Name: Celebrity CEOs are amazing. Until they backfire. | Anna Butrico
Uploaded: 2022-10-01T18:05:13.000Z
Duration: 5 min 14 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

Adverbs of degree

We all have heard the stories of the larger-than-life CEO

whose own name and brand transcends the company

This is exciting because you see their names on headlines.

People are interested in leaning in, wanting

to know what this big personality is going to say next,

and what their organization is going to do next.

But there's a big question here of the role that

that CEO plays within our culture, in establishing how

that product, that service that they represent, will service

the nation will service other nations and the world

at large. I think about larger-than-life CEOs

like Steve Jobs, like Jack Dorsey, like Elon Musk,

they have a platform and I would argue then a responsibility

to stand upon it and look at how their products,

how their personalities, how their contributions are

affecting the world and the discourse about the future

of tech, the future of work and the future of how

but he could be very focused and specific

about what he wanted and the excellence that he demanded

of his people, and in doing so, he created something

that was unlike anything anybody had ever experienced.

He really thought that the beauty was in the simplicity.

The iPhone is just a simple little black rectangle

that has changed how we communicate, how we talk.

is to constantly be working on making things better.

ANNA BUTRICO: Though a complicated character,

of how the form of the things that we consume

influences how we live and work with them.

A CEO has great opportunity to elevate the brand

in the public eye and make people really trust

But they also have the opportunity to do the exact opposite.

The risk you run is when that personality,

that brand of the person is bigger than the brand

of what the organization of a whole aims to achieve.

Leadership is important, don't get me wrong

but when leadership steps on the company,

when leadership contradicts what the company wants

He had three degrees. He had long history at Overstock.com.

of the business that it had ever been historically.

where he would foreshadow new developments

within the company but he would also start

to talk about some conspiracy theories that he had

about himself about his role as Overstock.com CEO

and how that interacted with the government.

He believed that he was tied up into a political scandal

because people said who in the world is the CEO

And what does that say about the Overstock brand?

They created this new blood testing technology

is that Elizabeth Holmes was a bit deceptive

in the science, that Theranos technology didn't work.

with investors that they would use publicly to say, look

our technology works when behind the scenes, it didn't.

She very intentionally took her board of directors

and made sure that none of them were scientists.

None of them really knew much about the specific

blood testing technology that she aimed to create.

in how she was advocating for the technology,

she'd fire anybody who stood up to protest it.

When selecting a CEO, what should you think about?

Is it best to just think about what values

because values just like people constantly change.

Each value is a narrative about who the organization is.

Subtitles ListPlay Video

Celebrity CEOs are amazing. Until they backfire. | Anna Butrico

constantly

specific

crucial

critical