Name: Google Ads Tutorial - Account structure
Uploaded: 2022-10-22T17:50:21.000Z
Duration: 3 min 51 s
Description: Thousands of YouTube videos with English-Chinese subtitles! Now you can learn to understand native speakers, expand your vocabulary, and improve your pronunciation...

- [Brad] Before you begin creating your campaign,

A well-organized account will be essential

Now, Google Ads is organized into five tiers,

your account, campaigns, ad groups, keywords,

Now, an account has to have one campaign,

Your campaign is configured with a budget,

might organize campaigns in the same manner

such as one for jackets and one for shoes.

you'll have ad groups that add more granularity.

you might have men's, women's and children.

but you can also organize campaigns by objective.

One could be to show up alongside competitors,

and the goal is to have tightly themed ad groups.

that are really relevant to the consumer.

restaurant owners and customer service managers.

would be using different keywords than say,

and you really only want 10 to 15 keywords

and those keywords need to be tightly themed.

and keeping everything thematically grouped,

Subtitles ListPlay Video

Google Ads Tutorial - Account structure

ultimately

specific

relevant

essential