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  • During a presentation for its Third Quarter Financial Results, Nintendo CEO Satoru Iwata

  • spoke to the challenges the company faces in marketing its new console, the Wii U.

  • Nintendo has sold just over three million Wii Us worldwide so far, which is less than

  • the company expected.

  • Iwata says:

  • "It has now become clear that we have not yet fully communicated the value of our product,

  • we will try to do so before the software lineup is enhanced and at the same time work to enrich

  • the software lineup which could make consumers understand the appeal of Wii U."

  • Nintendo also plans to address some of the concerns that people who did buy a Wii U have

  • with the system. Iwata continues:

  • "We are receiving many comments and requests from consumers about issues such as the time

  • to start up the system and switch between software, and the duration of the initial

  • system update. I acknowledge that we will need to further increase the appeal of the

  • platform through the system updates we have planned for this spring as well as this summer."

  • So Nintendo's plan to sell more Wii Us is to improve its messaging to consumers -- but

  • not to lower the price.

  • Currently, the Wii U is available in $300 and $350 models, and that's where the prices

  • will stay for now. Iwata says:

  • "With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing

  • cost, so we are not planning to perform a markdown. I would like to make this point

  • absolutely clear."

  • Roger that, Iwata-san.

  • For more on all things Nintendo, stay tuned to IGN.

During a presentation for its Third Quarter Financial Results, Nintendo CEO Satoru Iwata

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IGN News - Nintendo's Plan to Sell More Wii U's

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    阿多賓 posted on 2013/04/09
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