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  • When given a presentation topic, most people immediately think about what relevant facts

  • they should include or how they can meet the criteria of the presentation.

  • To me, that is the absolute wrong way to approach a presentation.

  • Want to know why and find out what to do instead? Then stick around and I'll tell you right

  • after this. Plus, I've got a question for you, too.

  • My name is Carl Kwan; lecturer, consultant, voice actor & radio personality helping businesses

  • with presentations, promo videos, leadership & marketing.

  • Alright, so this presentation tip was inspired by Oren Klaff's "Pitch Anything," which I

  • reviewed recently and highly recommendThanks, Oren!

  • Anyway, when you present the facts to your audience, the audience immediately begins

  • to analyze your presentation content. And when a person is analyzing something they

  • are generally not excited by that thing. What this means is that the person becomes

  • bored almost instantly. So what do you do?

  • What you should do when you are given a presentation topic and criteria for your presentation is

  • to immediately begin thinking in terms of a story with a beginning, middle, and end

  • and some sort of problem or situation to overcome. Even better is to make that problem or situation

  • something that is dramatic, that has a time restriction, and where the consequences are

  • very severe. If you can't do that or it's too difficult,

  • then tell a human story of where you were, where you wanted to go, and how you got there

  • or are still working at getting there. This type of presentation style, no matter

  • what the topic or criteria, is definitely possible.

  • But the major benefit of this presentation style is to draw the audience into your presentation,

  • keep their attention, and not allow them to analyze your presentation.

  • I'm not suggesting that you are trying to pull the wool over the eyes of your audience,

  • but rather to communicate with the part of their brain that is actually going to pay

  • attention and be interested in your presentation. And then when you do have to present facts,

  • or data, or other types of statistical information, then do so, but do it in a very simple, easy

  • to understand way that leaves no doubt in the audience's mind what you are trying to

  • convey to them. What you want to do is to break down that

  • data or information into the most high-level or general way to explain it.

  • But before and after you do that, wrap that information up with a story.

  • Then include additional information or more detailed information in the form of a handout.

  • I know that this is not easy because it's totally different than what most people would

  • do, but the result is going to be worth it because your presentation will be much more

  • interesting and memorable. And you won't have to sit there and try to

  • memorize your presentation script or memorize every single detail of your presentation because

  • you can just tell a story, which is much easier for you to remember.

  • Okay, question timeWhat do you think are the three biggest presentations

  • people have to give in their lives? Please leave your answer below this video.

  • If you liked this video, please Like, tweet, and share it using the options below.

  • And finally, don't forget to subscribe to our newsletter and my YouTube Channel so you

  • don't miss any future videos. Thanks for watching.

When given a presentation topic, most people immediately think about what relevant facts

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