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  • - [Brad] I'm hear in the channels report,

  • and I got here by selecting Channels

  • from under All Traffic within the acquisition reports.

  • It's here that we can see all of our Channel Groups,

  • like Organic Search and Affiliates.

  • And Channel Groupings are essentially rule-based groupings

  • of your traffic sources.

  • So there's a rule that Google applies automatically

  • that says this search engine belongs in organic search,

  • and it helps because you don't need to go out

  • and manually add every single search engine into a group.

  • Google simply applies the rule automatically

  • at a system level.

  • Affiliates is configured such that when you enter partners

  • as your UTM source, it automatically appears in this bucket.

  • Now Channel Groups are incredibly helpful,

  • because it lets you look at data across a large channel.

  • So you can understand how your campaigns

  • are influencing things from a high level.

  • But it's very likely that you'd like to customize

  • how Google Analytics group channels,

  • or even create Channel Groups of your own.

  • And to do that, we'll start by selecting admin

  • in the lower left hand corner.

  • We'll then switch to the account

  • that we're interested in working on.

  • And then from under the view panel,

  • I'll select Channel Settings and then Channel Grouping.

  • I'll select Default Channel Grouping,

  • and this allows us to see how the Default Channel Groups

  • are set up.

  • We can see they're all System Defined

  • and if I select edit next to Social,

  • you can see that the rule is

  • the System Defined Channel matches Social.

  • Now we'll point out,

  • Google is quick to let you know that any edits

  • that you make to the default Channel Grouping

  • will change how your traffic is classified.

  • If you'd like to change the Channel Groups

  • without changing any of the actual data,

  • you can create a new channel group

  • and you do that, simply by selecting Custom Channel Grouping

  • here on the left-hand side.

  • So for starters, you can add rules.

  • So within Social,

  • you can say the System Defined Channel matches this, And,

  • and then you can add in an additional rule

  • or you can change it to an Or.

  • If you'd like to remove the rule,

  • simply select the minus icon.

  • You also have the ability to change the color

  • and then simply select Done,

  • if you want to save those changes.

  • Now let's say we want to create a new channel

  • and call this one, Influencer.

  • Let's say for example,

  • we do a lot of campaigns with influencers

  • and we always set the custom UTM source

  • to contain influencer.

  • Here we can simply select Source, Contains, Influencer,

  • set the color and choose Done.

  • And now whenever the source matches Influencer,

  • it'll automatically aggregate into that bucket,

  • which allows us to view it at the Channel Grouping level,

  • which is slightly different than viewing it

  • at the campaign level.

  • And furthermore, you can layer in more and more sources

  • to aggregate into these custom channels.

  • Channel Groupings really allow you to further unlock

  • and customize Google Analytics to fit your specific needs.

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