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  • In mid-2013, the art industry in Spain suffered one of the hardest blows ever

  • The government decided to raise the the tax for theatrical shows from 8% to 21%

  • resulting in the greatest loss of audience in living memory

  • 30 percent less public in just one year

  • People returned to consume 'Proven' entertainment en masse such as American blockbuster...

  • Faced this reality, the independent theater company Teatreneu decided to look at the situation with humor and invented something:

  • PAY PER LAUGH

  • The first comedy theater when you only pay for what you consume

  • The first comedy shows when you only pay for what you consume

  • we fitted each seat with a facial recognition system that detects the smile

  • and propose of the following deals spectators entrance will be totally free

  • if the show produces no laugh, you don't pay anything

  • something that living in these days and age is quite reasonable price

  • however, if you laugh you have to pay for the smile. each smile produces thirty euros cents

  • something that living these days and age is quite reasonable price

  • we changed you for this one!

  • but the end of the show

  • spectators check their laughter account before paying and even share it on social networks

  • and so that no one would cry for having laugh more than they could afford the maximum amount to pay

  • was 18 laughs for 24 euros the average price per ticket increased by 6 euros

  • the system was covered by the main national meida outlets

  • and this produced 35 percent more spectators

  • each pay per laugh show produced 28 thousand euros more ticket money than was normally taken

  • currently the system is being copied in other theaters in Spain

  • a mobile phone app was created a system of payment and the first season ticket

  • was launched for the number I've laughs not shows

  • we should also not tried of the pay cry

  • or pay what the fuck system

  • (what the fuck....)

  • or... maybe not

  • Pay Per Laugh The first comedy shows when you only pay for what you consume

In mid-2013, the art industry in Spain suffered one of the hardest blows ever

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A2 pay consume comedy ticket system price

TEATRE NEU - PAY PER LAUGH case study

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    Anni posted on 2014/07/14
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