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  • - Now when you plug in your phone, this is what you see:

  • nothing.

  • Matt: Yes, Apple is killing iTunes.

  • But in retrospect, it's one of the most

  • important products Apple ever made.

  • This has been a very long time coming.

  • iTunes has been extremely bloated for a while now,

  • and instead of iTunes, Apple is now gonna have

  • Apple Music, Podcasts, and Apple TV.

  • Separate apps for different kinds of media,

  • which makes total sense.

  • iTunes was originally only for music.

  • When Apple released it, it was actually built on this

  • other application called SoundJam that Apple had purchased,

  • and they retooled it and turned it into iTunes.

  • And so it was just kinda used for ripping CDs

  • and storing your MP3s.

  • Remember, this was the early aughts, so MP3s were huge,

  • and this was just kind of a way to manage everything.

  • When Apple releases the iPod,

  • they add the iPod support to iTunes

  • so that you use iTunes to transfer all your music

  • to the iPod, and that's how you manage your iPod library.

  • In early 2003, they launch the iTunes Music Store.

  • This is huge because up until now,

  • you didn't really have a digital music store.

  • But it's also a big experiment.

  • It was kind of a way for the labels to see,

  • will people buy music?

  • The record labels are able to target Mac users,

  • which at this time are about 1 to 2 percent

  • of the computer-having population,

  • and see if they will actually purchase digital music.

  • You're not getting a physical CD.

  • You're just getting files on your computer.

  • And the experiment is a huge success.

  • So about six months later, you see iTunes come to Windows,

  • which gives Apple two things:

  • the iTunes Store on Windows PCs,

  • and any Windows user can finally get an iPod

  • because up until now, they had no way

  • to manage their library if they were to get one.

  • A couple of years later, Apple adds photo and video support

  • to the iPod, which means that they

  • have to add videos to the iTunes Store.

  • So now you can get your music, your TV shows,

  • and movies from iTunes.

  • And this is how you're still managing your iPod.

  • So it's getting a little more bloated,

  • but it still makes sense because you can get

  • all these things onto your iPod, so this is

  • a single application to basically manage your iPod.

  • 2007, Apple launches the iPhone,

  • which is also managed in iTunes,

  • and they still use iTunes to manage your iPhone library.

  • It still makes sense for it to be iTunes,

  • but you're still using one application

  • for all these different forms of media.

  • The problems really start to come the next year

  • when they add the App Store to the iPhone,

  • and you have to access the App Store in iTunes.

  • So now you're using iTunes for music, TV shows,

  • movies, and apps on your iPhone.

  • Later on, they add podcast and book support to iTunes,

  • so now you're using it for those things

  • in addition to everything else.

  • As time goes on, the iPhone becomes more and more important

  • to Apple, and each thing becomes its own separate app.

  • You have Apple Music. You have the books.

  • You have the podcasts on the phone.

  • But on your computer, everything is contained in iTunes.

  • When you connect your phone to your computer,

  • it still launches iTunes automatically.

  • It's gonna bring up your phone.

  • It might try and automatically sync stuff.

  • It's still bogged down with all of these forms of media

  • and everything else that Apple has been using

  • to do file management on the iPhone.

  • As time has gone on, more and more things go to the cloud.

  • You see Apple Music launch, and it kind of makes

  • iTunes not really be needed that much,

  • especially when you see that things like

  • books and podcasts and music all have their

  • own separate app on the iPhone.

  • It doesn't really make sense for them

  • all to be contained in one app on the computer.

  • Apple's doing the right thing here by

  • breaking everything out into separate apps

  • that will be smaller and faster and make it

  • a lot easier to manage all of your media.

  • iTunes gets a lot of flack now, and it's a good thing

  • that Apple is killing it, but for a while,

  • it was one of the best apps that Apple had,

  • and it really helped with the early aughts

  • turnaround of the company.

  • The turnaround of Apple is one of the

  • greatest stories in the history of tech.

  • And yes, it is time for iTunes to die,

  • but it shouldn't be glossed over when

  • looking at Apple's turnaround and how much

  • iTunes helped it invade the PC market and give

  • Apple a Trojan horse into Windows users

  • and get them onto the iPod and get them onto the iPhone.

  • And this is the software that enabled that.

- Now when you plug in your phone, this is what you see:

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How iTunes Secretly Saved Apple

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    林宜悉 posted on 2020/11/08
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