit hole.

  • The payoff for doing these things is quick and easy, which is exactly what makes them so hard to resist.

  • Not only that, bad habits also tend to disguise themselves as harmless indulgences, like an extra slice of cake or just one more episode.

  • It seems like no big deal, but do it enough times and it'll quickly turn into a bad habit before you know it.

  • The Illusion of Willpower.

  • Willpower is like a muscle, it can get tired too.

  • When you rely solely on willpower to break bad habits, it's like sending a soldier into battle without reinforcements.

  • Your mind can only handle so much before it reaches a breaking point and eventually relapses.

  • Stress will chip away at our discipline and resilience, but understanding this limitation will help you to work better with your brain's natural processes rather than against it.

  • So what can you do?

  • Now that we've uncovered the secrets behind why your bad habits keep winning, let's talk about how we can flip the script on them, shall we?

  • There are two main problems with breaking bad habits.

  • First, it's not as enjoyable as giving in to them.

  • When we try to resist, there's no pleasure, no dopamine and therefore no incentive to keep doing so.

  • Rather than trying to remove them entirely, try to swap them out for something healthier instead or create a reward system for yourself to introduce the positive behaviour.

  • The second problem is a lack of awareness.

  • A habit is often an unconscious action, so making it conscious changes it into a choice.

  • Instead of quitting cold turkey, start with an intentional action.

  • Acknowledge your actions without judgement.

  • It sounds counterintuitive, but this helps you detach from the emotions that keep you tied to those habits, like guilt, shame, restlessness and discontentment.

  • This heightened awareness will lead you to make more intentional choices and break the automatic cycle of bad habits.

  • Knowing the psychology behind why your bad habits keep winning hopefully empowers you to make more conscious, positive choices and change, and build the foundation for lasting behavioural change.

  • Ready to take control of your life again?

  • What habits are you trying to break?

  • Share your thoughts and insights in the comments below.

  • And if you found this video helpful, click here to watch 9 Little Habits to Have a Better Day and 4 Habits Killing Your Energy.

  • Don't forget to like, share and subscribe before you go.

  • Thanks for watching.

Whether it's biting your nails, procrastinating or sleeping at 2am, we all have those pesky habits we just can't seem to kick, right?

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