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  • [2023 Person of the Year -- Taylor Swift]

  • She's been this sort of light in the world this year.

  • She's brought so many people together.

  • Thank you for writing music that expresses feelings nobody else can express.

  • It's more of like a community too.

  • It's not even just her.

  • It just made me feel like I wasn't alone and I wasn't crazy for feeling the way that I was feeling.

  • We grew up together.

  • We all went through the same things together.

  • It's a massive stadium and it feels like you're with her, one on one.

  • [How Taylor Swift made my year]

  • Friendship Bracelets are a huge part of the Eras Tour.

  • These bracelets are so important.

  • Exchanging special handmade Friendship Bracelets.

  • It all goes back to Taylor's song, You're on Your Own, Kid.

  • [The entrepreneurs]

  • So my friends and I got tickets to the Eras Tour.

  • We had about 200 bracelets made.

  • We just couldn't stop.

  • We really just had a good time doing it.

  • You realize 200 bracelets were way too many for us to all bring in trade.

  • Kim actually came up with the idea to put them on Etsy and sell them.

  • I went to bed, woke up the next morning and we had over 300 bracelets on order.

  • I was just refreshing the Etsy page and I could see the sales going up. It was like 5, 6, 7.

  • And I was like, "Oh my gosh, I'm gonna have to make 200 bracelets tomorrow morning."

  • And then finally like, "Okay, we shut it down, we shut it down."

  • We only have to make like 50. We're like, "Ok, we can do that."

  • 50 back then was so many.

  • We weren't expecting to get much money.

  • A couple hundred dollars at the most.

  • This morning, I ran the numbers and we're at $19,000 in sales.

  • The Eras Tour is my Roman Empire.

  • I think about it all the time, every day.

  • I hear a song, "That's a great bracelet song. That's a good thing to put on a bracelet."

  • This business definitely keeps us in touch.

  • Two of us live in Massachusetts, the other two live in Connecticut.

  • Now we have to meet up and trade bracelets, drop off, talk almost every single day.

  • Keep making more songs, Taylor, so we can keep making more bracelets.

  • [$3,000,000 Etsy sales of Friendship Bracelets from April to August]

  • [The security guard]

  • I went to the Reputation Tour.

  • I was right next to a security guard.

  • So we struck up a conversation and he told me about the gig that he has.

  • A couple of years later, I found some free time, so I picked up that job, ultimately to try and work at Taylor Swift concert.

  • During a sold out show, security guard and self-proclaimed Swifty Calvin Dinker was working on the floor.

  • I worked kind of right along the edge of her stage.

  • After night one, I made little pieces of paper that asked the audience if they could take photos of me with Taylor Swift in the background and text it to me.

  • When she came right behind me, there were a ton of fans and I had to look at the fans.

  • I saw all of their faces light up when she gets near them.

  • And it was just a sight even if I wasn't looking at her on that stage.

  • [1000% increase in demand for hourly workers within a half-mile of the Boston-area Eras Tour]

  • [3,300. Number of new jobs in California that coould be funded by the revenue generated by the tour's six-day stop in Los Angeles]

  • [The designer]

  • So I think the squeal is Mom.

  • They had me kneel up on the stage and I see Taylor Swift; she's coming toward me.

  • This has become a special moment every night at the Eras Tour.

  • Each night, Swift picks a young fan to give that hat to during the song 22.

  • Everything I do is handmade and it's like a beautiful process because it's more intimate.

  • My connection with the hat.

  • I was already working with Taylor's wardrobe team and they approached me to do the classic Fedora for the video for 22.

  • The connection that she has with her fan in that moment, it was so emotional for me to see.

  • It was so beautiful.

  • Taylor has been empowered so many women with her music and to me, I be a part of that always, I'm trying to empower women with my craftsman and be together is so beautiful to me.

  • [$5.7 billion boost to the U.S. economy generated by fans spending an estimated $93 million per Eras Tour]

  • [The lovers]

  • I always do from like the moment I wanted to propose, I wanted to do it at Taylor Swift concert.

  • I just never thought it would happen.

  • You know, I was like, "What are the logistics of that? How long am I willing to wait?"

  • It's a once in a lifetime type of thing.

  • I was like, okay, I've got to figure out how to go in with the ring.

  • I need to see where exactly in the lyrics, I have to kneel down to, you know, nail it.

  • All I could think of is what is the line I need to go down on one knee.

  • 2 to 3 weeks before the actual date of the tour.

  • Yeah, I never told you this.

  • I would play the song whenever I would go to work and whenever I would come back, just to make sure, okay, this is the part that I have to kneel down.

  • You got so many different angles of the proposal and I have some of them saved as like Swifty section 326.

  • I mean, I've never seen so much brightness and glitter around all in one spot.

  • I've never been a part of such a supportive community like that.

  • I just knew that when I proposed to Nick, I needed Taylor to be a part of it because she's been such momentous, impactful person for Nick his whole life.

  • And as much as I love her too, it just felt like this is something I want Nick to remember forever.

  • I want everything he loves to be a part of the experience for him.

  • She's been there on the hardest days of my life and she's been there for the best days of my life. [Fisrt artist to occupy all top 10 spots on the Billboard Hot 100 in a single week]

  • For her to be able to successfully relate to so many people in the way that she has.

  • It's amazing.

[2023 Person of the Year -- Taylor Swift]

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