Well in fact, it is by far

the most requested video on my channel

So here you go!

This is the evolution of Sega!

Sega's history begins in sunny Hawaii,

where three businessmen founded "Service Games" in 1946.

That's where the name Sega comes from,

it is an abbreviation of "Service" and "Games"

"Service" because of 'military service'

and 'Games' because the company provided slot machines for U.S military bases.

However, when the US government banned slot machines in 1952,

Martin Bromley, one of the original founders, sent employees to Tokyo

to establish 'Service Games of Japan' to provide slot machines to U.S. bases in Japan.

However, the US government came knocking on the door again in 1960

for investigating criminal business practices.

Service games changed its name, stopped focusing on slot machines

and moved away from U.S military bases.

The company acquired Rosen Enterprises to form Sega Enterprises.

Sega imported coin-operated amusement machines,

like jukeboxes,

pinball machines

and gun games.

These were bought second-hand and often required frequent maintenance.

This led to the company developing its own games.

Their first official game was a submarine simulator called 'Periscope',

which was released globally in the late 1960's.

From there, Sega edged its way into the booming arcade market,

becoming one of the top five arcade game manufacturers in the United States.

During the early 80s Sega created many games

and the company revenues rose to 214 million dollars.

When the arcade market took a downturn though,

Sega moved into home consoles.

Fun Fact:

The name 'Sega' was first used in 1954 on a slot machine called the 'Diamond Star'.

Sega first made the SC-3000, a computer with a built-in keyboard,

but when Sega learned that Nintendo had plans to create a games-only console,

they decided to do the same.

This was the start of the console wars between Sega and Nintendo

that would continue for many years to come.

Both the SC-1000 and the Famicom were released in Japan

on exactly the same day, July 15, 1983.

Games that featured in the SG-1000 lineup

included Super Tank,

'Congo Bongo'

which looks a lot like Donkey Kong,

'Space Invaders'

a true classic arcade game,

and 'James Bond 007',

which was the second James Bond game in the whole franchise.

And although these games were fun,

they weren't as popular and recognizable as many of the Nintendo games,

like Donkey Kong,

Donkey Kong Junior,

and Popeye.

Nonetheless the SC-1000 became a huge success.

While Sega expected to have sold 50,000 units by the end of 1983,

they ended up selling 160,000 units.

The SG-1000 Mark II came out a year after the first console.

It was redesigned and had a port to connect an optional keyboard.

There was also an optional add-on called 'The Card Catcher'

that allowed users to play Sega Card games, in addition to cartridges.

Fun Fact:

Hideki Sato, who designed many of the Sega consoles

thougt the original cartridges looked like "small black tombstones",

so he replaced them with 'Sega My Cards'.

He later stated it was one of his proudest achivements during the SG-1000 era.

In October 1985, the Sega Mark III was launched in Japan

which featured enhanced graphical capabilities over its predecessors.

However, the console was not succesful at launch.

One year later the Sega Mark III was completely rebranded as the "Master System"

for its launch in North America,

with the hope that it would do better than it did in Japan.

"The pressure was very, very high!" Sega developer Mark Cerny said.

So high, that an average game would only have 3 months of development time.

No wonder many games at launch weren't that memorable.

Luckily more memorable games arrived in the following years,

including Prince of Persia,

Castle of Illusion,

Alex Kidd in Miracle World,

and last but definitely not least,

Sonic the Hedgehod,

which would become the most recognizable and popular franchise for Sega.

Nintendo had also rebranded their Famicom system for the North American market

with the NES or Nintendo Entertainment System.

Both Sega and Nintendo spent around 15 million dollars

to promote their consoles in North America.

"The Sega Master System with more accurate control, more detailed graphics, more levels of play."

In 1990 Sega released the Master System II,

a cheaper and smaller model, in North America and Europe.

While Nintendo dominated the American market,

Sega was successful in Europe.

But overall Sega turned out to be no match for Nintendo.

Mainly because of their hugely successful and popular franchises

like Donkey Kong,

Metroid,

The Legend of Zelda,

And of course

Super Mario Brothers.

While the Sega Master System sold around 13 million units globally,

Nintendo managed to sell a whopping 62 million units of the NES.

Fun Fact:

While most people associate Sonic the Hedgehog with Sega

and recognize him as their mascot,

Alex the Kidd was actually Sega's first mascot.

He first appeared on the Master System in 1986,

in the game 'Alex Kidd in Miracle World'.

In fact, when the Master System 2 came out,

it would typically have Alex Kidd pre-installed on the system.

In October 1988, Sega unleashed their masterpiece;

the Sega Genesis.

Known as the Mega Drive outside of the US.

It was the first 16-bit console,

which was a huge leap forward compared to is 8-bit predecessor.

This meant that games were more fluid, 3D, faster and had much more colors.

Sega heavily promoted their console's revolutionary blast processing,

which allowed gamers to enjoy high-speed titles like Sonic!

The console had some though competition

with the Super Nintendo Entertainment System or SNES.

Nintendo at this point had a much bigger following and also a larger budget,

so Sega had to think outside of the box to gain more attention.

That's when they released their ad campaign, and started to take jabs at Nintendo.

"What if you don't have glass processing?"

And one of my favorite commercials of all time:

While Nintendo is very family friendly, with cute fun games like Super Mario World,

Sega wasn't, and released games like Mortal Kombat,

which has often been criticized for its unrestrained use of graphic and bloody violence.

But Sega also had many friendly titles,

Like Disney's Aladdin,

Lion King,

and of course

the Sonic the Hedgehog games.

Nintendo had Mario as their mascot

and Sega also wanted an iconic mascot,

this of course became Sonic.

However finding a great mascot wasn't easy.

Sega made all kinds of designs,

including this rabbit and an American wolf.

Eventually Sega made a wise decision to use Sonic.

Sonic was fast, and edgy just like the Sega Geneis was meant to be.

Sega released a smaller and lighter version of the console,

dubbed the Genesis II, in 1993.

In addition, a handheld version called 'The Genesis Nomad' came out in 1995,

with the ability to play the same cartridges on a portable device.

It had some powerful technical specs and was the first 16-bit handheld.

The handheld was based on the Mega Jet,

which was designed for use on airline flights in Japan,

which is pretty cool I guess.

The Genesis Nomad sold about 1 million units,

but was considered a commercial failure.

Overall the Sega Genesis with all its variants ended up selling 35 million units,

and came closer than ever before to Nintendo.

However, Nintendo still got the upper hand by selling 49 million units of the SNES.

Fun Fact:

South Korea had a ban on Japanese products,

so Nintendo distributed their SNES console by Hyundai

and it received the name;

Super Comboy.

Sega on the other hand distributed their Sega Genesis console by Samsung

and it received the bizarre name;

Super Aladdin Boy.

The Genesis Nomad wasn't Sega's first attempt at a handheld console.

That honor fell to the Game Gear, which was released in 1990.

It was up against the Game Boy,

yeah... Sega really couldn't catch a break!

And its specs were actually very impressive for the time and far superior to Game Boy's.

It even had a color screen long before Nintendo released the Game Boy Color.

However, the extra power needed to run Sega's Game Gear meant that battery life was a lot shorter.

It only had around 4 hours of battery life compared to the 30 hour battery life of the Game Boy.

It also cost significantly more than its rival,

priced at 149 dollars at launch compared to