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  • The biggest problem in the food and drinking industry today,

  • what you see is not what you get.

  • When we first started talking to the fish farming industry in Norway about blockchain,

  • they didn't know what it was.

  • The global demand by consumers for information about the food that we eat is increasing.

  • We want to know that the food is healthy,

  • that it comes from a sustainable source

  • and that it has been ethically raised.

  • Global fish stocks are depleting all over the world,

  • and the only way to control this is through regulation and transparency.

  • Open systems such as IBM Food Trust allows all the actors

  • in the supply chain to share information in a safe and secure manner.

  • What makes this partnership special is that we are truly partnering.

  • IBM brings technology in the form of blockchain, IoT and AI.

  • Atea brings the local knowledge and the local capabilities.

  • So together, we can truly build something special.

  • The fish farming industry in Norway has really dived into this.

  • And we have used time to explain to them why blockchain, especially,

  • is securing the transactions from egg to food.

The biggest problem in the food and drinking industry today,

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