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  • The facekini is a Chinese fashion phenomenon.

  • You might find people wearing these on beaches

  • to avoid the sun.

  • And it was invented by this woman in 2004

  • in the seaside city of Qingdao,

  • and it's her take on the balaclava

  • like the one in this video.

  • Let's go.

  • Here's how she came up with it.

  • Eventually, the scuba diving hood evolved into this.

  • In 2012, the facekini became known worldwide

  • when Western media began covering it.

  • In this 2017 piece,

  • Vogue called it “a way of life for many.”

  • But Zhang admits that some of her designs are a bit,

  • well,

  • unsettling.

  • These facekinis can cost as low as $2 and up to $10 each.

  • So we hit up a beach in Qingdao to look for the infamous facekini.

  • We were convinced they'd be everywhere.

  • But it turned out they were not.

  • When I was talking to Zhang,

  • she said that it was true that they only sold the facekini online

  • and that she has trademarks on all of her designs.

  • But when I asked her why we didn't see any

  • facekinis on the beach,

  • she basically told me that we were there at the wrong time.

  • We couldn't verify that claim,

  • and though we didn't see any facekinis on the beach,

  • we did see a lot of people covered up.

  • Pale skin is the beauty standard in China

  • and a lucrative one at that.

  • However, Tai says that there are some people

  • who are starting to value tan skin,

  • and that's in part inspired by the hip-hop culture.

  • However, most Chinese women

  • still seem to see pale skin as the ideal,

  • which is why the facekini is still such a viable product

  • in the Chinese market.

  • And as far as fads go,

  • it seems like the facekini is either a fast-fading trend

  • or maybe just a little too weird for the mainstream.

The facekini is a Chinese fashion phenomenon.

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B1 beach zhang skin chinese pale invented

She Invented the Facekini, China’s Most Infamous Beach Accessory

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    林宜悉 posted on 2020/11/06
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