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  • there's a mobile movement going on.

  • The rise of smartphones is creating smarter Consumers, creating more opportunities for

  • smarter marketing. Smartphones are always on, always with us, and always connected. In one week we've

  • browsed the internet,

  • used a search engine,

  • watched a video, and connected with our friends-- all our smartphones. But that's info you might

  • already know. Here's some you might not. We're using smartphones almost everywhere, even while

  • consuming other media. Smartphones have become such an important part of our lives, that many

  • of us would give up high heels, cable TV, even chocolate-just to keep using them. They're

  • becoming important to our shopping habits too.

  • Smartphones have become the ultimate shopping companion, transforming us into more savvy

  • consumers.

  • Seventy-nine percent use a smartphone to help with shopping.

  • In fact, seventy percent of us actually use our smartphone while in the store. We use it

  • to find retailers, compare prices, get coupons read reviews and check to see if something's

  • in stock.

  • Which leads us to buy. Nearly three-quarters of shoppers made a purchase as a direct result

  • of the info we got from our smartphones. Either in store,

  • online,

  • or on our phone.

  • Our new mobile shopping habits are adding up to big spending across the board.

  • And where do we do most of our shopping?

  • Usually in our own backyards. In fact finding local information is one of the most popular

  • smartphone activities.

  • We're using our phones to find everything from the nearest pizza place, to movie showtimes

  • to finding the the nearest store that carries the item we're looking for. And eighty eight

  • percent of us use that local information and take action within a day. Whether to call or

  • visit a local business.

  • Over the past year, mobile search queries have skyrocketed to new heights, as we search for

  • everything from product reviews, to travel info, to random trivia that can help us settle bets

  • with our friends.

  • And while word of mouth or seeing a product in-store may lead people to search on smartphones,

  • seventy one percent of us search because we saw

  • an ad

  • both on traditional media

  • and on our phones.

  • And we're acting on it.

  • Nine out of ten mobile users have taken action all thanks to a smartphone search.

  • The simple fact is mobile ads work.

  • recall seeing a mobile ad? Youre not alone.

  • Eighty two percent of us do.

  • Yet seventy nine percent of top advertisers don't have a mobile optimize website.

  • it's important to build a good mobile user experience, because if we see a mobile ad

  • we tend to click on the ad,

  • visit the advertiser’s site,

  • make a purchase,

  • or call the business.

  • Today we use smartphones to stay connected, to keep us entertained, to search for information on

  • the go, and to make us smarter shoppers.

  • And we're going to be doing a lot more of this,

  • creating more opportunities for marketers to connect with their customers.

  • Don't miss the mobile movement.

  • Mobilize your marketing to reach the new smartphone consumer.

there's a mobile movement going on.

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B1 smartphones smartphone shopping percent ad info

The Mobile Movement: Understanding Smartphone Consumers

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    Furong Lai posted on 2012/12/16
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