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  • Hi there, my name is Mark Kleiman

  • ahead here on your i'm working and her or i can prove philadelphia

  • with david brinkley program

  • never could provide improve villanovan meeting

  • nikon calendar provisional loan and performing

  • going to be an ongoing goldberg rewarding but the important point median

  • income

  • in fact even it'll be different than here in britain

  • leaving out things about unlike what happened here

  • drafter of the love mindy

  • he's the author of the popular vote nandini could result in gradebook

  • powerful linkedin profile

  • faculty walking on diana tried to break free from corporate america

  • dalelro

  • he started the warden

  • with the goal helping with individual letter of the internet

  • martin

  • right before the experiment in pokhara movie

  • downloaded negro dot com where he helped individual from around the world rendell

  • gotten

  • signed here dot period radio

  • than what we've been going on here

  • this illness

  • and thank you and one for joining us in the scandal hang out

  • uh... what i'm going to do today is i'm going to talk to you guys all about five

  • secrets steps to pumping up your linkedin profile

  • but you know the first thing we really do need to talk about is what i what why

  • is it important for you to making your linkedin profile look great and really

  • the answers is really simple and that is

  • one ellington is the largest

  • professional social network out there today

  • and when i say the largest a lot of times people they said oh but what about

  • face but they spent just hit a billion

  • it's true and it does not have a billion users but what they do have is a

  • fantastic demographic of professionals and so

  • went in his professional you're not going to see pictures of kittens you're

  • not going to be here about enough people talking about their kids soccer teams

  • linkedin is at the really professional

  • social network and what we found is

  • ninety five percent

  • of companies today are using social networking

  • to flying

  • employees to find uh... talent they're using it for equipment purposes not that

  • ninety five percent

  • eighty percent are using linkedin

  • their using linkedin to find talent they're looking

  • at linkedin to learn more about you they're using it as a research mechanism

  • and but the following

  • what's really going to shape

  • what they think of you and knowing this it's it's absolutely imperative that you

  • put your best foot forward weekly

  • and so

  • let's

  • let's into i'm going to pull up on my screen uh... a picture of two different

  • uh... legion profiles just so we can try to get an idea of what it is that

  • uh... you know people are seeing

  • how does that look mark a sea etc

  • so really the question to ask yourself is to be one of the we've gotten gene

  • on the left with ashes on on the right

  • and what gene has done is

  • she's she's taken uh...

  • every unattractive photographic posted dot

  • uh... chichi in just two used her title in her

  • her company

  • four the headline in and she copied and pasted

  • correct in that

  • and and that was it in

  • and that's what she's choosing to represent herself online

  • on the other hand releases i'd and there's something about this guy's

  • profile that really looks different it's it's attractive it's compelling but you

  • know you look at it and you want to read more

  • and this is an optimize profile

  • and what a lot of people ask me is so what what makes his eyes

  • such aid good-looking profile why is his

  • really standing out

  • and let's let's talk about that look let's look at his own little bit more

  • closely

  • one of the things you're going to see is he has a professionally taken

  • photographs he looks friendly he looks clean you it's approachable he lets

  • well-adjusted is are all we'll be coming

  • things he's got an attention getting headline

  • uh... and not only that he used to keep a little

  • icons in there to really catch the eye he's got complete experiences that are

  • keyword rich

  • he has wanted connections he has his website listed and he's got a customized

  • euro and if we drop prices down he's got a really compelling interesting summary

  • and a clear call to action

  • so what

  • this is what makes eight a profile really stand out

  • and so

  • let's go through this five secrets text

  • number one

  • you needed include profile picture in fact i'm going to say to you need a

  • professionally taken photographed it

  • absolutely worth the investment and it really is an investment into your future

  • now let's look at these these profile pictures we've got some profile pictures

  • on the left and we've got some on the right

  • and uh... i don't have to tell you it's the ones that are on the left but i want

  • you to eighty four

  • notice how everyone is smiling

  • you can see there are teas it's it's really it's uh... it's a focused and on

  • them there's no one else on the picture and they look friendly let warranty with

  • approachable they look confident they look happy

  • are eight this is what you want to in four

  • on the right

  • we have a man it with a parrot on

  • his head

  • not big

  • but i do you have ok also we've got a woman posing with in wedding cake we've

  • also had a picture of a man eating a sandwich a woman who looping

  • i don't have to tell you that these are not

  • these are probably really good photos voters that may be belong in an album on

  • face book but they do not belong as your profile picture

  • yeah home

  • then he won't be home who ho with me

  • groups on on your week uh... intestine kind of percolate meaningful

  • torrentportal

  • what you know

  • the will regain given

  • you're making profile and now he can read me

  • complement of dr all that's fantastic question

  • so if

  • if we think about it this way

  • let me take my screen cher off

  • derriere so thing it this way trait you work resume is your professional past

  • it's what you've done

  • uart your linkedin profile as your career future it's really your sales

  • tool it's you were online presence but something that anyone can find on you

  • and it should be compelling and interesting it should be something that

  • really sells you know and it compels a person to pick up the phone

  • to learn more about you and then at that point he can request your resume for

  • that granularity that detail

  • artichoke

  • it's two different homes

  • it's not something that you want a copy n paste and and truthfully i know that

  • when i started with linkedin years ago back in two thousand five

  • you know i was confronted with the linkedin profile would you do

  • i copied and pasted my resume i thought i did a great job

  • you know that's

  • your resume

  • it's not known as being something that's

  • interesting

  • something that's really sales e

  • and it doesn't compile anyone so you really want to think of these things as

  • two separate items they should support each other

  • but your linkedin profile really is your career future and it's it should be

  • impressive and it should be interesting

  • handed back to my

  • mice my screenshot

  • here with me

  • account

  • item number one let's get a good profile

  • and then immediately moved to the next slide

  • and the next one is

  • our number two is we need a compelling headline

  • aren't the headline that's in the very top of your profile its right under your

  • the name and it shouldn't be interesting

  • now yours

  • the one of the default is just your title anne's

  • uh...

  • and your company and that's awesome compelling audits boring you really want

  • to stand out from the crowd and and the witness stand out from the crowd is

  • too

  • tend to use the headline that's like a headline in the newspaper at it may lead

  • make someone want to learn more to read more about you

  • or let's just look at your lamar does in the lower right hand corner

  • innovative ita expert helping companies recognize and apply technology solutions

  • i t strategist and change manager

  • one he's infuses keywords two there's a clear result was working with them three

  • it's something that

  • really makes a person say well this this guy stands out from the crowd i wanna

  • learn more about him