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  • Crowdsourcing is a term that people've been using a lot lately.

  • Do you know what it means?

  • Crowdsourcing is the process of connecting with large groups of people

  • via the Internet who are tapped for their knowledge, expertise, time or resources.

  • This idea of reaching out to the crowd isn't new.

  • Even before crowdsourcing in the Internet, we often collaborated with groups of people.

  • Some people help because they were seeking a reward for their efforts or sometimes

  • they just wanted to help.

  • Let's go back to 1714

  • Sailing the Seven Seas was necessary but really dangerous to navigate.

  • So, the British government held a contest asking people for a solution.

  • John Harrison answered the call he invented the marine chronometer

  • and was awarded a large cash prize.

  • Sailors used the marine chronometer to determine the ship's longitude with the help from the stars.

  • Let's move forward a bit to 1858

  • A group of scholars created the first Oxford English Dictionary.

  • It was a huge project, and they needed help.

  • So, they asked for lots of volunteers to write about different topics according to their experties

  • and then they put it all together.

  • The point is, relying on the crowd isn't really a new-fangled idea

  • but it wasn't until we all got connected that crowdsourcing came about

  • because with the Internet, you can reach lots of people very quickly

  • and you can direct and organize their work.

  • Think of it like this

  • Crowdsourcing is a way of solving problems

  • and producing things by connecting online

  • with people that you otherwise wouldn't know

  • Anyone can use crowdsourcing.

  • Companies

  • Governments

  • Groups

  • and individuals

  • They can use it to grow their organizations

  • or support their causes

  • There are four different ways crowdsourcing works

  • The first enables you to access a large online labor force

  • You can identify and select workers

  • or you can just post your work, let the workers find you.

  • The second allows you to ask the crowd to help you find a solution to a problem.

  • The third is when knowledge exists, but you need help finding and organizing it.

  • The fourth is when you need ideas from the crowd and their opinion and feedback.

  • So, as you can see,

  • There are different ways crowdsourcing works

  • and there are different things you could do with crowdsourcing.

  • When you use the crowd to help collect and organize information

  • we call it accessing Distributed Knowledge

  • Crowdfunding, where you can raise capital from many individuals who believe in your venture or cause

  • each making small donations that add up to a lot

  • When you use crowdsourcing to connect with an on-demand scalable workforce

  • to perform a broad range of tasks, we call it accessing Cloud Labor.

  • Open Innovation is where you use crowdsourcing to reach diverse and creative people

  • for new idea generation and problem solving.

  • Crowdsourcing can be used to access the world's creative communities to design and develop original art, media, or content.

  • We call this Crowd Creativity.

  • There are many tools available that can be used in crowdsourcing.

  • The support collaboration and communication among distributed groups of people.

  • You want to know more, right?

  • I thought so.

  • Visit for everything you want t know about crowdsourcing.

  • Take a step further, and visit

  • for assistance with your crowdsourcing initiatives and to learn how to benefit from crowdsourcing.

Crowdsourcing is a term that people've been using a lot lately.

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A2 UK crowdsourcing crowd crowdfunding people knowledge distributed

Crowdsourcing and Crowdfunding Explained

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    Vicky posted on 2014/07/26
Video vocabulary