uuuuu...

uuuuu...

uuuck!

Swear words.

They're the most popular and alluring taboos we have.

But the secrets to their strange power

have been shrouded in mystery...

until now.

Join me on a journey through the history, evolution,

and cultural impact

of swear words.

Words don't start out as swear words.

{\an8}They're just words.

Somebody decided, at some point,

that this is a swear word.

There's an acronymic etymology...

"Fornication Under Consent of the King"

This household has been given my consent

to fuuuu--!

It is total horseshit.

Imagine that you've been called

the worst thing you could be called so often

that it doesn't mean anything to you anymore.

Taking that negative and inverting it.

What's the intention of the speaker?

And what's the reception of the hearer?

My dog's a bitch, but I never call her that.

Who you calling a bitch?

I call her a cunt.

There's something innately human about swearing.

More conservative people try and invalidate

people they disagree with

by like pointing to their language.

Parental Advisory to me was...

implicitly racist.

Who's deciding these are bad words?

Who did it?

We're gonna do an experiment.

There are scientific studies

that say that that you feel better when you swear.

You can hold your hand

in a bucket of nearly freezing water....

Shit.

about 50% longer if you're swearing...

Shit.

than if you're not.

Motherfu--

Shit.

Shit!

I think there's a need now for swearing

and profanity more than any other time.

-Two minutes and 20 seconds. -Ahh!

The power of cursing, like it's important.

The release, that's really what profanity gives us.

Ah, shit.

Bitch.

Fuck!

Damn.

Pussy.

Dick.

I'm Nicolas Cage.

Let's get fucked.