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  • Hey guys, welcome to CNBC. Today, we're taking you inside the world's leading cloud kitchen KITOPI.

  • With options for food delivery booming, this Dubai-based startup is taking advantage of all of that demand, is now looking to raise more cash and seriously scale up.

  • Moe Ballout founded KITOPI in January 2018 with one mission, to satisfy the world's appetite.

  • So how do you do that? Turns out, it's not just about food.

  • It's about data, speed and accuracy.

  • When we first started, I never thought that the number one problem in food is actually missing items, that you as a customer would have something missing in your order.

  • So, it's really looking at, how do you solve the issues of quality, issues of speedissues of availability for the delivery world.

  • Which is very different to solving it, when it  comes down to a brick-and-mortar dining business.

  • How many brands do you have at one time in this space?

  • So, we have 60 brands in this siteand we can have anything from 40 to 70 brands in any given sites.

  • Anything from like healthy food  brands, salad brands to burger brandsany cuisine type you can have.

  • So, this is a space of about 2,000  square feet. That's not that big, really.

  • It's all about optimizing the space to really allow us to manage the quality and speed of preparing things.

  • How many meals in one day are we talking about?

  • So, a typical kitchen of ours  does around 3,000 orders a day.

  • How do you make sure that  people aren't missing items?

  • So, the way it works is when the chef prepares the itemthey barcode everything that comes out, and everything goes along the conveyor.

  • As soon that goes out, they scan and make sure that everything's actually in that order that's meant to be in it.

  • At what point do you think we could potentially be fully automated?

  • Key parts of getting into full autonomous cooking is for us to really consolidate the supply chain,  and really change cooking techniques.

  • And for at least 40% of our productswe've been able to achieve that.

  • The goal is within 12 months to have a fully autonomous kitchen.

  • What's the biggest challenge in  your view in terms of that scaling?

  • So, the complexity of being able to cook multiple different items in one kitchen with speed is a very complex problem to solve.

  • So, the way we like to look at a successful  order is eight minutes preparing the foodone minute packing it and driver waiting time under two minutes.

  • That's incredible.

  • So that's kind of the goal. Keep the whole entire experience 11 to 12 minutesallowing the customers to get food under 30 minutes.

  • We've gotten really close to cracking that at scale.

  • The reality is the next big problem is to make sure drivers are not waiting for the foodand drivers are able to pick up food really fast.

  • That's where we develop a lot more software and helping aggregators really optimize their fleets and take much more orders per hour.

  • So, it's not just about being the cloud  kitchen. It's about being the smart kitchen.

  • Exactly!

  • We would replicate exactly what you would do as a brand in any city we operate in.

  • You are the consumer, you go online, you place a $100 order and that order comes to our kitchen, we produce the foods, our staff are cooking the food using our smart kitchen operating software in our kitchens.

  • And then we will give you a brand royalty fee for the right to use your brand.

  • Food will be ready, aggregator comes, picks  it up and delivers it to the customer.

  • The experience of exactly replicates that of the brand.

  • 2020 changing the world. A global  pandemic, how has it impacted KITOPI?

  • This really accelerated adoption of online orderingand it also it really got a lot of the big brands to start accepting that change is coming.

  • For them to really operate in a much more sustainable way, they actually have to operate differently.

  • While it was the global pandemic that put food aggregators like Zomato and Deliveroo on the maptheir popularity with consumers hasn't necessarily translated into market success.

  • Deliveroo launched an initial public offering in March 2021 with a $10.5 billion initial valuation.  

  • They crashed out on the day by as much as 30%, giving London its worst IPO in history.

  • Where are you looking for growth?

  • We initially started off in Dubai, expanded across the Middle East. So that's a core market for us.

  • In Q4 this year we should be expanding to Southeast Asia.

  • So there's five cities over there that we are focused on expanding through this year.

  • And there's a lot of other clusters of cities outside those two regions that we will expand to a later stage.

  • When could we see KITOPI go for an IPO?

  • I do think the way we see capital raising, whether privately or publicly is a means to just completely satisfy our mission.

  • And we're looking at it as just fuel for further growth.

  • And it's not a particular end state and end goal for us.

Hey guys, welcome to CNBC. Today, we're taking you inside the world's leading cloud kitchen KITOPI.

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    Summer posted on 2021/09/02
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