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  • Narrator: Everything in this shopping mall is recycled.

  • ReTuna is the first secondhand mall in the world.

  • Here, shop owners profit

  • from what other people don't want.

  • I found some jeans.

  • A table.

  • Some really old phones.

  • You can find everything here.

  • It's just your imagination.

  • Narrator: But this is not

  • your grandmother's antique shop.

  • The ReTuna mall has a staff of 50 professionals

  • who clean, fix and tag every item.

  • That one has to just be cleaned up a little bit.

  • Narrator: What makes this possible

  • is the mall's location,

  • right next door to the municipal recycling center.

  • And the local government helps pay for it.

  • It's a model on how to save perfectly good stuff

  • from being thrown away.

  • Bye-bye.

  • Narrator: Something that's a problem

  • in a lot of other countries.

  • In the US alone,

  • 11 million tons of clothing, shoes, and textiles

  • end up in landfills every year.

  • ReTuna has diverted tons of potential waste

  • since it opened six years ago,

  • while generating millions in revenue for small businesses.

  • Even Sweden's most famous company, Ikea,

  • refurbishes its furniture here.

  • So could fixing recycling

  • be as simple as a conveniently placed mall?

  • We went to Eskilstuna, Sweden,

  • nicknamed the world's recycling capital, to find out.

  • People donate hundreds of used items at ReTuna every day.

  • They do not get any money for it.

  • They do it by heart.

  • Narrator: Sofia has managed the mall since 2020.

  • It could be anything.

  • It could be electronics.

  • It could be furniture.

  • It could be textiles.

  • Teamwork.

  • If you don't need your old clothes

  • you can just put it in there, and --

  • One central place to get rid of all your stuff.

  • And you know that it's going back into use again,

  • which is really good.

  • Narrator: Mall workers sort the items

  • in a massive storage area that's closed to the public.

  • They'll sort things

  • based on which one of ReTuna's 14 stores they're headed to.

  • This is a sewing machine.

  • This is going to a store called Axelina

  • that is selling vintage clothing and the textiles.

  • Narrator: The shops pay nothing for the donated items,

  • but they do pay rent for their retail spaces.

  • Here is Axelina's box.

  • She already has one, two, three, four, five,

  • six sewing machines that she is going to repair.

  • Usually it doesn't work.

  • Sometimes it's just they need a little bit oil,

  • little bit of love.

  • Every shop here has their own box

  • or their own white stripes.

  • So here we can see it's Ikea's box.

  • Now the coworkers will try to find out

  • which furniture comes from Ikea.

  • Narrator: Every day, Camilla and her team

  • sort through dozens of items

  • that could be resold at Ikea's secondhand store.

  • Here you can see the queue

  • of stuff that we collected today.

  • Maybe 40 today,

  • and that is a really good morning.

  • Narrator: But not everything makes the cut.

  • Anything rejected

  • heads back out to the recycling center next door.

  • Camilla: So now it's up to the company, Ikea,

  • to take care of the item that is donated to them.

  • Narrator: Refurbishers for Ikea's secondhand store

  • paint and steam-clean furniture.

  • Almost as clean

  • as the product that we sell in the department store.

  • So you're doing really good work, Johann.

  • Narrator: In other areas, old items can be upcycled

  • into something new and unique.

  • I'm building a Barbie house home for my grandkids.

  • It will be a really good one

  • to take the Barbie for a good swim.

  • Narrator: Electronics are also fixed up.

  • Every day, over 700 people shop at the ReTuna mall.

  • Shop owners set their own prices,

  • which means shoppers can always find a bargain.

  • Reporter: Was it cheap?

  • Yes, 50 crowns. Perfect.

  • A lot of the customers have a quite small wallet.

  • So they would like to get a lot of value for the money.

  • Narrator: But it's not just about the money.

  • Other shoppers are just out looking

  • for that one-of-a-kind discovery.

  • I bought a picture, 59 crowns.

  • It's very cheap.

  • Narrator: ReTuna is part of a larger initiative

  • to breathe new life into Eskilstuna,

  • a place that went into decline

  • after the collapse of its steel industry in the 1970s.

  • About a decade ago, the city kick-started its economy

  • by going green.

  • Now, biogas made from trash fuels buses and heats homes.

  • Bike lanes wrap around public parks.

  • The waste processing plan is experimenting

  • with black soldier fly larva to make compost faster.

  • And the mall of used stuff is a success.

  • For the smaller shops, business is booming.

  • Sales topped $1.8 million in 2020.

  • Actually, last year

  • when the pandemic was greater than ever,

  • we have the highest revenue here for the shops.

  • Narrator: But the Ikea secondhand store

  • hasn't broken even.

  • The company opened the shop as a six-month trial,

  • part of Ikea's sustainability initiative.

  • We do have some difficulties with the pandemic

  • because we don't have that much customer that we hoped for.

  • I like that it's Ikea.

  • We don't have Ikea, like the big shop, in our city.

  • So could the next ReTuna mall be coming to a town near you?

  • That is the only one in the world, actually,

  • but I'm really hoping that it's going to be

  • a lot of it all over the world, of course.

  • Narrator: But most places aren't like Sweden.

  • The Swedes have one of the best recycling programs

  • in the world.

  • Less than 1% of household waste goes to landfill.

  • The country's gotten so good at recycling,

  • it's had to buy trash from other countries

  • to keep its waste-to-energy facilities humming.

  • Anybody raised in Sweden

  • knows how to separate trash into five colorful bins.

  • The city of Eskilstuna takes it to the next level.

  • Most households separate their waste

  • into seven different colored bags.

  • It's a system that makes it easier

  • for automated sorting machines to do their job

  • at the waste plant.

  • But in the US, where 50% of waste still goes to landfill,

  • donating used items isn't as commonplace.

  • Secondhand sales are usually handled by charities

  • like Salvation Army or Goodwill,

  • rather than subsidized by the local government

  • like ReTuna is.

  • But the desire to donate is shifting stateside.

  • Drop-off donations to Goodwill and Salvation Army

  • were up in 2020.

  • It overwhelmed some Goodwill stores so much

  • they had to pay a $1 million trash bill

  • to get rid of overflow items.

  • And there's a growing trend

  • towards buying clothes secondhand in the US.

  • With over 2,600 overflowing landfills

  • and hundreds of declining malls,

  • maybe the solution

  • is just a matter of building both

  • a little closer together.

Narrator: Everything in this shopping mall is recycled.

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Inside The Mall Where Everything Is Recycled | World Wide Waste

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    joey joey posted on 2021/05/25
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