To put the experience of flying with us to the test

We invented the Happiness Blanket

And conducted the unique live experiment of 30,000 feet

Using portable neuro-sensor technology

We developed a wearable device

that measures the electrical fluctuations in the neurons of the brain

Identifying when the wearer's experiencing a feeling of well-being

This information relieved via Bluetooth to fiber optics woven into the blanket

Which visually indicate what the wearer is feeling

When a person is stressed or anxious, the blanket turns red

When calm and relaxed, it turns blue

We then conducted our experiment on actual flights between London and New York

And here is what we discovered

Initially, there are fluctuations as the passengers settle in

But there is a noticeable lift in a passenger's mood whilst enjoying food and drink

It can also see the variations in responses to different types of films and entertainment

From comedy to thrillers

But most importantly

We discovered the unwavering sense of well-being created by being able to sink into deep undisturbed sleep

So we know that all the enhancement we've made

From the seat to the cuisine, entertainment and lighting

have a positive effect on your mind and body

Which means you can really see the difference when people fly

with British Airways