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  • Narrator: In 1985, Steve Jobs walked out of the doors

  • of Apple and used $12 million of his own money

  • to start a new computer company.

  • Hi, I'm Steve Jobs, and I make computers.

  • Narrator: NeXT would ultimately be viewed as a failure.

  • But that failure actually saved Apple.

  • Apple went public in 1980

  • and was valued at $1.8 billion.

  • But a few years later, Apple was struggling.

  • Both the Apple III and the Lisa

  • failed to become commercial hits.

  • So in 1983, Jobs decided to recruit John Sculley,

  • who was the CEO of Pepsi at the time,

  • famously asking Sculley:

  • And with that, Sculley was convinced.

  • He left Pepsi and became the CEO of Apple.

  • But tension started to grow between him and Jobs.

  • Because of internal struggles and product failures,

  • Jobs' role was diminished.

  • It was around this time that Jobs came up with an idea

  • for a new computer company, separate from Apple.

  • But he wanted to recruit five Apple employees.

  • This furthered tension between Apple and Jobs.

  • Something had to change.

  • So in 1985, Steve Jobs left Apple.

  • And moved on to launch a new company called NeXT.

  • Jobs: So, what should we do?

  • Narrator: With NeXT, Jobs wanted to create computers

  • for universities and researchers.

  • NeXT was a project where Jobs could regain the control

  • he had lost at Apple, and he was confident enough

  • in this idea to invest $12 million of his own money.

  • In 1988, NeXT released its first computer.

  • It was a powerful machine that embodied

  • similar design philosophies to current-day Apple.

  • Even down to its custom circuit board.

  • But the NeXT computer was expensive.

  • Very expensive.

  • While other computers at the time ranged from

  • $700 to a few thousand dollars,

  • the NeXT computer had a base price of $6,500.

  • But the education market it was targeting

  • already had a lot of older computers and limited budgets.

  • NeXT's computers never found mass success.

  • So in 1993, NeXT completely stopped developing its hardware

  • and shifted its focus to the real innovation:

  • software.

  • The operating system for NeXT computers was called NeXTSTEP.

  • It was built on top of UNIX,

  • an operating system that dates back to the 1960s.

  • Using UNIX as its base gave NeXTSTEP

  • several key advantages over Mac OS,

  • like object-oriented programming and protected memory,

  • which meant fewer system crashes.

  • And it used developer tools like Interface Builder,

  • which made creating programs much more intuitive.

  • Despite NeXT computer's struggles, the software was popular.

  • Jobs: People told us they love NeXTSTEP

  • and they love the fact that we built it on top of UNIX.

  • Narrator: Programmers used NeXT machines

  • to develop iconic games like "Quake" and "Doom."

  • Even Tim Berners-Lee was a fan.

  • He built the first web browser on a NeXT computer.

  • But NeXT couldn't survive on software sales alone,

  • and this is where Apple comes back into the story.

  • After Jobs' departure, Apple found little success

  • and continued to struggle.

  • Under Sculley, the company developed

  • several failed products, like the Newton MessagePad.

  • Jobs: Who wants a stylus?

  • Yuck.

  • Narrator: In 1993, Apple's profit dropped 84%.

  • Sculley resigned from Apple that same year.

  • And with the success of Windows NT and Windows 95,

  • Mac OS was falling behind.

  • Apple needed a new, modern operating system

  • if they were going to survive the next decade.

  • So Apple's CEO at the time, Gil Amelio,

  • turned his attention to NeXT.

  • With NeXT, Apple could finally have

  • an advanced operating system to compete with Windows.

  • In 1997, Apple bought NeXT

  • for $429 million.

  • That same year, Steve Jobs returned to Apple.

  • Eventually, he would once again become CEO.

  • But the big part of the deal?

  • Apple would acquire the NeXTSTEP operating system

  • and use it to replace Mac OS,

  • which was on version 8 at the time,

  • combining NeXT's software with Apple's hardware.

  • In the original press release, Apple stated:

  • Soon after the acquisition,

  • Apple started to develop what would become OS X,

  • based on the NeXTSTEP operating system.

  • OS X integrated major NeXTSTEP features,

  • like the dock and the mail app,

  • and minor touches, like the spinning wheel.

  • Though most of the similarities could be found

  • under the hood.

  • OS X used the same programing language, Objective-C,

  • and the Interface Builder tool.

  • The first release of OS X in 2001

  • was a glimpse at the future of the Mac.

  • The Aqua interface was a radical design change

  • from previous versions.

  • And OS X also introduced things like

  • System Preferences and the column view in Finder.

  • But it would take several years

  • for Apple's investment to pay off.

  • Initially, OS X was sluggish and had stability issues.

  • It also required more memory

  • than many Macs shipped with at the time.

  • But with the release of 10.2, just over a year later,

  • Apple improved stability and speed

  • and cemented the popularity of OS X.

  • Tim Cook: We love the Mac.

  • Narrator: From the Dock to the way programs are designed,

  • OS X looks similar 18 years and 14 versions later.

  • Even in 2001,

  • the user interaction felt modern and intuitive.

  • And the work Apple did based on

  • the original NeXT operating system

  • has helped to form the foundations of

  • iOS, watchOS, and tvOS.

  • If it's an Apple operating system,

  • you can trace its origins to NeXT.

  • In December 2001, Macworld wrote,

  • "We've been waiting for years, but Mac OS X is now truly

  • the operating system of tomorrow."

  • They were right.

  • Almost 20 years later, millions are still using it.

Narrator: In 1985, Steve Jobs walked out of the doors

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